Short Video Global and China Top Players Market

Short Video - Global and China Top Players Market Share and Ranking 2025

Short Video Global and China Top Players Market

Short Video - Global and China Top Players Market Share and Ranking 2025

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Ample Market Research presents an in-depth analysis of the Short Video Market, offering valuable insights into current industry trends, future growth prospects, and strategic market dynamics. This report provides a detailed evaluation of key market drivers, restraints, emerging trends, and regional influences shaping the industry's evolution.

By leveraging historical analysis and forecast projections, this study offers a holistic understanding of market developments, assisting stakeholders in making informed strategic decisions. Additionally, a SWOT analysis is incorporated to highlight strengths, weaknesses, opportunities, and threats within the sector.

The evolving U.S. tariff policy in 2025 is bringing considerable uncertainty into the global economic landscape. This report delves into the latest U.S. tariff measures and the corresponding policy responses across the world, assessing their impacts on Short Video market competitiveness, regional economic interdependencies, and supply chain reconfigurations.

Short Video Market Segmentation
Market segmentation in research is the process of breaking down a broad market into distinct consumer groups based on shared characteristics, such as demographics, geographic location, behavioral patterns, or lifestyle preferences. This approach enables businesses to refine their product offerings and marketing strategies to better address the unique needs of each segment. By tailoring their approach, companies can optimize resource allocation, enhance customer satisfaction, and drive sales growth, ultimately securing a competitive advantage. Effective segmentation helps businesses gain deeper insights into their audience, craft targeted strategies, and maximize overall market performance.

Short Video Market by Type [Analysis by Value from 2020 to 2031]:
  • Landscape Screen Short Video
  • Vertical Screen Short Video


Short Video Market by Application [Analysis by Value from 2020 to 2031]:
  • Life Short Video
  • Technology Short Video
  • International Short Video
  • Social Short Video
  • Other


Key Players in the Short Video Market
Leading market players are focused on strengthening their presence by acquiring emerging companies. Established firms are heavily investing in research and development to introduce innovative products and expand their market reach. Additionally, some companies are engaging in mergers to leverage their combined strengths and deliver high-quality products. Based on these factors, the study includes the following key industry players.
  • TikTok (ByteDance)
  • YouTube
  • Facebook (Meta)
  • Twitter
  • Snap Inc
  • Vimeo
  • Reddit
  • Triller
  • Likee
  • Vmate
  • LINE VOOM (LY Corporation)
  • Kwai (Express Hand Technology)
  • Baidu
  • Tencent Technology
  • Xuanyixia Technology
  • Alibaba Group
  • Pearvideo
  • Xiaohongshu (Xingin Information Technology)
  • Meitu Inc.


Short Video Market Dynamics: Drivers & Restraints
The report meticulously examines the core growth factors and challenges influencing market expansion. Each variable is supported by qualitative and quantitative insights, with Harvey ball indicators representing their level of impact.

Short Video Market Analysis & Industry Trends
A comprehensive overview of industry developments, regulatory updates, and structural market shifts is provided. The report also evaluates the impact of U.S. tariff policy on global demand fluctuations and recovery patterns.

Short Video Market Size & Demand Forecast (2031)
Precise market sizing data and demand forecasts are included, covering year-on-year (YoY) growth rates and compound annual growth rate (CAGR) projections, enabling businesses to plan for future growth.

Short Video Industry Supply Chain & Competitive Analysis
Using Porter’s Five Forces framework, the report assesses competitive intensity and profitability within the industry. A detailed supply chain analysis examines market participants, operational structures, and efficiency factors.

Short Video Segmentation & Growth Forecasts
The study systematically breaks down the Global Short Video Market into multiple segments, outlining current conditions and future growth trajectories. This helps identify emerging trends and lucrative opportunities.

Regional Market Insights
The report offers country-wise assessments of market drivers, regulatory frameworks, and growth prospects across key regions:
• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Russia)
• Asia-Pacific (China, India, Japan, South Korea, Australia)
• Rest of the World (Saudi Arabia, Brazil, Nigeria, South Africa)

Competitive Landscape & Key Player Profiles

Detailed evaluations of major companies include:
• Business overview & product offerings
• Financial performance & investment trends
• Recent mergers, acquisitions, and joint ventures (JVs)
• Strategic approaches adopted by market leaders

Executive Summary & Actionable Recommendations
A concise summary featuring charts, infographics, and forward-looking forecasts is provided. The report concludes with strategic recommendations to guide market stakeholders in decision-making.

Why Invest in This Short Video Market Report?
✔️ Gain valuable insights into how COVID-19 has influenced the Short Video market.
✔️ Discover market opportunities across key global regions.
✔️ Evaluate growth drivers & restraints and their long-term impact.
✔️ Access comprehensive market sizing & forecasting data.
✔️ Stay ahead of industry trends & competitive strategies.
✔️ Monitor M&A activities, partnerships, and joint ventures shaping the market.

For expert insights and customized segmentation, contact us to tailor the report to your specific business needs.

1 Market Overview

1.1 Short Video Definition

1.2 Global Short Video Market Size and Forecast

1.3 China Short Video Market Size and Forecast

1.4 Share of China Short Video Market with Respect to the Global Market

1.5 Short Video Market Size: China VS Global Growth Rate, 2020-2031

1.6 Short Video Market Dynamics

1.6.1 Short Video Market Drivers

1.6.2 Short Video Market Restraints

1.6.3 Short Video Industry Trends

1.6.4 Short Video Industry Policy

2 Global Leading Players and Market Share

2.1 By Revenue of Short Video, Global Market Share by Company, 2020-2025

2.2 Global Short Video Participants, Market Position (Tier 1, Tier 2, and Tier 3)

2.3 Global Short Video Concentration Ratio

2.4 Global Short Video Mergers & Acquisitions, Expansion Plans

2.5 Global Short Video Major Companies Product Type

2.6 Head Office and Area Served of Key Players

3 China Leading Players, Market Share and Ranking

3.1 By Revenue of Short Video, China Market Share by Company, 2020-2025

3.2 China Short Video Short Video Participants, Market Position (Tier 1, Tier 2, and Tier 3)

4 Industry Chain Analysis

4.1 Short Video Industry Chain

4.2 Short Video Upstream Analysis

4.2.1 Short Video Core Raw Materials

4.2.2 Main Manufacturers of Short Video Core Raw Materials

4.3 Midstream Analysis

4.4 Downstream Analysis

4.5 Short Video Production Mode

4.6 Short Video Procurement Model

4.7 Short Video Industry Sales Model and Sales Channels

4.7.1 Short Video Sales Model

4.7.2 Short Video Typical Distributors

5 Sights by Type

5.1 Short Video Classification

5.1.1 Landscape Screen Short Video

5.1.2 Vertical Screen Short Video

5.2 by Type, Global Short Video Consumption Value & CAGR, 2020 VS 2024 VS 2031

5.3 by Type, Global Short Video Consumption Value, 2020-2031

6 Sights by Application

6.1 Short Video Segment by Application

6.1.1 Life Short Video

6.1.2 Technology Short Video

6.1.3 International Short Video

6.1.4 Social Short Video

6.1.5 Other

6.2 by Application, Global Short Video Consumption Value & CAGR, 2020 VS 2024 VS 2031

6.3 by Application, Global Short Video Consumption Value, 2020-2031

7 Sales Sights by Region

7.1 By Region, Global Short Video Consumption Value, 2020 VS 2024 VS 2031

7.2 By Region, Global Short Video Consumption Value, 2020-2031

7.3 North America

7.3.1 North America Short Video Market Size & Forecasts, 2020-2031

7.3.2 By Country, North America Short Video Market Size Market Share

7.4 Europe

7.4.1 Europe Short Video Market Size & Forecasts, 2020-2031

7.4.2 By Country, Europe Short Video Market Size Market Share

7.5 Asia Pacific

7.5.1 Asia Pacific Short Video Market Size & Forecasts, 2020-2031

7.5.2 By Country/Region, Asia Pacific Short Video Market Size Market Share

7.6 South America

7.6.1 South AmericaShort Video Market Size & Forecasts, 2020-2031

7.6.2 By Country, South America Short Video Market Size Market Share

7.7 Middle East & Africa

8 Sales Sights by Country Level

8.1 By Country, Global Short Video Market Size & CAGR, 2020 VS 2024 VS 2031

8.2 By Country, Global Short Video Consumption Value, 2020-2031

8.3 United States

8.3.1 United States Short Video Market Size, 2020-2031

8.3.2 by Type, United States Short Video Consumption Value Market Share, 2024 VS 2031

8.3.3 by Application, United States Short Video Consumption Value Market Share, 2024 VS 2031

8.4 Europe

8.4.1 Europe Short Video Market Size, 2020-2031

8.4.2 by Type, Europe Short Video Consumption Value Market Share, 2024 VS 2031

8.4.3 by Application, Europe Short Video Consumption Value Market Share, 2024 VS 2031

8.5 China

8.5.1 China Short Video Market Size, 2020-2031

8.5.2 by Type, China Short Video Consumption Value Market Share, 2024 VS 2031

8.5.3 by Application, China Short Video Consumption Value Market Share, 2024 VS 2031

8.6 Japan

8.6.1 Japan Short Video Market Size, 2020-2031

8.6.2 by Type, Japan Short Video Consumption Value Market Share, 2024 VS 2031

8.6.3 by Application, Japan Short Video Consumption Value Market Share, 2024 VS 2031

8.7 South Korea

8.7.1 South Korea Short Video Market Size, 2020-2031

8.7.2 by Type, South Korea Short Video Consumption Value Market Share, 2024 VS 2031

8.7.3 by Application, South Korea Short Video Consumption Value Market Share, 2024 VS 2031

8.8 Southeast Asia

8.8.1 Southeast Asia Short Video Market Size, 2020-2031

8.8.2 by Type, Southeast Asia Short Video Consumption Value Market Share, 2024 VS 2031

8.8.3 by Application, Southeast Asia Short Video Consumption Value Market Share, 2024 VS 2031

8.9 India

8.9.1 India Short Video Market Size, 2020-2031

8.9.2 by Type, India Short Video Consumption Value Market Share, 2024 VS 2031

8.9.3 by Application, India Short Video Consumption Value Market Share, 2024 VS 2031

8.10 Middle East & Africa

8.10.1 Middle East & Africa Short Video Market Size, 2020-2031

8.10.2 by Type, Middle East & Africa Short Video Consumption Value Market Share, 2024 VS 2031

8.10.3 by Application, Middle East & Africa Short Video Consumption Value Market Share, 2024 VS 2031

9 Company Profile

9.1 TikTok (ByteDance)

9.1.1 TikTok (ByteDance) Company Information, Head Office, Market Area, and Industry Position

9.1.2 TikTok (ByteDance) Company Profile and Main Business

9.1.3 TikTok (ByteDance) Short Video Models, Specifications, and Application

9.1.4 TikTok (ByteDance) Short Video Revenue and Gross Margin, 2020-2025

9.1.5 TikTok (ByteDance) Recent Developments

9.2 YouTube

9.2.1 YouTube Company Information, Head Office, Market Area, and Industry Position

9.2.2 YouTube Company Profile and Main Business

9.2.3 YouTube Short Video Models, Specifications, and Application

9.2.4 YouTube Short Video Revenue and Gross Margin, 2020-2025

9.2.5 YouTube Recent Developments

9.3 Facebook (Meta)

9.3.1 Facebook (Meta) Company Information, Head Office, Market Area, and Industry Position

9.3.2 Facebook (Meta) Company Profile and Main Business

9.3.3 Facebook (Meta) Short Video Models, Specifications, and Application

9.3.4 Facebook (Meta) Short Video Revenue and Gross Margin, 2020-2025

9.3.5 Facebook (Meta) Recent Developments

9.4 Twitter

9.4.1 Twitter Company Information, Head Office, Market Area, and Industry Position

9.4.2 Twitter Company Profile and Main Business

9.4.3 Twitter Short Video Models, Specifications, and Application

9.4.4 Twitter Short Video Revenue and Gross Margin, 2020-2025

9.4.5 Twitter Recent Developments

9.5 Snap Inc

9.5.1 Snap Inc Company Information, Head Office, Market Area, and Industry Position

9.5.2 Snap Inc Company Profile and Main Business

9.5.3 Snap Inc Short Video Models, Specifications, and Application

9.5.4 Snap Inc Short Video Revenue and Gross Margin, 2020-2025

9.5.5 Snap Inc Recent Developments

9.6 Vimeo

9.6.1 Vimeo Company Information, Head Office, Market Area, and Industry Position

9.6.2 Vimeo Company Profile and Main Business

9.6.3 Vimeo Short Video Models, Specifications, and Application

9.6.4 Vimeo Short Video Revenue and Gross Margin, 2020-2025

9.6.5 Vimeo Recent Developments

9.7 Reddit

9.7.1 Reddit Company Information, Head Office, Market Area, and Industry Position

9.7.2 Reddit Company Profile and Main Business

9.7.3 Reddit Short Video Models, Specifications, and Application

9.7.4 Reddit Short Video Revenue and Gross Margin, 2020-2025

9.7.5 Reddit Recent Developments

9.8 Triller

9.8.1 Triller Company Information, Head Office, Market Area, and Industry Position

9.8.2 Triller Company Profile and Main Business

9.8.3 Triller Short Video Models, Specifications, and Application

9.8.4 Triller Short Video Revenue and Gross Margin, 2020-2025

9.8.5 Triller Recent Developments

9.9 Likee

9.9.1 Likee Company Information, Head Office, Market Area, and Industry Position

9.9.2 Likee Company Profile and Main Business

9.9.3 Likee Short Video Models, Specifications, and Application

9.9.4 Likee Short Video Revenue and Gross Margin, 2020-2025

9.9.5 Likee Recent Developments

9.10 Vmate

9.10.1 Vmate Company Information, Head Office, Market Area, and Industry Position

9.10.2 Vmate Company Profile and Main Business

9.10.3 Vmate Short Video Models, Specifications, and Application

9.10.4 Vmate Short Video Revenue and Gross Margin, 2020-2025

9.10.5 Vmate Recent Developments

9.11 LINE VOOM (LY Corporation)

9.11.1 LINE VOOM (LY Corporation) Company Information, Head Office, Market Area, and Industry Position

9.11.2 LINE VOOM (LY Corporation) Company Profile and Main Business

9.11.3 LINE VOOM (LY Corporation) Short Video Models, Specifications, and Application

9.11.4 LINE VOOM (LY Corporation) Short Video Revenue and Gross Margin, 2020-2025

9.11.5 LINE VOOM (LY Corporation) Recent Developments

9.12 Kwai (Express Hand Technology)

9.12.1 Kwai (Express Hand Technology) Company Information, Head Office, Market Area, and Industry Position

9.12.2 Kwai (Express Hand Technology) Company Profile and Main Business

9.12.3 Kwai (Express Hand Technology) Short Video Models, Specifications, and Application

9.12.4 Kwai (Express Hand Technology) Short Video Revenue and Gross Margin, 2020-2025

9.12.5 Kwai (Express Hand Technology) Recent Developments

9.13 Baidu

9.13.1 Baidu Company Information, Head Office, Market Area, and Industry Position

9.13.2 Baidu Company Profile and Main Business

9.13.3 Baidu Short Video Models, Specifications, and Application

9.13.4 Baidu Short Video Revenue and Gross Margin, 2020-2025

9.13.5 Baidu Recent Developments

9.14 Tencent Technology

9.14.1 Tencent Technology Company Information, Head Office, Market Area, and Industry Position

9.14.2 Tencent Technology Company Profile and Main Business

9.14.3 Tencent Technology Short Video Models, Specifications, and Application

9.14.4 Tencent Technology Short Video Revenue and Gross Margin, 2020-2025

9.14.5 Tencent Technology Recent Developments

9.15 Xuanyixia Technology

9.15.1 Xuanyixia Technology Company Information, Head Office, Market Area, and Industry Position

9.15.2 Xuanyixia Technology Company Profile and Main Business

9.15.3 Xuanyixia Technology Short Video Models, Specifications, and Application

9.15.4 Xuanyixia Technology Short Video Revenue and Gross Margin, 2020-2025

9.15.5 Xuanyixia Technology Recent Developments

9.16 Alibaba Group

9.16.1 Alibaba Group Company Information, Head Office, Market Area, and Industry Position

9.16.2 Alibaba Group Company Profile and Main Business

9.16.3 Alibaba Group Short Video Models, Specifications, and Application

9.16.4 Alibaba Group Short Video Revenue and Gross Margin, 2020-2025

9.16.5 Alibaba Group Recent Developments

9.17 Pearvideo

9.17.1 Pearvideo Company Information, Head Office, Market Area, and Industry Position

9.17.2 Pearvideo Company Profile and Main Business

9.17.3 Pearvideo Short Video Models, Specifications, and Application

9.17.4 Pearvideo Short Video Revenue and Gross Margin, 2020-2025

9.17.5 Pearvideo Recent Developments

9.18 Xiaohongshu (Xingin Information Technology)

9.18.1 Xiaohongshu (Xingin Information Technology) Company Information, Head Office, Market Area, and Industry Position

9.18.2 Xiaohongshu (Xingin Information Technology) Company Profile and Main Business

9.18.3 Xiaohongshu (Xingin Information Technology) Short Video Models, Specifications, and Application

9.18.4 Xiaohongshu (Xingin Information Technology) Short Video Revenue and Gross Margin, 2020-2025

9.18.5 Xiaohongshu (Xingin Information Technology) Recent Developments

9.19 Meitu Inc.

9.19.1 Meitu Inc. Company Information, Head Office, Market Area, and Industry Position

9.19.2 Meitu Inc. Company Profile and Main Business

9.19.3 Meitu Inc. Short Video Models, Specifications, and Application

9.19.4 Meitu Inc. Short Video Revenue and Gross Margin, 2020-2025

9.19.5 Meitu Inc. Recent Developments

10 Conclusion

11 Appendix

11.1 Research Methodology

11.2 Data Source

11.2.1 Secondary Sources

11.2.2 Primary Sources

11.3 Market Estimation Model

11.4 Disclaimer

Tables & Figures:
Show more
Research Methodology:
This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.
Short Video Market Size Estimation

To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.

Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.

Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.

We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.

Data Source

Secondary Sources

This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.

These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Journals, Websites, and Press Releases
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Ample Market Reports Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segmental value Mix
Qualitative Analysis
  • Influence Factors
  • Market Potential
  • Market Risks and Opportunities
  • Industry Trends
  • Geographical Features
  • Government Policies
  • Company Websites and Press Releases
  • Public and Paid Databases
  • Annual Reports
  • Industry Associations
  • Ample Market Reports Data Repository

Primary Sources

As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.

On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.

These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.

Key Data Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments(by Application, by Type)
  • Value by Type
  • Status and Forecast
  • Value by Application
  • Value by Regions, Status and Forecast (2025-2031)
  • Value Market Share by Type
  • Value Growth Rate by Type
  • Value by Application
  • Percentage and Growth Rate by Application
  • Value Growth Rate and Market Share by Regions
  • Market Size Status and Forecast (2025-2031)
Total Market
  • Overall Size, Status and Forecast
  • Market Size Status and Forecast (2025-2031)
Frequently asked questions(FAQ's):
Why is the Short Video Market trending toward high growth trajectories?
A dynamic process in the Short Video Market is initiated by new entrants, including competitors from unrelated industries, in addition to the established players like TikTok (ByteDance) YouTube Facebook (Meta) Twitter Snap Inc Vimeo Reddit Triller Likee Vmate LINE VOOM (LY Corporation) Kwai (Express Hand Technology) Baidu Tencent Technology Xuanyixia Technology Alibaba Group Pearvideo Xiaohongshu (Xingin Information Technology) Meitu Inc..
How competitive is the Short Video Market going to be?
The strategic moves of the Short Video Market players such as TikTok (ByteDance) YouTube Facebook (Meta) Twitter Snap Inc Vimeo Reddit Triller Likee Vmate LINE VOOM (LY Corporation) Kwai (Express Hand Technology) Baidu Tencent Technology Xuanyixia Technology Alibaba Group Pearvideo Xiaohongshu (Xingin Information Technology) Meitu Inc., and others clearly highlight consumer-centric strategies that use technology to improve customer experience.
Who are the significant end-users in the Short Video Market?
The key end-users in the Short Video Market are Life Short Video Technology Short Video International Short Video Social Short Video Other
What is the estimated size & growth rate of the Short Video Market?
In recent years, the Short Video Market has grown at an incredible rate. From 2025 to 2030, the market is expected to grow at a CAGR of yy%.
Where does the Short Video Industry stands in terms of scaling end-use implementations?
According to the Short Video Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.
Who should consider the Short Video Market study?
The Short Video Industry stakeholders, executives, and experts, as well as individuals who need to develop consumer-friendly strategies and use technology to stay ahead of the competition.