Tobacco Market In India 2017 with share Company Wise (ITC, Godfrey Phillips, VST Industries, Others) Consumption and Tax Revenue Wise and data on Chewable Tobacco, Bidis, Cigarettes

  • Report Code : NET978727
  • Published On: Nov, 2019
  • Category : Goods & Services
  • Pages : 53

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  • Market insights:

    India is the second largest producer and third largest exporter of tobacco in the world. The tobacco industry provides employment to ~46 Mn people. With the evolving facilities provided by the Tobacco Board of India, the market has recorded a total (manufactured and unmanufactured tobacco) export of INR 60.84 Bn in FY 2018.

    Segment-wise market insights:

    In India, tobacco is harvested mainly in two forms—cigarette tobacco and non-cigarette tobacco. During 2017-2018, non-cigarette tobacco alone had a ~69% market share. Manufacture of cigarette tobacco has significantly reduced, globally, leading to an increase in the sale of non-cigarette tobacco.

    Based on consumption, khaini constituted ~11%, and beedi and cigarette had a market share of ~8%. Usage of smoking mediums like hookah, hookli, chhutta, dhumti and chillum, along with edible tobacco like mawa, snuff, gutka, and pan masala have led to the growth of this market.

    Considering the consumption-tax revenue ratio of the overall segment of smoked tobacco, legal cigarettes account for ~10% of consumption and ~86% of tax revenues. This implies that even though smokeless tobacco has the highest rate of consumption, more revenue is earned from legal cigarettes. Tobacco, despite it triggering addiction and intoxication, is consumed significantly by Indians, especially in the form of smokeless tobacco.

    Among the major cigarette producers in India, ITC Ltd. currently enjoys the highest market share (~84.27%), based on sale. Rest of the share is distributed among minor companies like Kothari Products Ltd., Godfrey Phillips India Ltd., VST Industries Ltd., and others.

    Market drivers:

    • Over the years, tobacco has become an essential part of the Indian socio-cultural environment, especially in the eastern, northern, and north-eastern parts of the country. A relatively higher income growth compensates for the increasing price of cigarettes, leading to greater consumption. Moreover, societal influences such as peer pressure also aids in driving the demand for tobacco products. These are the crucial factors propelling market growth.

    • With the assistance of the Tobacco Board, Indian tobacco producers are using technologically advanced threshing plants and re-drying factories. These facilities are used for increasing the yield of Flue-Cured Virginia (FCV) tobacco, which can then be exported to different countries, across the world. Hence, improved infrastructure drives growth for this market.

    Market challenges:

    • Cigarette taxes (64% excise duty, 28% GST, and 5% cess) in India are among the highest in the world. Therefore, high tax rates make cigarettes unaffordable to a large section of consumers. As a result, they shift towards the consumption of beedi and other forms of smokeless tobacco. Hence, the overall tobacco market experiences slow growth.

    • The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act of 2003 (COTPA, 2003) imposes a blanket ban on tobacco advertising. This prevents companies from directly advertising their products, because of which they resort to surrogate advertising. Hence, it becomes difficult for manufacturers to promote their brands, limiting the growth of the domestic market.

    Companies covered:

    1. Ashok and Company Pan Bahar Ltd.

    2. Godfrey Phillips India Ltd.

    3. Golden Tobacco Company Ltd.

    4. ITC Ltd.

    5. Kothari Products Ltd.

    6. M.R. Tobacco Pvt. Ltd.

    7. National Tobacco Company of India Ltd.

    8. Pataka Industries Pvt. Ltd.

    9. Sinnar Bidi Udyog Ltd.

    10. VST Industries Ltd.

    Customization available:

    With the given market data, Research on Global Markets offers customizations according to specific needs.


  • With tables and figures helping analyze worldwide India with share Company Wise (ITC Godfrey market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. India tobacco market definition and structure
    3.2. Top tobacco-producing states in India
    Chapter 4: India tobacco market
    4.1. Market overview
    4.2. Tobacco harvest in India – volume-wise (FY 2016 – FY 2019e)
    4.3. Flue-Cured Virginia (FCV) tobacco production in India (FY 2015 – FY 2018)
    4.4. Average farm price of FCV tobacco in India (FY 2013 – FY 2017)
    4.5. Tobacco market size and growth forecast – value-wise (based on tax revenue) (FY 2016-FY 2023e)
    4.6. Per capita consumption of tobacco (FY 2017)
    4.7. Per capita consumption of cigarette (FY 2017)
    Chapter 5: India tobacco market segmentation
    5.1. Based on harvest type (FY 2018)
    5.1.1. Cigarette tobacco
    5.1.2. Non-cigarette tobacco
    5.2. Based on forms of consumption (2018)
    5.2.1. Khaini
    5.2.2. Beedi and cigarette
    5.2.3. Others
    5.3. Based on consumption-tax revenue (2017)
    5.3.1. Legal cigarettes
    5.3.2. Other tobacco products
    5.4. Based on major players (2018)
    5.4.1 ITC Ltd.
    5.4.2 Kothari Products Ltd.
    5.4.3 Godfrey Phillips India Ltd.
    5.4.4 VST Industries Ltd.
    5.4.5 Golden Tobacco Company Ltd.
    5.4.6 NTC Industries Ltd.
    Chapter 6: Trade analysis
    6.1. Export of tobacco
    6.1.1. Value-wise
    6.1.2. Volume-wise
    6.1.3. Country-wise
    6.2. Import of tobacco
    6.2.1. Value-wise
    6.2.2. Volume-wise
    6.2.3. Country-wise
    Chapter 7: Key growth drivers of the market
    Chapter 8: Key deterrents to the growth of the market
    Chapter 9: Competitive landscape
    9.1. Ashok and Company Pan Bahar Ltd.
    9.1.1. Corporate information
    9.1.2. Business description
    9.1.3. Products and services
    9.1.4. Key people
    9.1.5. Financial snapshot (total income, net profit/loss)
    9.1.6. Key ratios
    9.1.7. Business segments, geographical segments
    9.2. Godfrey Phillips India Ltd.
    9.2.1. Corporate information
    9.2.2. Business description
    9.2.3. Products and services
    9.2.4. Key people
    9.2.5. Financial snapshot (total income, net profit/loss)
    9.2.6. Key ratios
    9.2.7. Business segments, geographical segments
    9.3. Golden Tobacco Company Ltd.
    9.3.1. Corporate information
    9.3.2. Business description
    9.3.3. Products and services
    9.3.4. Key people
    9.3.5. Financial snapshot (total income, net profit/loss)
    9.3.6. Key ratios
    9.3.7. Business segments, geographical segments
    9.4. ITC Ltd.
    9.4.1. Corporate information
    9.4.2. Business description
    9.4.3. Products and services
    9.4.4. Key people
    9.4.5. Financial snapshot (total income, net profit/loss)
    9.4.6. Key ratios
    9.4.7. Business segments, geographical segments
    9.5. Kothari Products Ltd.
    9.5.1. Corporate information
    9.5.2. Business description
    9.5.3. Products and services
    9.5.4. Key people
    9.6. M.R. Tobacco Pvt. Ltd.
    9.6.1. Corporate information
    9.6.2. Business description
    9.6.3. Products and services
    9.6.4. Key people
    9.7. National Tobacco Company of India Ltd.
    9.7.1 Corporate information
    9.7.2 Business description
    9.7.3 Products and services
    9.7.4 Key people
    9.8. Pataka Industries Pvt. Ltd.
    9.8.1. Corporate information
    9.8.2. Business description
    9.8.3. Products and services
    9.8.4. Key people
    9.9. Sinnar Bidi Udyog Ltd.
    9.9.1. Corporate information
    9.9.2. Business description
    9.9.3. Products and services
    9.9.4. Key people
    9.10. VST Industries Ltd.
    9.10.1. Corporate information
    9.10.2. Business description
    9.10.3. Products and services
    9.10.4. Key people

    1. Research methodology

    2. About Research on Global Markets


  • The India with share Company Wise (ITC Godfrey Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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