Television Market in India (2018-2023) Share based on Technology (UHD,Full HD, Others) Company (Samsung, Sony, Others) and Screen Size

  • Report Code : NET978725
  • Published On: Nov, 2019
  • Category : Goods & Services
  • Pages : 96

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15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Indian television market

    The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.

    Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.


    Market segmentation

    Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.

    Key growth factors

    o The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.

    o Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.

    Threats and key players

    o The method of viewing content has gradually shifted from television to smartphones among the Indian consumers. Smartphones acting as a substitute for television is hindering the growth of the television market.

    o Indian manufacturers are highly dependent on import for sourcing major portions of the television components. Developing broadcast content and infrastructure for 4K television in India is still a steep task with only a handful of players keeping pace.

    o BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited and LG Electronics India Private Limited are some of the major players that are operating in the Indian television market.

    What is covered in the report

    1. Overview of the Indian television market

    2. Historical, current and forecasted market size data for the Indian television market (2016 to 2023)

    3. Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)

    4. Trade analysis of the television market in India

    5. Qualitative analysis of the major drivers and challenges affecting the market

    6. Analysis of the competitive landscape and profiles of major players operating in the market

    7. Key recent developments associated with the television market in India

    Why buy

    1. Get a broad understanding of the television market in India, the dynamics of the market and current state of the sector

    2. Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market

    3. Be informed regarding the key developments in the television market in India

    4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market

    Customizations Available

    With the given market data, Netscribes offers customizations according to specific needs. Write to us at support@researchonglobalmarkets.com.

     

  • With tables and figures helping analyze worldwide India ( ) Share based on Technology market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Television market definition and structure
    Chapter 4: Television market - overview
    4.1. Television market size and growth forecast - value-wise
    4.2. Flat-panel display market size and growth forecast - value-wise
    Chapter 5: Television market - segmentation
    5.1. Technology wise - percentage split
    o UHD
    o Full HD
    o HD
    5.2. Company wise television market share - percentage split
    o Samsung
    o Sony
    o LG
    o Others
    5.3. Flat-panel display units sold - company-wise - percentage split
    o Samsung
    o Sony
    o LG
    o Videocon Group
    o Panasonic
    o Others
    o Unorganized/grey
    5.4. Flat-panel display market - by screen size - percentage split
    o <32-inch
    o 32-inch
    o >43-inch
    Chapter 6: Trade analysis
    6.1. Export of television
    o Value-wise
    o Volume-wise
    o Country-wise
    6.2. Import of television
    o Value-wise
    o Volume-wise
    o Country-wise
    Chapter 7: Key growth drivers of the market
    Chapter 8: Key deterrents to the growth of the market
    Chapter 9: Market trends
    Chapter 10: Competitive landscape
    10.1. Product benchmarking - Five major players
    10.2. BPL Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    o Financial snapshot (total income, net profit/loss)
    o Key ratios
    o Business segments, geographical segments
    10.3. Mirc Electronics Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    o Financial snapshot (total income, net profit/loss)
    o Key ratios
    o Business segments, geographical segments
    10.4. Intex Technologies (India) Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    o Financial snapshot (revenue)
    10.5. Micromax Informatics Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    o Financial snapshot (revenue)
    10.6. LG Electronics India Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    o Financial snapshot (revenue)
    10.7. Panasonic India Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    10.8. Samsung India Electronics Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    10.9. Sony India Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    10.10. Tcl-India Holdings Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    10.11. Xiaomi Technology India Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    o Financial snapshot (total income, net profit/loss)
    o Key ratios
    o Business segments, geographical segments
    Chapter 11: Recent developments
    Chapter 12: Appendix
    Please note that due to the dynamic nature of the market, we believe in frequent updation to ensure that we provide the latest figures and relevant insights. Therefore, this table of contents is subject to change as the research progresses. The final report may require 4-5 working days post-confirmation in order to incorporate the most recent updates.

     

  • The India ( ) Share based on Technology Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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