Global Data Governance Market Size study, by Application (Incident Management, Process Management, Compliance Management, Risk Management, Audit management, Data quality and security management, Others) by Business Function(Finance, Information technology (IT), Legal, Operations, Human resources, Sales and marketing) by Component(Solutions, Services) by Deployment Model(Cloud, On Premises) by Organization Size(SMEs, Large Enterprises), by Industry Vertical(Banking, Financial Services and Insurance (BFSI), Retail and eCommerce, Government and defense, Healthcare and life sciences, Manufacturing, Telecommunications and IT, Energy and utilities, Construction and engineering) and Regional Forecasts 2019-2026

  • Report Code : BIZ1730837
  • Published On: May, 2020
  • Category : IT & Telecom
  • Pages : 200
  • Global Data Governance Market is valued approximately USD 1.3 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 22.0 % over the forecast period 2019-2026. Data governance is a control system that keeps a check on data access by automated processes encounters exact standards. These govern the data quality against production data and communicate the inaccuracies in the operation to the worker to solve the problem. It states management of accessibility, safety and usability of the data employed in the enterprise. Further, rapid growth in data volumes, increasing regulatory and compliance mandates, and enhancing strategic risk management and decision-making with the increasing business collaborations has led the adoption of Data Governance across the forecast period. However, High costs to establish Data governance solutions has hindered the growth of the market.

    The regional analysis of global Data Governance market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the early adoption of technologies and the presence of many data governance solution providers in the region. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2019-2026. Factors such as increasing digitalization and investment in infrastructure upgrades have led to higher adoption of data governance and data management solutions. The region is also witnessing increasing demand for cloud-based solutions, owing to the growing size of SMEs which would create lucrative growth prospects for the Data Governance market across Asia-Pacific region.

    Major market player included in this report are:

    Alation (US)

    Ataccama (Canada)

    Collibra (Belgium)

    DATUM LLC (US)

    Data Advantage Group (US)

    Denodo Technologies (US)

    Erwin, Inc. (US)

    Global Data Excellence (Switzerland)

    Global IDS (US)

    IBM Corporation (US)

    Infogix (US)

    Informatica LLC (US)

    IRI (Australia)

    Magnitude Software (US)

    Oracle Corporation (US)

    The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

    By Application:

    Incident management

    Process management

    Compliance management

    Risk management

    Audit management

    Data quality and security management

    Others (Network management and Employee performance management)

    By Business Function:

    Finance

    Information technology (IT)

    Legal

    Operations

    Human resources

    Sales and marketing

    By Component:

    Solutions

    Services

    Managed services

    Professional services

    Consulting services

    Support and maintenance services

    By Organization Size:

    Small and Medium-Sized Enterprises (SMEs)

    Large enterprises

    By Deployment Model:

    On-premises

    Cloud

    By Industry Vertical:

    Banking, Financial Services, and Insurance (BFSI)

    Retail and eCommerce

    Government and defence

    Healthcare and life sciences

    Manufacturing

    Telecommunications and IT

    Energy and utilities

    Construction and engineering

    By Region:

    North America

    U.S.

    Canada

    Europe

    UK

    Germany

    Asia Pacific

    China

    India

    Japan

    Latin America

    Brazil

    Mexico

    Rest of the World

    Furthermore, years considered for the study are as follows:

    Historical year – 2016, 2017

    Base year – 2018

    Forecast period – 2019 to 2026

    Target Audience of the Global Data Governance Market in Market Study:

    Key Consulting Companies & Advisors

    Large, medium-sized, and small enterprises

    Venture capitalists

    Value-Added Resellers (VARs)

    Third-party knowledge providers

    Investment bankers

    Investor

     

  • With tables and figures helping analyze worldwide Global Data Governance market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1. Executive Summary
    1.1. Market Snapshot
    1.2. Key Trends
    1.3. Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
    1.3.1. Data Governance Market, by Application, 2016-2026 (USD Billion)
    1.3.2. Data Governance Market, by Business Function, 2016-2026 (USD Billion)
    1.3.3. Data Governance Market, by Component, 2016-2026 (USD Billion)
    1.3.4. Data Governance Market, by Organization Size, 2016-2026 (USD Billion)
    1.3.5. Data Governance Market, by Deployment Model, 2016-2026 (USD Billion)
    1.3.6. Data Governance Market, by Industry Vertical, 2016-2026 (USD Billion)
    1.3.7. Data Governance Market, by Region, 2016-2026 (USD Billion)
    1.4. Estimation Methodology
    1.5. Research Assumption
    Chapter 2. Global Data Governance Market Definition and Scope
    2.1. Objective of the Study
    2.2. Market Definition & Scope
    2.2.1. Industry Evolution
    2.2.2. Scope of the Study
    2.3. Years Considered for the Study
    2.4. Currency Conversion Rates
    Chapter 3. Global Data Governance Market Dynamics
    3.1. See Saw Analysis
    3.1.1. Market Drivers
    3.1.2. Market Challenges
    3.1.3. Market Opportunities
    Chapter 4. Global Data Governance Market Industry Analysis
    4.1. Porter’s 5 Force Model
    4.1.1. Bargaining Power of Buyers
    4.1.2. Bargaining Power of Suppliers
    4.1.3. Threat of New Entrants
    4.1.4. Threat of Substitutes
    4.1.5. Competitive Rivalry
    4.1.6. Futuristic Approach to Porter’s 5 Force Model
    4.2. PEST Analysis
    4.2.1. Political Scenario
    4.2.2. Economic Scenario
    4.2.3. Social Scenario
    4.2.4. Technological Scenario
    4.3. Key Buying Criteria (On Demand)
    4.4. Regulatory Framework (On Demand)
    4.5. Investment Vs Adoption Scenario (On Demand)
    4.6. Analyst Recommendation & Conclusion
    Chapter 5. Global Data Governance Market, by Application
    5.1. Market Snapshot
    5.2. Market Performance - Potential Model
    5.3. Data Governance Market, Sub Segment Analysis
    5.3.1. Incident management
    5.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    5.3.2. Process management
    5.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    5.3.3. Compliance management
    5.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    5.3.4. Risk management
    5.3.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.4.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    5.3.5. Audit management
    5.3.5.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.5.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    5.3.6. Data quality and security management
    5.3.6.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.6.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    5.3.7. Others (Network management and Employee performance management)
    5.3.7.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    5.3.7.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 6. Global Data Governance Market, by Business Function
    6.1. Market Snapshot
    6.2. Market Performance - Potential Model
    6.3. Data Governance Market, Sub Segment Analysis
    6.3.1. Finance
    6.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    6.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    6.3.2. Information technology (IT)
    6.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    6.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    6.3.3. Legal
    6.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    6.3.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    6.3.4. Operations
    6.3.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    6.3.4.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    6.3.5. Human resources
    6.3.5.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    6.3.5.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    6.3.6. Sales and marketing
    6.3.6.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    6.3.6.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 7. Global Data Governance Market, by Component
    7.1. Market Snapshot
    7.2. Market Performance - Potential Model
    7.3. Data Governance Market, Sub Segment Analysis
    7.3.1. Solutions
    7.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    7.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    7.3.2. Services
    7.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    7.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 8. Global Data Governance Market, by Organization Size
    8.1. Market Snapshot
    8.2. Market Performance - Potential Model
    8.3. Data Governance Market, Sub Segment Analysis
    8.3.1. SMEs
    8.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    8.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    8.3.2. Large Enterprises
    8.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    8.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 9. Global Data Governance Market, by Deployment Model
    9.1. Market Snapshot
    9.2. Market Performance - Potential Model
    9.3. Data Governance Market, Sub Segment Analysis
    9.3.1. Cloud
    9.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    9.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    9.3.2. On Premises
    9.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    9.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 10. Global Data Governance Market, by Industry Vertical
    10.1. Market Snapshot
    10.2. Market Performance - Potential Model
    10.3. Data Governance Market, Sub Segment Analysis
    10.3.1. BFSI
    10.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.2. Retail and eCommerce
    10.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.3. Government and defence
    10.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.4. Healthcare and life sciences
    10.3.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.4.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.5. Manufacturing
    10.3.5.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.5.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.6. Telecommunications and IT
    10.3.6.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.6.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.7. Energy and utilities
    10.3.7.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.7.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    10.3.8. Construction and engineering
    10.3.8.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    10.3.8.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 11. Global Data Governance Market, by Regional Analysis
    11.1. Data Governance Market, Regional Market Snapshot (2016-2026)
    11.2. North America Data Governance Market Snapshot
    11.2.1. U.S.
    11.2.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.2.1.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.1.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.1.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.1.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.1.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.1.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2. Canada
    11.2.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.2.2.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3. Europe Data Governance Market Snapshot
    11.3.1. U.K.
    11.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.3.1.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.1.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.1.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.1.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.1.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.1.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2. Germany
    11.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.2.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3. Rest of Europe
    11.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.3.3.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4. Asia Data Governance Market Snapshot
    11.4.1. China
    11.4.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.4.1.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.1.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.1.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.1.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.1.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.1.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2. India
    11.4.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.2.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3. Japan
    11.4.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.3.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4. Rest of Asia Pacific
    11.4.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.4.4.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5. Latin America Data Governance Market Snapshot
    11.5.1. Brazil
    11.5.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.5.1.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.1.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.1.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.1.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.1.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.1.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2. Mexico
    11.5.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.5.2.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.6. Rest of The World
    11.6.1. Middle East and Africa
    11.6.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
    11.6.1.2. Application breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.6.1.3. Business Function breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.6.1.4. Component breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.6.1.5. Organization Size breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.6.1.6. Deployment Model breakdown estimates & forecasts, 2016-2026 (USD Billion)
    11.6.1.7. Industry Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
    Chapter 12. Competitive Intelligence
    12.1. Company Market Share (Subject to Data Availability)
    12.2. Top Market Strategies
    12.3. Company Profiles
    12.3.1. Alation
    12.3.1.1. Overview
    12.3.1.2. Financial (Subject to Data Availability)
    12.3.1.3. Product Summary
    12.3.1.4. Recent Developments
    12.3.2. Ataccama (Canada)
    12.3.3. Collibra (Belgium)
    12.3.4. DATUM LLC (US)
    12.3.5. Data Advantage Group (US)
    12.3.6. Denodo Technologies (US)
    12.3.7. Erwin, Inc. (US)
    12.3.8. Global Data Excellence (Switzerland)
    12.3.9. Global IDS (US)
    12.3.10. IBM Corporation (US)
    12.3.11. Infogix (US)
    12.3.12. Informatica LLC (US)
    12.3.13. IRI (Australia)
    12.3.14. Magnitude Software (US)
    12.3.15. Oracle Corporation (US)
    Chapter 13. Research Process
    13.1. Research Process
    13.1.1. Data Mining
    13.1.2. Analysis
    13.1.3. Market Estimation
    13.1.4. Validation
    13.1.5. Publishing
    13.1.6. Research Assumption

     

  • The Global Data Governance Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
          Frequently asked questions(FAQ's):
          What trends are influencing the growth of the Global Data Governance Market?

          New players are entering the Global Data Governance Market, while established companies are changing their business models and strategies. This pattern is likely to continue for the foreseeable future.

          What is the market value of the Global Data Governance Industry?

          In 2023, the Global Data Governance Market share exceeded USD xx million. Between 2024 and 2029, it will grow at a CAGR of yy%.

          What does the future hold for the Global Data Governance Market?

          As the shift to value addition continues, companies in the Global Data Governance Market face the dual challenge of improving interoperability to optimize performance and experience.

          What is the estimated global market value of the Global Data Governance Market?

          The Global Data Governance Market is expected to reach a considerable market valuation.

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