Global Recipe Mixes Market Research Report with Opportunities and Strategies to Boost Growth- Impact and Recovery

  • Report Code : MAI2296110
  • Published On: May, 2021
  • Category : Food & Beverages
  • Pages : 108

  • Based on the Recipe Mixes market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.


    In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.

    In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.

    In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.


    Key players in the global Recipe Mixes market covered in Chapter 5:

    Campbell Soup Company

    Bernard Food Industries

    McCormick & Company

    Heinz

    R. Torre & Company

    Nestle

    Unilever


    In Chapter 6, on the basis of types, the Recipe Mixes market from 2015 to 2025 is primarily split into:

    Meat

    Beverages

    Pastry

    Others


    In Chapter 7, on the basis of applications, the Recipe Mixes market from 2015 to 2025 covers:

    Household

    Catering Service Industry

    Food Processing


    Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:

    North America (Covered in Chapter 9)

    United States

    Canada

    Mexico

    Europe (Covered in Chapter 10)

    Germany

    UK

    France

    Italy

    Spain

    Russia

    Others

    Asia-Pacific (Covered in Chapter 11)

    China

    Japan

    South Korea

    Australia

    India

    South America (Covered in Chapter 12)

    Brazil

    Argentina

    Columbia

    Middle East and Africa (Covered in Chapter 13)

    UAE

    Egypt

    South Africa


    Years considered for this report:

    Historical Years: 2015-2019

    Base Year: 2019

    Estimated Year: 2020

    Forecast Period: 2020-2025

     

  • With tables and figures helping analyze worldwide Global Recipe Mixes market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Table of Content

    1 Market Overview

    1.1 Product Definition and Market Characteristics

    1.2 Global Recipe Mixes Market Size

    1.3 Market Segmentation

    1.4 Global Macroeconomic Analysis

    1.5 SWOT Analysis


    2. Market Dynamics

    2.1 Market Drivers

    2.2 Market Constraints and Challenges

    2.3 Emerging Market Trends

    2.4 Impact of COVID-19

    2.4.1 Short-term Impact
    2.4.2 Long-term Impact

    3 Associated Industry Assessment

    3.1 Supply Chain Analysis

    3.2 Industry Active Participants

    3.2.1 Suppliers of Raw Materials
    3.2.2 Key Distributors/Retailers

    3.3 Alternative Analysis

    3.4 The Impact of Covid-19 From the Perspective of Industry Chain


    4 Market Competitive Landscape

    4.1 Industry Leading Players

    4.2 Industry News

    4.2.1 Key Product Launch News
    4.2.2 M&A and Expansion Plans

    5 Analysis of Leading Companies

    5.1 Campbell Soup Company

    5.1.1 Campbell Soup Company Company Profile
    5.1.2 Campbell Soup Company Business Overview
    5.1.3 Campbell Soup Company Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.1.4 Campbell Soup Company Recipe Mixes Products Introduction

    5.2 Bernard Food Industries

    5.2.1 Bernard Food Industries Company Profile
    5.2.2 Bernard Food Industries Business Overview
    5.2.3 Bernard Food Industries Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.2.4 Bernard Food Industries Recipe Mixes Products Introduction

    5.3 McCormick & Company

    5.3.1 McCormick & Company Company Profile
    5.3.2 McCormick & Company Business Overview
    5.3.3 McCormick & Company Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.3.4 McCormick & Company Recipe Mixes Products Introduction

    5.4 Heinz

    5.4.1 Heinz Company Profile
    5.4.2 Heinz Business Overview
    5.4.3 Heinz Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.4.4 Heinz Recipe Mixes Products Introduction

    5.5 R. Torre & Company

    5.5.1 R. Torre & Company Company Profile
    5.5.2 R. Torre & Company Business Overview
    5.5.3 R. Torre & Company Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.5.4 R. Torre & Company Recipe Mixes Products Introduction

    5.6 Nestle

    5.6.1 Nestle Company Profile
    5.6.2 Nestle Business Overview
    5.6.3 Nestle Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.6.4 Nestle Recipe Mixes Products Introduction
    5.7 Unilever
    5.7.1 Unilever Company Profile
    5.7.2 Unilever Business Overview
    5.7.3 Unilever Recipe Mixes Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
    5.7.4 Unilever Recipe Mixes Products Introduction

    6 Market Analysis and Forecast, By Product Types

    6.1 Global Recipe Mixes Sales, Revenue and Market Share by Types (2015-2020)

    6.1.1 Global Recipe Mixes Sales and Market Share by Types (2015-2020)
    6.1.2 Global Recipe Mixes Revenue and Market Share by Types (2015-2020)
    6.1.3 Global Recipe Mixes Price by Types (2015-2020)

    6.2 Global Recipe Mixes Market Forecast by Types (2020-2025)

    6.2.1 Global Recipe Mixes Market Forecast Sales and Market Share by Types (2020-2025)
    6.2.2 Global Recipe Mixes Market Forecast Revenue and Market Share by Types (2020-2025)

    6.3 Global Recipe Mixes Sales, Price and Growth Rate by Types (2015-2020)

    6.3.1 Global Recipe Mixes Sales, Price and Growth Rate of Meat
    6.3.2 Global Recipe Mixes Sales, Price and Growth Rate of Beverages
    6.3.3 Global Recipe Mixes Sales, Price and Growth Rate of Pastry
    6.3.4 Global Recipe Mixes Sales, Price and Growth Rate of Others

    6.4 Global Recipe Mixes Market Revenue and Sales Forecast, by Types (2020-2025)

    6.4.1 Meat Market Revenue and Sales Forecast (2020-2025)
    6.4.2 Beverages Market Revenue and Sales Forecast (2020-2025)
    6.4.3 Pastry Market Revenue and Sales Forecast (2020-2025)
    6.4.4 Others Market Revenue and Sales Forecast (2020-2025)

    7 Market Analysis and Forecast, By Applications

    7.1 Global Recipe Mixes Sales, Revenue and Market Share by Applications (2015-2020)

    7.1.1 Global Recipe Mixes Sales and Market Share by Applications (2015-2020)
    7.1.2 Global Recipe Mixes Revenue and Market Share by Applications (2015-2020)

    7.2 Global Recipe Mixes Market Forecast by Applications (2020-2025)

    7.2.1 Global Recipe Mixes Market Forecast Sales and Market Share by Applications (2020-2025)
    7.2.2 Global Recipe Mixes Market Forecast Revenue and Market Share by Applications (2020-2025)

    7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)

    7.3.1 Global Recipe Mixes Revenue, Sales and Growth Rate of Household (2015-2020)
    7.3.2 Global Recipe Mixes Revenue, Sales and Growth Rate of Catering Service Industry (2015-2020)
    7.3.3 Global Recipe Mixes Revenue, Sales and Growth Rate of Food Processing (2015-2020)

    7.4 Global Recipe Mixes Market Revenue and Sales Forecast, by Applications (2020-2025)

    7.4.1 Household Market Revenue and Sales Forecast (2020-2025)
    7.4.2 Catering Service Industry Market Revenue and Sales Forecast (2020-2025)
    7.4.3 Food Processing Market Revenue and Sales Forecast (2020-2025)

    8 Market Analysis and Forecast, By Regions

    8.1 Global Recipe Mixes Sales by Regions (2015-2020)

    8.2 Global Recipe Mixes Market Revenue by Regions (2015-2020)

    8.3 Global Recipe Mixes Market Forecast by Regions (2020-2025)


    9 North America Recipe Mixes Market Analysis

    9.1 Market Overview and Prospect Analysis

    9.2 North America Recipe Mixes Market Sales and Growth Rate (2015-2020)

    9.3 North America Recipe Mixes Market Revenue and Growth Rate (2015-2020)

    9.4 North America Recipe Mixes Market Forecast

    9.5 The Influence of COVID-19 on North America Market

    9.6 North America Recipe Mixes Market Analysis by Country

    9.6.1 U.S. Recipe Mixes Sales and Growth Rate
    9.6.2 Canada Recipe Mixes Sales and Growth Rate
    9.6.3 Mexico Recipe Mixes Sales and Growth Rate

    10 Europe Recipe Mixes Market Analysis

    10.1 Market Overview and Prospect Analysis

    10.2 Europe Recipe Mixes Market Sales and Growth Rate (2015-2020)

    10.3 Europe Recipe Mixes Market Revenue and Growth Rate (2015-2020)

    10.4 Europe Recipe Mixes Market Forecast

    10.5 The Influence of COVID-19 on Europe Market

    10.6 Europe Recipe Mixes Market Analysis by Country

    10.6.1 Germany Recipe Mixes Sales and Growth Rate
    10.6.2 United Kingdom Recipe Mixes Sales and Growth Rate
    10.6.3 France Recipe Mixes Sales and Growth Rate
    10.6.4 Italy Recipe Mixes Sales and Growth Rate
    10.6.5 Spain Recipe Mixes Sales and Growth Rate
    10.6.6 Russia Recipe Mixes Sales and Growth Rate

    11 Asia-Pacific Recipe Mixes Market Analysis

    11.1 Market Overview and Prospect Analysis

    11.2 Asia-Pacific Recipe Mixes Market Sales and Growth Rate (2015-2020)

    11.3 Asia-Pacific Recipe Mixes Market Revenue and Growth Rate (2015-2020)

    11.4 Asia-Pacific Recipe Mixes Market Forecast

    11.5 The Influence of COVID-19 on Asia Pacific Market

    11.6 Asia-Pacific Recipe Mixes Market Analysis by Country

    11.6.1 China Recipe Mixes Sales and Growth Rate
    11.6.2 Japan Recipe Mixes Sales and Growth Rate
    11.6.3 South Korea Recipe Mixes Sales and Growth Rate
    11.6.4 Australia Recipe Mixes Sales and Growth Rate
    11.6.5 India Recipe Mixes Sales and Growth Rate

    12 South America Recipe Mixes Market Analysis

    12.1 Market Overview and Prospect Analysis

    12.2 South America Recipe Mixes Market Sales and Growth Rate (2015-2020)

    12.3 South America Recipe Mixes Market Revenue and Growth Rate (2015-2020)

    12.4 South America Recipe Mixes Market Forecast

    12.5 The Influence of COVID-19 on South America Market

    12.6 South America Recipe Mixes Market Analysis by Country

    12.6.1 Brazil Recipe Mixes Sales and Growth Rate
    12.6.2 Argentina Recipe Mixes Sales and Growth Rate
    12.6.3 Columbia Recipe Mixes Sales and Growth Rate

    13 Middle East and Africa Recipe Mixes Market Analysis

    13.1 Market Overview and Prospect Analysis

    13.2 Middle East and Africa Recipe Mixes Market Sales and Growth Rate (2015-2020)

    13.3 Middle East and Africa Recipe Mixes Market Revenue and Growth Rate (2015-2020)

    13.4 Middle East and Africa Recipe Mixes Market Forecast

    13.5 The Influence of COVID-19 on Middle East and Africa Market

    13.6 Middle East and Africa Recipe Mixes Market Analysis by Country

    13.6.1 UAE Recipe Mixes Sales and Growth Rate
    13.6.2 Egypt Recipe Mixes Sales and Growth Rate
    13.6.3 South Africa Recipe Mixes Sales and Growth Rate

    14 Conclusions and Recommendations

    14.1 Key Market Findings and Prospects

    14.2 Advice for Investors


    15 Appendix

    15.1 Methodology

    15.2 Research Data Source


    List of Tables and Figures
    Figure Product Picture
    Figure Global Recipe Mixes Market Size and Growth Rate 2015-2025
    Table Recipe Mixes Key Market Segments
    Figure Global Recipe Mixes Market Revenue ($) Segment by Type from 2015-2020
    Figure Global Recipe Mixes Market Revenue ($) Segment by Applications from 2015-2020
    Table SWOT Analysis
    Figure Global COVID-19 Status
    Figure Supply Chain
    Table Major Players Headquarters, and Service Area of Recipe Mixes
    Table Major Players Revenue in 2019
    Figure Major Players Revenue Share in 2019
    Table Campbell Soup Company Company Profile
    Table Campbell Soup Company Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure Campbell Soup Company Production and Growth Rate
    Figure Campbell Soup Company Market Revenue ($) Market Share 2015-2020
    Table Bernard Food Industries Company Profile
    Table Bernard Food Industries Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure Bernard Food Industries Production and Growth Rate
    Figure Bernard Food Industries Market Revenue ($) Market Share 2015-2020
    Table McCormick & Company Company Profile
    Table McCormick & Company Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure McCormick & Company Production and Growth Rate
    Figure McCormick & Company Market Revenue ($) Market Share 2015-2020
    Table Heinz Company Profile
    Table Heinz Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure Heinz Production and Growth Rate
    Figure Heinz Market Revenue ($) Market Share 2015-2020
    Table R. Torre & Company Company Profile
    Table R. Torre & Company Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure R. Torre & Company Production and Growth Rate
    Figure R. Torre & Company Market Revenue ($) Market Share 2015-2020
    Table Nestle Company Profile
    Table Nestle Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure Nestle Production and Growth Rate
    Figure Nestle Market Revenue ($) Market Share 2015-2020
    Table Unilever Company Profile
    Table Unilever Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
    Figure Unilever Production and Growth Rate
    Figure Unilever Market Revenue ($) Market Share 2015-2020
    Table Global Recipe Mixes Sales by Types (2015-2020)
    Table Global Recipe Mixes Sales Share by Types (2015-2020)
    Table Global Recipe Mixes Revenue ($) by Types (2015-2020)
    Table Global Recipe Mixes Revenue Share by Types (2015-2020)
    Table Global Recipe Mixes Price ($) by Types (2015-2020)
    Table Global Recipe Mixes Market Forecast Sales by Types (2020-2025)
    Table Global Recipe Mixes Market Forecast Sales Share by Types (2020-2025)
    Table Global Recipe Mixes Market Forecast Revenue ($) by Types (2020-2025)
    Table Global Recipe Mixes Market Forecast Revenue Share by Types (2020-2025)
    Figure Global Meat Sales and Growth Rate (2015-2020)
    Figure Global Meat Price (2015-2020)
    Figure Global Beverages Sales and Growth Rate (2015-2020)
    Figure Global Beverages Price (2015-2020)
    Figure Global Pastry Sales and Growth Rate (2015-2020)
    Figure Global Pastry Price (2015-2020)
    Figure Global Others Sales and Growth Rate (2015-2020)
    Figure Global Others Price (2015-2020)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Meat (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Meat (2020-2025)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Beverages (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Beverages (2020-2025)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Pastry (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Pastry (2020-2025)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Others (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Others (2020-2025)
    Table Global Recipe Mixes Sales by Applications (2015-2020)
    Table Global Recipe Mixes Sales Share by Applications (2015-2020)
    Table Global Recipe Mixes Revenue ($) by Applications (2015-2020)
    Table Global Recipe Mixes Revenue Share by Applications (2015-2020)
    Table Global Recipe Mixes Market Forecast Sales by Applications (2020-2025)
    Table Global Recipe Mixes Market Forecast Sales Share by Applications (2020-2025)
    Table Global Recipe Mixes Market Forecast Revenue ($) by Applications (2020-2025)
    Table Global Recipe Mixes Market Forecast Revenue Share by Applications (2020-2025)
    Figure Global Household Sales and Growth Rate (2015-2020)
    Figure Global Household Price (2015-2020)
    Figure Global Catering Service Industry Sales and Growth Rate (2015-2020)
    Figure Global Catering Service Industry Price (2015-2020)
    Figure Global Food Processing Sales and Growth Rate (2015-2020)
    Figure Global Food Processing Price (2015-2020)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Household (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Household (2020-2025)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Catering Service Industry (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Catering Service Industry (2020-2025)
    Figure Global Recipe Mixes Market Revenue ($) and Growth Rate Forecast of Food Processing (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate Forecast of Food Processing (2020-2025)
    Figure Global Recipe Mixes Sales and Growth Rate (2015-2020)
    Table Global Recipe Mixes Sales by Regions (2015-2020)
    Table Global Recipe Mixes Sales Market Share by Regions (2015-2020)
    Figure Global Recipe Mixes Sales Market Share by Regions in 2019
    Figure Global Recipe Mixes Revenue and Growth Rate (2015-2020)
    Table Global Recipe Mixes Revenue by Regions (2015-2020)
    Table Global Recipe Mixes Revenue Market Share by Regions (2015-2020)
    Figure Global Recipe Mixes Revenue Market Share by Regions in 2019
    Table Global Recipe Mixes Market Forecast Sales by Regions (2020-2025)
    Table Global Recipe Mixes Market Forecast Sales Share by Regions (2020-2025)
    Table Global Recipe Mixes Market Forecast Revenue ($) by Regions (2020-2025)
    Table Global Recipe Mixes Market Forecast Revenue Share by Regions (2020-2025)
    Figure North America Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure North America Recipe Mixes Market Revenue and Growth Rate (2015-2020)
    Figure North America Recipe Mixes Market Forecast Sales (2020-2025)
    Figure North America Recipe Mixes Market Forecast Revenue ($) (2020-2025)
    Figure North America COVID-19 Status
    Figure U.S. Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Canada Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Mexico Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Europe Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Europe Recipe Mixes Market Revenue and Growth Rate (2015-2020)
    Figure Europe Recipe Mixes Market Forecast Sales (2020-2025)
    Figure Europe Recipe Mixes Market Forecast Revenue ($) (2020-2025)
    Figure Europe COVID-19 Status
    Figure Germany Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure United Kingdom Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure France Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Italy Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Spain Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Russia Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Asia-Pacific Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Asia-Pacific Recipe Mixes Market Revenue and Growth Rate (2015-2020)
    Figure Asia-Pacific Recipe Mixes Market Forecast Sales (2020-2025)
    Figure Asia-Pacific Recipe Mixes Market Forecast Revenue ($) (2020-2025)
    Figure Asia Pacific COVID-19 Status
    Figure China Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Japan Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure South Korea Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Australia Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure India Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure South America Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure South America Recipe Mixes Market Revenue and Growth Rate (2015-2020)
    Figure South America Recipe Mixes Market Forecast Sales (2020-2025)
    Figure South America Recipe Mixes Market Forecast Revenue ($) (2020-2025)
    Figure Brazil Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Argentina Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Columbia Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Middle East and Africa Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Middle East and Africa Recipe Mixes Market Revenue and Growth Rate (2015-2020)
    Figure Middle East and Africa Recipe Mixes Market Forecast Sales (2020-2025)
    Figure Middle East and Africa Recipe Mixes Market Forecast Revenue ($) (2020-2025)
    Figure UAE Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure Egypt Recipe Mixes Market Sales and Growth Rate (2015-2020)
    Figure South Africa Recipe Mixes Market Sales and Growth Rate (2015-2020)

     

  • The Global Recipe Mixes Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
          Frequently asked questions(FAQ's):
          What gaps and opportunities are seen in the Global Recipe Mixes Market?

          The flow of investment into the Global Recipe Mixes Market, which is utilizing technologies to drive efficiency and high volume, clearly shows the market opportunity.

          What is the estimated size & growth rate of the Global Recipe Mixes Market?

          In recent years, the Global Recipe Mixes Market has grown at an incredible rate. From 2025 to 2030, the market is expected to grow at a CAGR of yy%.

          What are the underlying opportunities in the Global Recipe Mixes Market?

          The influx of capital into the Global Recipe Mixes Market, as well as the deployment of technologies designed to increase efficiency and yield high volume, are paving the way for promising market opportunities.

          What does the future hold for the Global Recipe Mixes Industry?

          This latest research publication on the Global Recipe Mixes Market is an in-depth market tracker that provides a comprehensive assessment of the challenges that manufacturers face in achieving new growth cycles in the current scenario.

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