2021-2030 Report on Global Brand Licensing Market by Player, Region, Type, Application and Sales Channel

Get in-depth COVID-19 impact and recovery analysis on the Report on Global Brand Licensing Market by Player

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  • This report studies the Brand Licensing market, covering market size for segment by type (Apparels, Toys, etc.), by application (Entertainment, Corporate Trademarks or Brand, etc.), by sales channel (Direct Channel, Distribution Channel), by player (The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).


    This report provides detailed historical analysis of global market for Brand Licensing from 2015-2020, and provides extensive market forecasts from 2021-2030 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Brand Licensing market.


    Moreover, the impact of COVID-19 is also concerned. Since outbreak in December 2019, the COVID-19 virus has spread to all around the world and caused huge losses of lives and economy, and the global manufacturing, tourism and financial markets have been hit hard, while the online market/industry increase. Fortunately, with the development of vaccine and other effort by global governments and organizations, the negative impact of COVID-19 is expected to subside and the global economy is expected to recover.


    This research covers COVID-19 impacts on the upstream, midstream and downstream industries. Moreover, this research provides an in-depth market evaluation by highlighting information on various aspects covering market dynamics like drivers, barriers, opportunities, threats, and industry news & trends. In the end, this report also provides in-depth analysis and professional advices on how to face the post COIVD-19 period.


    The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.


    Leading players of Brand Licensing including:

    The Walt Disney Company

    Meredith Corporation

    PVH Corp.

    Iconix Brand Group

    Authentic Brands Group

    Universal Brand Development

    Nickelodeon

    Major League Baseball

    IMG College (Collegiate Licensing Company)

    Sanrio

    Sequential Brands Group

    Westinghouse

    General Motors

    National Basketball Association

    Electrolux

    National Football League

    Warner Bros. Consumer Products

    The Pokemon Company International

    Procter & Gamble

    Ferrari

    Ralph Lauren

    Mattel

    Ford Motor Company

    BBC Worldwide

    The Hershey Company

    Stanley Black & Decker

    PGA Tour

    National Hockey League

    Sunkist Growers

    WWE


    Market split by Type, can be divided into:

    Apparels

    Toys

    Home Decoration

    Software or Video Games

    Food and Beverage


    Market split by Application, can be divided into:

    Entertainment

    Corporate Trademarks or Brand

    Fashion

    Sports

    Others


    Market split by Sales Channel, can be divided into:

    Direct Channel

    Distribution Channel


    Market segment by Region/Country including:

    North America (United States, Canada and Mexico)

    Europe (Germany, UK, France, Italy, Russia and Spain etc.)

    Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)

    South America (Brazil, Argentina and Colombia etc.)

    Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)


    If you have any special requirements, please let us know and we can provide you the customized report as you want.


     

  • With tables and figures helping analyze worldwide Global Brand Licensing market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1 Brand Licensing Market Overview

    1.1 Brand Licensing Definition

    1.2 Global Brand Licensing Market Size Status and Outlook (2015-2030)

    1.3 Global Brand Licensing Market Size Comparison by Region (2015-2030)

    1.4 Global Brand Licensing Market Size Comparison by Type (2015-2030)

    1.5 Global Brand Licensing Market Size Comparison by Application (2015-2030)

    1.6 Global Brand Licensing Market Size Comparison by Sales Channel (2015-2030)

    1.7 Brand Licensing Market Dynamics (COVID-19 Impacts)
    1.7.1 Market Drivers/Opportunities
    1.7.2 Market Challenges/Risks
    1.7.3 Market News (Mergers/Acquisitions/Expansion)
    1.7.4 COVID-19 Impacts on Current Market
    1.7.5 Post-Strategies of COVID-19 Outbreak
    Chapter 2 Brand Licensing Market Segment Analysis by Player

    2.1 Global Brand Licensing Sales and Market Share by Player (2018-2020)

    2.2 Global Brand Licensing Revenue and Market Share by Player (2018-2020)

    2.3 Global Brand Licensing Average Price by Player (2018-2020)

    2.4 Players Competition Situation & Trends

    2.5 Conclusion of Segment by Player

    Chapter 3 Brand Licensing Market Segment Analysis by Type

    3.1 Global Brand Licensing Market by Type

    3.1.1 Apparels
    3.1.2 Toys
    3.1.3 Home Decoration
    3.1.4 Software or Video Games
    3.1.5 Food and Beverage

    3.2 Global Brand Licensing Sales and Market Share by Type (2015-2020)

    3.3 Global Brand Licensing Revenue and Market Share by Type (2015-2020)

    3.4 Global Brand Licensing Average Price by Type (2015-2020)

    3.5 Leading Players of Brand Licensing by Type in 2020

    3.6 Conclusion of Segment by Type

    Chapter 4 Brand Licensing Market Segment Analysis by Application

    4.1 Global Brand Licensing Market by Application

    4.1.1 Entertainment
    4.1.2 Corporate Trademarks or Brand
    4.1.3 Fashion
    4.1.4 Sports
    4.1.5 Others

    4.2 Global Brand Licensing Revenue and Market Share by Application (2015-2020)

    4.3 Leading Consumers of Brand Licensing by Application in 2020

    4.4 Conclusion of Segment by Application

    Chapter 5 Brand Licensing Market Segment Analysis by Sales Channel

    5.1 Global Brand Licensing Market by Sales Channel

    5.1.1 Direct Channel
    5.1.2 Distribution Channel

    5.2 Global Brand Licensing Revenue and Market Share by Sales Channel (2015-2020)

    5.3 Leading Distributors/Dealers of Brand Licensing by Sales Channel in 2020

    5.4 Conclusion of Segment by Sales Channel

    Chapter 6 Brand Licensing Market Segment Analysis by Region

    6.1 Global Brand Licensing Market Size and CAGR by Region (2015-2030)

    6.2 Global Brand Licensing Sales and Market Share by Region (2015-2020)

    6.3 Global Brand Licensing Revenue and Market Share by Region (2015-2020)

    6.4 North America

    6.4.1 North America Market by Country
    6.4.2 North America Brand Licensing Market Share by Type
    6.4.3 North America Brand Licensing Market Share by Application
    6.4.4 United States
    6.4.5 Canada
    6.4.6 Mexico

    6.5 Europe

    6.5.1 Europe Market by Country
    6.5.2 Europe Brand Licensing Market Share by Type
    6.5.3 Europe Brand Licensing Market Share by Application
    6.5.4 Germany
    6.5.5 UK
    6.5.6 France
    6.5.7 Italy
    6.5.8 Russia
    6.5.9 Spain

    6.6 Asia-Pacific

    6.6.1 Asia-Pacific Market by Country
    6.6.2 Asia-Pacific Brand Licensing Market Share by Type
    6.6.3 Asia-Pacific Brand Licensing Market Share by Application
    6.6.4 China
    6.6.5 Japan
    6.6.6 Korea
    6.6.7 India
    6.6.8 Southeast Asia
    6.6.9 Australia
    6.7 South America
    6.7.1 South America Market by Country
    6.7.2 South America Brand Licensing Market Share by Type
    6.7.3 South America Brand Licensing Market Share by Application
    6.7.4 Brazil
    6.7.5 Argentina
    6.7.6 Colombia
    6.8 Middle East & Africa
    6.8.1 Middle East & Africa Market by Country
    6.8.2 Middle East & Africa Brand Licensing Market Share by Type
    6.8.3 Middle East & Africa Brand Licensing Market Share by Application
    6.8.4 UAE
    6.8.5 Saudi Arabia
    6.8.6 South Africa
    6.9 Conclusion of Segment by Region
    Chapter 7 Profile of Leading Brand Licensing Players

    7.1 The Walt Disney Company

    7.1.1 Company Snapshot
    7.1.2 Product/Service Offered
    7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
    7.1.4 COVID-19 Impact on The Walt Disney Company

    7.2 Meredith Corporation

    7.3 PVH Corp.

    7.4 Iconix Brand Group

    7.5 Authentic Brands Group

    7.6 Universal Brand Development

    7.7 Nickelodeon
    7.8 Major League Baseball
    7.9 IMG College (Collegiate Licensing Company)
    7.10 Sanrio
    7.11 Sequential Brands Group
    7.12 Westinghouse
    7.13 General Motors
    7.14 National Basketball Association
    7.15 Electrolux
    7.16 National Football League
    7.17 Warner Bros. Consumer Products
    7.18 The Pokemon Company International
    7.19 Procter & Gamble
    7.20 Ferrari
    7.21 Ralph Lauren
    7.22 Mattel
    7.23 Ford Motor Company
    7.24 BBC Worldwide
    7.25 The Hershey Company
    7.26 Stanley Black & Decker
    7.27 PGA Tour
    7.28 National Hockey League
    7.29 Sunkist Growers
    7.29 Sunkist Growers
    Chapter 8 Upstream and Downstream Analysis of Brand Licensing

    8.1 Industrial Chain of Brand Licensing

    8.2 Upstream of Brand Licensing

    8.2.1 Raw Materials
    8.2.2 Labor Cost
    8.2.3 Manufacturing Expenses
    8.2.4 Manufacturing Cost Structure
    8.2.5 Manufacturing Process

    8.3 Downstream of Brand Licensing

    8.3.1 Leading Distributors/Dealers of Brand Licensing
    8.3.2 Leading Consumers of Brand Licensing
    Chapter 9 Development Trend of Brand Licensing (2021-2030)

    9.1 Global Brand Licensing Market Size (Sales and Revenue) Forecast (2021-2030)

    9.2 Global Brand Licensing Market Size and CAGR Forecast by Region (2021-2030)

    9.3 Global Brand Licensing Market Size and CAGR Forecast by Type (2021-2030)

    9.4 Global Brand Licensing Market Size and CAGR Forecast by Application (2021-2030)

    9.5 Global Brand Licensing Market Size and CAGR Forecast by Sales Channel (2021-2030)

    Chapter 10 Appendix

    10.1 Research Methodology

    10.2 Data Sources

    10.3 Disclaimer

    10.4 Analysts Certification

     

  • The Global Brand Licensing Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • Leading players of Brand Licensing including:
    • The Walt Disney Company
    • Meredith Corporation
    • PVH Corp.
    • Iconix Brand Group
    • Authentic Brands Group
    • Universal Brand Development
    • Nickelodeon
    • Major League Baseball
    • IMG College (Collegiate Licensing Company)
    • Sanrio
    • Sequential Brands Group
    • Westinghouse
    • General Motors
    • National Basketball Association
    • Electrolux
    • National Football League
    • Warner Bros. Consumer Products
    • The Pokemon Company International
    • Procter & Gamble
    • Ferrari
    • Ralph Lauren
    • Mattel
    • Ford Motor Company
    • BBC Worldwide
    • The Hershey Company
    • Stanley Black & Decker
    • PGA Tour
    • National Hockey League
    • Sunkist Growers
    • WWE
    By Regions:
    • North America (United States, Canada and Mexico)
    • Europe (Germany, UK, France, Italy, Russia and Spain etc.)
    • Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
    • South America (Brazil, Argentina and Colombia etc.)
    • Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
    By Type:
    • Apparels
    • Toys
    • Home Decoration
    • Software or Video Games
    • Food and Beverage
    By Application:
    • Entertainment
    • Corporate Trademarks or Brand
    • Fashion
    • Sports
    • Others
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Research objectives

Where will all these developments take the industry in the long

To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

What are the future opportunities in the market?

To understand the structure of Market by identifying its various subsegments.

What are the major driving forces expected to impact the development of the market market across different regions?

To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

To project the consumption of market submarkets, with respect to key regions.

Who are the major driving forces expected to decide the fate of the industry worldwide.

To strategically profile the key players and comprehensively analyze their growth strategies.

What are the key barriers and threats believed to hinder the development of the industry?

To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

Who are the prominent market players making a mark in the market with their winning strategies?

To share detailed information about the key factors influencing the growth of the market

What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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