Soap Market In India 2017 with data on Lux, Santoor, Dettol, Vivel, Others and Category wise Segmentation (Beauty soaps, Health soaps, others)

  • Report Code : NET978723
  • Published On: Nov, 2019
  • Category : Goods & Services
  • Pages : 54

Get in-depth COVID-19 impact and recovery analysis on the Soap Market

Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Market insights

    The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections—premium, popular, and economic.

    Around 50% of soaps produced are sold in rural markets. Increasing awareness of hygienic standards in rural areas is providing growth opportunities to several players. Manufacturers are introducing soaps in different sizes and ranges, targeting consumers from low-income groups. Currently, there are around 5 Mn retail outlets in India which sell soaps, out of which 3.75 Mn operate in rural areas.

    Herbal soap is the fastest growing category in the soap market in India. Margo and Medimix dominate the herbal and medicinal soap segment. Government initiatives like Swachh Bharat Mission, which promotes health and hygiene, has led to the growth of the soap manufacturing industry. During FY 2017, the United Arab Emirates (UAE), Nepal, and the United States of America (U.S.A.) were the top three export destinations of soaps.

    Market segment insights:

    The soap market in India is segmented based on brands, (Lux, Dove, Pears, Santoor, etc.), category (beauty soaps, health soaps, and others), and players operating in the market (Hindustan Unilever, ITC, Wipro, and others). During FY 2017, the beauty soaps segment had a market share of ~50%, followed by the health soaps segment. Popular beauty soap brands operating in the market are Lux, Dove, Pears, Santoor, and Vivel. During the same period, Lux was the leading soap brand with a market share of ~13.5%, followed by Santoor, Vivel, and other brands.

    Key growth drivers of the market:

    Bathing soaps with cooling agents and herbal ingredients are attracting more customers. People these days prefer herbal soaps because of their therapeutic value. Nearly 315 Mn users in rural areas will be connected to the internet by 2020. Increased internet penetration will help rural consumers to explore the market and avail offers online. Growing awareness about sanitation and increasing disposable income in rural India will be key drivers for the growth of the soap market.

    Key deterrents to the growth of the market

    Most of the chemicals used in soaps can be harmful for skin. Presence of chemicals and other toxic elements in soaps can discourage people from using them. This, in turn, can have a negative impact on the growth of the market.

    Companies covered:

    1. Colgate Palmolive (India) Ltd.

    2. Godrej Consumer Products Ltd.

    3. Hindustan Unilever Ltd.

    4. ITC Ltd.

    5. Jyothy Laboratories Ltd.

    6. Wipro Ltd.

    7. Cholayil Pvt. Ltd.

    8. Karnataka Soaps and Detergents Ltd.

    9. The Himalaya Drug Company

    10. Reckitt Benckiser (India) Pvt. Ltd.

    Customizations available

    With the given market data, Research on Global Markets offers customizations according to specific needs.


  • With tables and figures helping analyze worldwide India with data on Lux Santoor Dettol market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Market definition and structure
    Chapter 4: Soap market in India
    4.1. Market overview
    4.2. India soap market size and growth forecast - value-wise (FY 2016 – FY 2023e)
    4.3. Porter’s five forces analysis
    Chapter 5: Soap market in India segmentation
    5.1. Product-wise segmentation (FY 2017)
    5.1.1. Lux
    5.1.2. Santoor
    5.1.3. Dettol
    5.1.4. Vivel
    5.1.5. Others
    5.2. Category-wise segmentation (FY 2017)
    5.2.1. Beauty soaps
    5.2.2. Health soaps
    5.2.3. Others
    5.3. Player-wise segmentation (FY 2017)
    5.3.1. Hindustan Unilever Ltd.
    5.3.2. ITC Ltd.
    5.3.3. Wipro Ltd.
    5.3.4. Godrej Consumer Products Ltd.
    5.3.5. Others
    5.4. Rural vs urban consumption segmentation (FY 2017)
    Chapter 6: Key features of products – top 10 players
    Chapter 7: Trade analysis
    7.1. Export of soaps
    7.1.1. Value-wise
    7.1.2. Volume-wise
    7.1.3. Country-wise
    7.2. Import of soaps
    7.2.1. Value-wise
    7.2.2. Volume-wise
    7.2.3. Country-wise
    Chapter 8: Key growth drivers of the market
    Chapter 9: Key deterrents to the growth of the market
    Chapter 10: Market trends
    Chapter 11: Competitive landscape
    11.1. Colgate Palmolive (India) Ltd.
    11.1.1. Company information
    11.1.2. Business description
    11.1.3. Products and services
    11.1.4. Key people
    11.1.5. Financial snapshot (total income, net profit/loss)
    11.1.6. Key ratios
    11.1.7. Key financial performance indicators
    11.1.8. Business segments, geographical segments
    11.2. Godrej Consumer Products Ltd.
    11.2.1. Corporate information
    11.2.2. Business description
    11.2.3. Products and services
    11.2.4. Key people
    11.2.5. Financial snapshot (total income, net profit/loss)
    11.2.6. Key ratios
    11.2.7. Key financial performance indicators
    11.2.8. Business segments, geographical segments
    11.3. Hindustan Unilever Ltd.
    11.3.1. Corporate information
    11.3.2. Business description
    11.3.3. Products and services
    11.3.4. Key people
    11.3.5. Financial snapshot (total income, net profit/loss)
    11.3.6. Key ratios
    11.3.7. Key financial performance indicators
    11.3.8. Business segments, geographical segments
    11.4. ITC Ltd.
    11.4.1. Corporate information
    11.4.2. Business description
    11.4.3. Products and services
    11.4.4. Key people
    11.4.5. Financial snapshot (total income, net profit/loss)
    11.4.6. Key ratios
    11.4.7. Key financial performance indicators
    11.4.8. Business segments, geographical segments
    11.5. Jyothy Laboratories Ltd.
    11.5.1. Corporate information
    11.5.2. Business description
    11.5.3. Products and services
    11.5.4. Key people
    11.5.5. Financial snapshot (total income, net profit/loss)
    11.5.6. Key ratios
    11.5.7. Key financial performance indicators
    11.5.8. Business segments, geographical segments
    11.6. Wipro Ltd.
    11.6.1. Corporate information
    11.6.2. Business description
    11.6.3. Products and services
    11.6.4. Key people
    11.6.5. Financial snapshot (total income, net profit/loss)
    11.6.6. Key ratios
    11.6.7. Key financial performance indicators
    11.6.8. Business segments, geographical segments
    11.7. Cholayil Pvt. Ltd.
    11.7.1. Corporate information
    11.7.2. Business description
    11.7.3. Products and services
    11.7.4. Key people
    11.8. Karnataka Soaps and Detergents Ltd.
    11.8.1. Corporate information
    11.8.2. Business description
    11.8.3. Products and services
    11.8.4. Key people
    11.9. The Himalaya Drug Company
    11.9.1. Corporate information
    11.9.2. Business description
    11.9.3. Products and services
    11.9.4. Key people
    11.10. Reckitt Benckiser (India) Pvt. Ltd.
    11.10.1. Corporate information
    11.10.2. Business description
    11.10.3. Products and services
    11.10.4. Key people

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  • The India with data on Lux Santoor Dettol Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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