Technology Landscape in India e-Commerce Market 2020

Get in-depth COVID-19 impact and recovery analysis on the Technology Landscape in India e Commerce Market

Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • The e-commerce market in India was valued at INR 4,947.60 Bn in 2019 and is expected to reach a value of INR 8,641.10 Bn by the end of 2025, expanding at a CAGR of ~14.42% during the 2020-2025 period. To stay afloat in the competitive market, e-commerce companies are incorporating advanced technologies such as Internet of Things (IoT), voice recognition, fintech, robotics, virtual reality, artificial intelligence (AI) and machine learning (ML) in their online platforms.

    Market insights:

    E-commerce companies are using virtual and augmented reality (VR & AR) to create virtual showrooms/stores which can provide real-life experiences to customers. These showrooms feature detailed product previews and imitate in-store experiences, which further increase customers’ satisfaction and reduce product return rates.

    Payment choices including credit and debit cards, net-banking and e-wallets cater to ~30% of online sales when compared to the cash on delivery (CoD) payment option in India. With support from the government’s Digital India initiative, cashless payment solution using Fintech is expected to enhance the e-commerce market in India. Consequently, e-commerce companies are incorporating Fintech-based payment platforms like Apple Pay, Google Pay and Amazon Pay to improve the security and efficiency of online payment methods.

    Artificial intelligence allows e-commerce businesses to identify patterns and trends, which help retailers understand customers’ requirements better. Using AI and ML, e-commerce companies are offering marketing strategies, personalized suggestions, voice-based chatbot assistance and visual searches. Amazon uses machine learning technology to improve address quality, which facilitates timely delivery of packages to its customers.

    From managing warehouse to making deliveries, robotics has helped boost e-commerce business operations. In 2019, Flipkart Internet Pvt. Ltd. deployed 100 Automated Guided Vehicles (AGVs) in its Bengaluru sortation center to increase its efficiency by 60%.

    By 2021, 70% of the retailers across the world are expected to use IoT technology in their businesses to improve customer experience, enhance supply chain management and unravel new opportunities to increase their net revenue. Indian e-commerce companies are heavily investing in IoT devices such as sensors and RFID tags, among other devices, to achieve real-time visibility in their warehouses. Apart from instantaneous tracking and monitoring of warehouses, these IoT devices also eliminate chances of human errors while handling goods.

    As a result of the COVID-19 pandemic, majority of the e-commerce logistics players have moved completely to online payment methods. One such method is OTP-based contactless delivery wherein the delivery executive drops the package at the customers’ doorstep without any physical contact, and verifies the delivery through an OTP sent to the customers’ smartphone. Amazon and Flipkart have already implemented this to method to ensure the safety of customers and delivery executives.

    Companies covered

    • Adobe Systems India Pvt. Ltd.

    • Akamai Technologies India Pvt. Ltd.

    • Amazon Internet Services Pvt. Ltd.

    • Cloudflare, Inc.

    • Google India Pvt. Ltd.

    • IBM India Pvt. Ltd.

    • Microsoft India Pvt. Ltd.

    • Neustar Data Infotech (India) Pvt. Ltd.

    • NGINX Inc.

    • Oracle India Pvt. Ltd.


  • With tables and figures helping analyze worldwide India e Commerce market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Indian e-commerce market overview
    2.1. Indian e-commerce market overview
    2.1.1. Major growth drivers of the market
    2.1.2. E-commerce market size and growth forecast
    Chapter 3: Technology landscape in the e-commerce business
    3.1. Tools and technologies used in the e-commerce business
    3.2. Global e-commerce platform enablers
    Chapter 4: E-commerce platforms
    4.1. E-commerce platforms overview
    Chapter 5: Architecture of an e-commerce platform
    5.1. Cloud-based e-commerce platform architecture

    5.2 Cloud-based e -commerce platform architecture components

    Chapter 6: Current and future market trends
    6.1. Trends transforming the e-commerce platform
    Chapter 7: Web technologies used by e-commerce platforms
    7.1.1. About the company
    7.1.2. Technology updates
    7.1.3. Technology stack
    *Similar information has been covered for all companies
    Chapter 8: Competitive landscape
    8.1. Adobe Systems India Pvt. Ltd.
    8.1.1. Company information
    8.1.2. Business description
    8.1.3. Products/services
    8.1.4. Key people
    *Similar information has been covered for all companies
    8.2. Akamai Technologies India Pvt. Ltd.
    8.3. Amazon Internet Services Pvt. Ltd.
    8.4. Cloudflare, Inc.
    8.5. Google India Pvt. Ltd.
    8.6. IBM India Pvt. Ltd.
    8.7. Microsoft India Pvt. Ltd.
    8.8. Neustar Data Infotech (India) Pvt. Ltd.
    8.9. NGINX Inc.
    8.10. Oracle India Pvt. Ltd.
    Chapter 9: Appendix
    9.1. Research methodology
    9.2. About Netscribes
    9.3. Disclaimer


  • The India e Commerce Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • • Adobe Systems India Pvt. Ltd. • Akamai Technologies India Pvt. Ltd. • Amazon Internet Services Pvt. Ltd. • Cloudflare
    • Inc. • Google India Pvt. Ltd. • IBM India Pvt. Ltd. • Microsoft India Pvt. Ltd. • Neustar Data Infotech (India) Pvt. Ltd. • NGINX Inc. • Oracle India Pvt. Ltd.
    By Regions:
      By Type:
        By Application:
        Licensing options

        Need assistance ?

        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

        Our Clients