Nigeria Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update

  • According to PayNXT360, social commerce industry in Nigeria is expected to grow by 38.3% on annual basis to reach US$1,551.08 million in 2024.

    The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 31.2% during 2024-2029. The social commerce GMV in the country will increase from US$1,121.35 million in 2023 to reach US$6,036.02 million by 2029.

    This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

    PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).

    • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

    • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry. This report provides in-depth, data-centric analysis of social commerce in Nigeria. Below is a summary of key market segments:

    Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

    Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

    • Nigeria Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

    ­--Clothing & Footwear

    ­--Beauty and Personal Care

    ­--Food & Grocery

    ­--Appliances and Electronics

    ­--Home Improvement

    ­--Travel

    --Hospitality

    • Nigeria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

    ­--B2B

    ­--B2C

    ­--C2C

    • Nigeria Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

    ­--Mobile

    ­--Desktop

    • Nigeria Social Commerce Industry Market Size and Forecast by Location, 2020-2029

    ­--Domestic

    ­--Cross Border

    • Nigeria Social Commerce Industry Market Size and Forecast by Location, 2020-2029

    ­--Tier-1 Cities

    ­--Tier-2 Cities

    ­--Tier-3 Cities

    • Nigeria Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

    ­--Credit Card

    ­--Debit Card

    ­--Bank Transfer

    ­--Prepaid Card

    ­--Digital & Mobile Wallet

    ­--Other Digital Payment

    ­--Cash

    • Nigeria Social Commerce Industry Market Size and Forecast by Platforms

    --Video Commerce

    --Social Network-Led Commerce

    --Social Reselling

    --Group Buying

    --Product Review Platforms

    • Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

    ­--By Age

    ­--By Income Level

    ­--By Gender :Facebook

    Instagram

    Jiji

    Sendbox

    reselr.com

     

  • With tables and figures helping analyze worldwide Nigeria Social Commerce market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.


    1. About this Report
    1.1. Summary
    1.2. Methodology
    1.3. Social Commerce Definitions
    1.4. Disclaimer

    2. Nigeria Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
    2.1. Nigeria Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
    2.2. Nigeria Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
    2.3. Nigeria Ecommerce – Transaction Volume Trend Analysis, 2020-2029

    3. Nigeria Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
    3.1. Nigeria Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
    3.2. Nigeria Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
    3.3. Nigeria Social Commerce – Transaction Volume Trend Analysis, 2020-2029
    3.4. Nigeria Social Commerce Market Share Analysis by Key Players, 2023

    4. Nigeria Social Commerce Industry Market Size and Forecast by Location
    4.1. Nigeria Social Commerce Market Share by Location (%), 2023
    4.2. Nigeria Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
    4.3. Nigeria Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

    5. Nigeria Social Commerce Industry Market Size and Forecast by Product Categories
    5.1. Nigeria Social Commerce Market Share by Product Categories (%), 2023
    5.2. Nigeria Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
    5.3. Nigeria Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
    5.4. Nigeria Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
    5.5. Nigeria Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
    5.6. Nigeria Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
    5.7. Nigeria Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
    5.8. Nigeria Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

    6. Nigeria Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
    6.1. Nigeria Social Commerce Market Share by End Use Segment (%), 2023
    6.2. Nigeria Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
    6.3. Nigeria Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
    6.4. Nigeria Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

    7. Nigeria Social Commerce Industry Market Size and Forecast by End Use Device
    7.1. Nigeria Social Commerce Market Share by End Use Device (%), 2023
    7.2. Nigeria Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
    7.3. Nigeria Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

    8. Nigeria Social Commerce Industry Market Size and Forecast by Cities
    8.1. Nigeria Social Commerce Market Share by Cities (%), 2023
    8.2. Nigeria Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
    8.3. Nigeria Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
    8.4. Nigeria Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

    9. Nigeria Social Commerce Industry Market Size and Forecast by Payment Method
    9.1. Nigeria Social Commerce Market Share by Payment Method (%), 2023
    9.2. Nigeria Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
    9.3. Nigeria Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
    9.4. Nigeria Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
    9.5. Nigeria Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
    9.6. Nigeria Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
    9.7. Nigeria Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
    9.8. Nigeria Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

    10. Nigeria Social Commerce Industry Market Size and Forecast by Platforms
    10.1. Nigeria Social Commerce Market Share by Platforms Method (%), 2023
    10.2. Nigeria Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
    10.3. Nigeria Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
    10.4. Nigeria Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
    10.5. Nigeria Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
    10.6. Nigeria Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

    11. Nigeria Social Commerce Industry Market Size and Forecast by Contents
    11.1. Nigeria Social Commerce Market Share by Contents (%), 2023
    11.2. Nigeria Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
    11.3. Nigeria Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
    11.4. Nigeria Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
    11.5. Nigeria Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
    11.6. Nigeria Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

    12. Nigeria Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
    12.1. Nigeria Social Commerce Spend Share by Age Group, 2023
    12.2. Nigeria Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
    12.3. Nigeria Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
    12.4. Nigeria Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
    12.5. Nigeria Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
    12.6. Nigeria Social Commerce Share by Income Level, 2023
    12.7. Nigeria Social Commerce Share by Gender, 2023

    13. Further Reading
    13.1. About PayNXT360
    13.2. Related Research

     

  • The Nigeria Social Commerce Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
          Frequently asked questions(FAQ's):
          Is the Nigeria Social Commerce Market shifting its focus from growth to value?

          Recognize the areas along the Nigeria Social Commerce Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.

          What is the market value of the Nigeria Social Commerce Industry?

          In 2024, the Nigeria Social Commerce Market share exceeded USD xx million. Between 2025 and 2030, it will grow at a CAGR of yy%.

          Where does the Nigeria Social Commerce Industry stands in terms of scaling end-use implementations?

          According to the Nigeria Social Commerce Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.

          What is the CAGR at which the Nigeria Social Commerce Market can expand?

          During the forecast years, the Nigeria Social Commerce Market can thrive with a robust CAGR.

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