Worldwide Sports Analytics Market (2016-2022)

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  • Worldwide Sports Analytics Market – Drivers, Opportunities, Trends, and Forecasts: 2016–2022


    Over the past 3 decades, various sporting events and sports clubs have seen an incredible growth in the amount of revenue generated. This was mostly due to the growth in television broadcasting and rise in the number of sponsorships and advertising sales. At present, most of the professional sports leagues and clubs are looking for different opportunities to create new revenue streams. Due to recent developments in ICT, a lot of data is being generated related to players and audience & sports teams are valuing the insight into these data to improve their team performance, and engage and grow their audience base. Thus, the use of analytics in sports is evolving as a major business and is expected to become a necessity for all the major sports clubs and leagues.

    Sports analytics received a major boost from wearable devices, video cameras and various sensors. SportVU camera systems are used in basketball leagues and pitch f/x and field f/x technologies are used in the Major League Baseball. Few vendors have capitalized by providing hardware and later associated analytics. Big data and cloud technology played a major role in the growth of sports analytics and several vendors have their own cloud powered analytics platform. The platform is being used for various applications in business intelligence and performance analytics. With the help of cloud technology, vendors in video analysis provide unlimited video storage and video analytics and services.

    Market Analysis

    The Worldwide Sports Analytics market is expected to grow at a CAGR of 40.1% during the forecast period 2016–2022 to touch an aggregate of $3.97 billion by 2022. The sports analytics market is segmented into sports type, applications and regions. The major applications covered in the report are fan insights & engagement analysis, team management analysis, business operations analysis, video analysis, injury and health assessments, and others. Globally, the fan base has been growing and sports industry value chain players are investing to provide the high-end services for their fans to gain the revenue and to be competitive in the market. The enterprises are adopting the analytics tools in their business units to meet their fan demands. Thus, fan insight and engagement is expected to play a key role in this sector.

    Segments Analysis

    The sports type segment covers team/group sports and individual sport. The team sports include various leading sports namely, American Football, Association Football, Cricket, Hockey, Baseball, Basketball, and Others. The team sports segment is expected to hold the major market share in sports analytics market, with association football dominating the market. In terms of adoption, baseball and basketball clubs have a high adoption rate. While NHL is a new entrant in the world of analytics, NFL is still facing difficulties in adopting it in strategy, planning and scouting. Football remains the largest potential market for analytics. Opportunity areas are team sports such as cricket and golf, and individual sports such as athletics, archery and swimming.

    The analytics in sports is widely used in scouting, team performance analysis and strategic game planning. It has now grown to different aspects of business as well. This is mostly due to the rise in the number of wearable technologies and sensors being used in games, and in identifying customer touch points. The data extracted is used in player and team performance analysis, injury prevention, revenue generation through ticket and merchandising, understanding fan behavior, and creating marketing plans. Both the analytic tools and skilled analysts play a major role in assisting the coaches and managers.

    Regional Analysis

    Leagues in North America are the major customers of sports analytics. Baseball and basketball leagues in the region have the highest adoption rate. In recent years, clubs in ice hockey have started investing in analytics and American Football remains a big market. Europe is the second major market for sports analytics. The region is ruled by major football leagues and is investing in fitness and performance analytics, and business intelligence. Few of the clubs even have dedicated analytics team. Asia Pacific and Middle East remain the major opportunity markets for sports analytics. Asia Pacific has seen a rise in a number of leagues, and investments in sports by public and private entities. Middle East is about to host a rising number of tournaments and is likely to invest in marketing and business operations.

    Key Players and Competitive Analysis

    Major players in sports analytics market are Stats LLC, Catapult Sports, SportRadar, SAP SE, IBM, SAS Institute Inc., Tableau and Accenture. With the rise in the popularity of sports analytics, few of the global technology vendors such as SAP and IBM entered the market in early 2010. The core players such as Stats LLC and Opta sports who were into sports technologies, data and services, started adding analytics to their portfolio.

    In the present scenario, while several start-ups are coming up with different solutions for various applications, bigger players are acquiring companies and investing in expanding the portfolio to become the leading aggregators in the market. The future investments by major players lie towards the aggregation of tracking systems, wearable devices and analytics.


    The report provides an in-depth analysis of the analytics demand and adoption rate in the various sports in the industry. It also provides details about the major drivers, which are going to support the market growth, challenges that impact on the revenue growth and key business opportunities for the players to invest, expand or upgrade the products/services to meet the changing demands. Also, the report provides an in-depth analysis of the vendor’s business strategies, product analysis, business focus area, etc. Furthermore, the report gives complete details to key stakeholders to analyze their business opportunities with the use of countries, applications, and sports types analysis specific to sports analytics, major market trends, industry trends, supporting and emerging key technology and outlook of analytics in the sports industry.


  • With tables and figures helping analyze worldwide Sports Analytics market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    1 Industry Outlook 13

    1.1 Industry Overview 13

    1.2 Industry Trends 13

    1.3 PEST Analysis 14

    2 Report Outline 15

    2.1 Report Scope 15

    2.2 Report Summary 16

    2.3 Research Methodology 17

    2.4 Report Assumptions 17

    3 Market Snapshot 18

    3.1 Total Addressable Market (TAM) 18

    3.2 Segmented Addressable Market (SAM) 18

    3.3 Related Markets 19

    3.3.1 Sports Law Analytics 19
    3.3.2 eSports 19

    4 Market Outlook 19

    4.1 Overview 19

    4.2 Market Definition – Infoholic Research 20

    4.3 Ecosystem 21

    4.4 Market Segmentation 21

    4.5 Porter 5 (Five) Forces 22

    5 Market Characteristics 23

    5.1 Market Trends 23

    5.2 Market Dynamics 23

    5.3 Drivers 24

    5.3.1 Necessity for data-based decision-making 24
    5.3.2 Investments to gain a competitive advantage over other clubs 24
    5.3.3 Increasing interest in revenue generation through fan engagement 25
    5.3.4 Rising interest among fans in statistics 25

    5.4 Restraints 25

    5.4.1 Professional teams being considerably small businesses 25
    5.4.2 Sticking of sports clubs to traditional culture 25

    5.5 Opportunities 26

    5.5.1 Opportunities in predictive analytics for various applications 26
    5.5.2 Analytics of biometric and locational data 26
    5.5.3 Opportunities in individual sports in international sporting events 26

    5.6 DRO – Impact Analysis 27

    6 Sports Type: Market Size and Analysis 27

    6.1 Overview 27

    6.2 Team/Group Sports 28

    6.2.1 American Football 29 Overview 29 Key facts 29 Current market scenario 31 Opportunities 32
    6.2.2 Association Football 33 Overview 33 Key facts 34 Current market scenario 34
    6.2.3 Baseball 36 Overview 36 Key facts 37 Current market scenario 38
    6.2.4 Basketball 39 Overview 39 Key facts 40 Current market scenario 41
    6.2.5 Cricket 42 Overview 43 Key facts 43 Current market scenario 43
    6.2.6 Hockey 45 Overview 45 Key facts 45 Current market scenario 46

    6.3 Individual Sports 48

    6.3.1 Golf 48
    6.3.2 Motor Sports 48
    6.3.3 Athletics 49

    6.4 Major Leagues List 49

    7 Applications: Market Size and Analysis 51

    7.1 Overview 51

    7.2 Fan Insight and Engagement Analysis 53

    7.2.1 Overview 53
    7.2.2 Current Market Scenario 53 Customer analytics and loyalty 53 Fan engagement 53 Marketing planning and execution 54

    7.3 Video Analysis 55

    7.3.1 Overview 55
    7.3.2 Current market scenario 55

    7.4 Team Management Analysis 57

    7.4.1 Overview 57
    7.4.2 Current market scenario 57 Training and planning 57 Recruitment and Scouting 57 Team and player performance insights 58

    7.5 Business Management Analysis 59

    7.5.1 Overview 59
    7.5.2 Current market scenario 60 Ticket pricing management 60 Venue, event and sponsorship management 60

    7.6 Injury and Health Assessment Analysis 61

    7.6.1 Overview 62
    7.6.2 Current market scenario 62

    8 Regions: Market Size and Analysis 63

    8.1 Overview 63

    8.2 North America 65

    8.2.1 US 67 Sports in the US 67 Current market scenario 67
    8.2.2 Canada 68 Sports in Canada 68 Current market scenario 68

    8.3 Europe 69

    8.3.1 Overview 69
    8.3.2 UK 71 Sports in the UK 71 Current market scenario 71
    8.3.3 Germany 72 Sports in Germany 72 Current market scenario 72
    8.3.4 France 73 Sports in France 73 Current market scenario 73
    8.3.5 Russia 74 Sports in Russia 74 Current market scenario 74
    8.3.6 Italy 75 Sports in Italy 75 Current market scenario 75
    8.3.7 Spain 76 Sports in Spain 76 Current market scenario 76

    8.4 Asia Pacific 77

    8.4.1 Japan 78 Sports in Japan 78 Current market scenario 78
    8.4.2 Australia 79 Sports in Australia 79 Current market scenario 79
    8.4.3 China 80 Sports in China 80
    8.4.4 Current market scenario 80
    8.4.5 India 81 Sports in India 81
    8.4.6 Current market scenario 82

    8.5 Latin America 83

    8.5.1 Brazil 84 Sports in Brazil 84 Current market scenario 84
    8.5.2 Mexico 85 Sports in Mexico 85
    8.5.3 Argentina 86 Sports in Argentina 86 Current market scenario 86
    8.5.4 Current market scenario 86

    8.6 Middle East & Africa 87

    8.6.1 GCC Countries 88 Overview 88 Qatar 88 Sports in Qatar 88 Current market scenario 89
    8.6.2 United Arab Emirates (UAE) 89 Sports in UAE 89 Current market scenario 89
    8.6.3 Africa 90

    9 Major Leagues: Sports Analytics Outlook 90

    9.1 Baseball 90

    9.2 American Football 92

    9.3 Basketball 95

    9.4 Hockey 98

    10 Vendor Profiles 101

    10.1 SAP SE 101

    10.1.1 Overview 101
    10.1.2 Business Units 102
    10.1.3 Geographic Presence 103
    10.1.4 Business Focus 104
    10.1.5 SWOT Analysis 105
    10.1.6 Business Strategies 105

    10.2 STATS LLC 106

    10.2.1 Overview 106
    10.2.2 Business Units 107
    10.2.3 Geographic Presence 108
    10.2.4 Business Focus 109
    10.2.5 SWOT Analysis 109
    10.2.6 Business Strategies 110

    10.3 Opta 111

    10.3.1 Overview 111
    10.3.2 Business Units 111
    10.3.3 Geographic Presence 112
    10.3.4 Business Focus 113
    10.3.5 SWOT Analysis 113
    10.3.6 Business Strategies 114

    10.4 SportRadar 114

    10.4.1 Overview 114
    10.4.2 Business Units 115
    10.4.3 Geographic Presence 116
    10.4.4 Business Focus 117
    10.4.5 SWOT Analysis 117
    10.4.6 Business Strategies 118

    10.5 Accenture 119

    10.5.1 Overview 119
    10.5.2 Business Units 120
    10.5.3 Geographic Revenue 121
    10.5.4 Business Focus 122
    10.5.5 SWOT Analysis 122
    10.5.6 Business Strategies 122

    10.6 Catapult Group International Ltd. 123

    10.6.1 Overview 123
    10.6.2 Business Unit 124
    10.6.3 Geographic Revenue 125
    10.6.4 Business Focus 126
    10.6.5 SWOT Analysis 126
    10.6.6 Business Strategies 127
    10.7 SAS Institute Inc. 128
    10.7.1 Overview 128
    10.7.2 Business Unit 128
    10.7.3 Geographic Presence 129
    10.7.4 Business Focus 130
    10.7.5 SWOT Analysis 130
    10.7.6 Business Strategies 131

    11 Global Generalist 132

    11.1 IBM Corp. 132

    11.1.1 Overview 132
    11.1.2 IBM in Sports Analytics Market 133

    11.2 Oracle Corporation 133

    11.2.1 Overview 133
    11.2.2 Oracle Corporation in Sports Analytics Market 133

    11.3 Tableau Software, Inc. 134

    11.3.1 Overview 134
    11.3.2 Tableau Software, Inc. in Sports Analytics Market 134

    12 Companies to Watch For 135

    12.1 Orreco 135

    12.1.1 Overview 135
    12.1.2 Orreco in Sports Analytics 136

    12.2 Kinexon Precision Technologies GmbH 136

    12.2.1 Overview 136
    12.2.2 Kinexon Precision Technologies GmbH in sports Analytics 137

    12.3 Firstbeat Technologies Ltd. 138

    12.3.1 Overview 138
    12.3.2 Firstbeat Technologies Ltd. in Sports Analytics 139

    12.4 Krossover Intelligence Inc. 140

    12.4.1 Overview 140
    12.4.2 Krossover in Sports Analytics Market 141

    13 Competitive Landscape 141

    13.1 Overview 141

    13.2 Vendor Assessment 141

    13.2.1 IBM 141
    13.2.2 SAP SE 142
    13.2.3 Catapult Sports 142
    13.2.4 Stats LLC 143
    13.2.5 SAS 143
    13.2.6 Accenture 144

    13.3 Vendors in Sports Analytics Market 144

    13.4 Market Landscape 146

    13.4.1 Mergers & Acquisitions (M&A) 146
    13.4.2 Joint Venture and Collaborations 148
    Annexure 150
     Abbreviations 150


  • The Sports Analytics Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • SAP SE
    • Opta
    • SportRadar
    • Accenture
    • Catapult Group International Ltd
    • SAS Institute Inc
    • IBM Corp Oracle Corporation
    • Tableau Software Inc
    • Orreco
    • Kinexon Precision Technologies GmbH
    • Firstbeat Technologies Ltd. in Sports Analytics Firstbeat Technologies Ltd
    • Krossover Intelligence Inc.
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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