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By leveraging historical analysis and forecast projections, this study offers a holistic understanding of market developments, assisting stakeholders in making informed strategic decisions. Additionally, a SWOT analysis is incorporated to highlight strengths, weaknesses, opportunities, and threats within the sector.
The evolving U.S. tariff policy in 2025 is bringing considerable uncertainty into the global economic landscape. This report delves into the latest U.S. tariff measures and the corresponding policy responses across the world, assessing their impacts on Outdoor Advertising market competitiveness, regional economic interdependencies, and supply chain reconfigurations.
Outdoor Advertising Market Segmentation
Market segmentation in research is the process of breaking down a broad market into distinct consumer groups based on shared characteristics, such as demographics, geographic location, behavioral patterns, or lifestyle preferences. This approach enables businesses to refine their product offerings and marketing strategies to better address the unique needs of each segment. By tailoring their approach, companies can optimize resource allocation, enhance customer satisfaction, and drive sales growth, ultimately securing a competitive advantage. Effective segmentation helps businesses gain deeper insights into their audience, craft targeted strategies, and maximize overall market performance.
Outdoor Advertising Market by Type [Analysis by Value from 2020 to ]:
- Billboards
- Transit Advertising
- Street Furniture
- Digital Outdoor
- Wallscapes
Outdoor Advertising Market by Application [Analysis by Value from 2020 to ]:
- Retail
- Automotive
- Entertainment
- Real Estate
- Food & Beverage
Key Players in the Outdoor Advertising Market
Leading market players are focused on strengthening their presence by acquiring emerging companies. Established firms are heavily investing in research and development to introduce innovative products and expand their market reach. Additionally, some companies are engaging in mergers to leverage their combined strengths and deliver high-quality products. Based on these factors, the study includes the following key industry players.
- JCDecaux
- Clear Channel Outdoor
- Lamar Advertising
- Stroer
- Focus Media
- OUTFRONT Media
- Exterion Media
- Adams Outdoor
- Blue Outdoor
- Branded Cities
- Global Outdoor Media
- Van Wagner
- Intersection
- Roadside
- Primedia Outdoor
- APN Outdoor
- City Outdoor
- Captivate Network
- Zoom Media
- Fairway Outdoor
Outdoor Advertising Market Dynamics: Drivers & Restraints
The report meticulously examines the core growth factors and challenges influencing market expansion. Each variable is supported by qualitative and quantitative insights, with Harvey ball indicators representing their level of impact.
Outdoor Advertising Market Analysis & Industry Trends
A comprehensive overview of industry developments, regulatory updates, and structural market shifts is provided. The report also evaluates the impact of U.S. tariff policy on global demand fluctuations and recovery patterns.
Outdoor Advertising Market Size & Demand Forecast ()
Precise market sizing data and demand forecasts are included, covering year-on-year (YoY) growth rates and compound annual growth rate (CAGR) projections, enabling businesses to plan for future growth.
Outdoor Advertising Industry Supply Chain & Competitive Analysis
Using Porter’s Five Forces framework, the report assesses competitive intensity and profitability within the industry. A detailed supply chain analysis examines market participants, operational structures, and efficiency factors.
Outdoor Advertising Segmentation & Growth Forecasts
The study systematically breaks down the Global Outdoor Advertising Market into multiple segments, outlining current conditions and future growth trajectories. This helps identify emerging trends and lucrative opportunities.
Regional Market Insights
The report offers country-wise assessments of market drivers, regulatory frameworks, and growth prospects across key regions:
• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Russia)
• Asia-Pacific (China, India, Japan, South Korea, Australia)
• Rest of the World (Saudi Arabia, Brazil, Nigeria, South Africa)
Competitive Landscape & Key Player Profiles
Detailed evaluations of major companies include:
• Business overview & product offerings
• Financial performance & investment trends
• Recent mergers, acquisitions, and joint ventures (JVs)
• Strategic approaches adopted by market leaders
Executive Summary & Actionable Recommendations
A concise summary featuring charts, infographics, and forward-looking forecasts is provided. The report concludes with strategic recommendations to guide market stakeholders in decision-making.
Why Invest in This Outdoor Advertising Market Report?
✔️ Gain valuable insights into how COVID-19 has influenced the Outdoor Advertising market.
✔️ Discover market opportunities across key global regions.
✔️ Evaluate growth drivers & restraints and their long-term impact.
✔️ Access comprehensive market sizing & forecasting data.
✔️ Stay ahead of industry trends & competitive strategies.
✔️ Monitor M&A activities, partnerships, and joint ventures shaping the market.
For expert insights and customized segmentation, contact us to tailor the report to your specific business needs.
1 Market Overview
1.1 Product Overview and Scope of Outdoor Advertising
1.2 Global Outdoor Advertising Market Size and Forecast
1.3 China Outdoor Advertising Market Size and Forecast
1.4 China Market Percentage in Global
1.4.1 By Revenue, China Outdoor Advertising Share in Global Market, 2018-2029
1.4.2 Outdoor Advertising Market Size: China VS Global, 2018-2029
1.5 Outdoor Advertising Market Dynamics
1.5.1 Outdoor Advertising Market Drivers
1.5.2 Outdoor Advertising Market Restraints
1.5.3 Outdoor Advertising Industry Trends
1.5.4 Outdoor Advertising Industry Policy
2 Global Competitive Situation by Company
2.1 Global Outdoor Advertising Revenue by Company (2018-2023)
2.2 Global Outdoor Advertising Participants, Market Position (Tier 1, Tier 2 and Tier 3)
2.3 Global Outdoor Advertising Concentration Ratio
2.4 Global Outdoor Advertising Mergers & Acquisitions, Expansion Plans
2.5 Global Outdoor Advertising Manufacturers Product Type
3 China Competitive Situation by Company
3.1 China Outdoor Advertising Revenue by Company (2018-2023)
3.2 China Outdoor Advertising Outdoor Advertising Participants, Market Position (Tier 1, Tier 2 and Tier 3)
3.3 China Outdoor Advertising, Revenue Percentage of Local Players VS Foreign Manufacturers (2018-2023)
4 Industry Chain Analysis
4.1 Outdoor Advertising Industry Chain
4.2 Outdoor Advertising Upstream Analysis
4.3 Outdoor Advertising Midstream Analysis
4.4 Outdoor Advertising Downstream Analysis
5 Sights by Type
5.1 Outdoor Advertising Classification
5.1.1 Digital
5.1.2 Traditional
5.2 By Type, Global Outdoor Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
5.3 By Type, Global Outdoor Advertising Revenue, 2018-2029
6 Sights by Application
6.1 Outdoor Advertising Segment by Application
6.1.1 Large Enterprise
6.1.2 SME
6.2 By Application, Global Outdoor Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
6.3 By Application, Global Outdoor Advertising Revenue, 2018-2029
7 Sales Sights by Region
7.1 By Region, Global Outdoor Advertising Market Size, 2018 VS 2022 VS 2029
7.2 By Region, Global Outdoor Advertising Market Size, 2018-2029
7.3 North America
7.3.1 North America Outdoor Advertising Market Size & Forecasts, 2018-2029
7.3.2 By Country, North America Outdoor Advertising Market Size Market Share
7.4 Europe
7.4.1 Europe Outdoor Advertising Market Size & Forecasts, 2018-2029
7.4.2 By Country, Europe Outdoor Advertising Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Outdoor Advertising Market Size & Forecasts, 2018-2029
7.5.2 By Country/Region, Asia Pacific Outdoor Advertising Market Size Market Share
7.6 South America
7.6.1 South America Outdoor Advertising Market Size & Forecasts, 2018-2029
7.6.2 By Country, South America Outdoor Advertising Market Size Market Share
7.7 Middle East & Africa
8 Sights by Country Level
8.1 By Country, Global Outdoor Advertising Market Size & CAGR,2018 VS 2022 VS 2029
8.2 By Country, Global Outdoor Advertising Market Size, 2018-2029
8.3 U.S.
8.3.1 U.S. Outdoor Advertising Market Size, 2018-2029
8.3.2 By Company, U.S. Outdoor Advertising Revenue Market Share, 2018-2023
8.3.3 By Type, U.S. Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.3.4 By Application, U.S. Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.4 Europe
8.4.1 Europe Outdoor Advertising Market Size, 2018-2029
8.4.2 By Company, Europe Outdoor Advertising Revenue Market Share, 2018-2023
8.4.3 By Type, Europe Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.4.4 By Application, Europe Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.5 China
8.5.1 China Outdoor Advertising Market Size, 2018-2029
8.5.2 By Company, China Outdoor Advertising Revenue Market Share, 2018-2023
8.5.3 By Type, China Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.5.4 By Application, China Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.6 Japan
8.6.1 Japan Outdoor Advertising Market Size, 2018-2029
8.6.2 By Company, Japan Outdoor Advertising Revenue Market Share, 2018-2023
8.6.3 By Type, Japan Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.6.4 By Application, Japan Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.7 South Korea
8.7.1 South Korea Outdoor Advertising Market Size, 2018-2029
8.7.2 By Company, South Korea Outdoor Advertising Revenue Market Share, 2018-2023
8.7.3 By Type, South Korea Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.7.4 By Application, South Korea Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.8 Southeast Asia
8.8.1 Southeast Asia Outdoor Advertising Market Size, 2018-2029
8.8.2 By Company, Southeast Asia Outdoor Advertising Revenue Market Share, 2018-2023
8.8.3 By Type, Southeast Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.8.4 By Application, Southeast Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.9 India
8.9.1 India Outdoor Advertising Market Size, 2018-2029
8.9.2 By Company, India Outdoor Advertising Revenue Market Share, 2018-2023
8.9.3 By Type, India Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.9.4 By Application, India Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.10 Middle East & Asia
8.10.1 Middle East & Asia Outdoor Advertising Market Size, 2018-2029
8.10.2 By Company, Middle East & Asia Outdoor Advertising Revenue Market Share, 2018-2023
8.10.3 By Type, Middle East & Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
8.10.4 By Application, Middle East & Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
9 Global Manufacturers Profile
9.1 JCDecaux
9.1.1 JCDecaux Company Information, Head Office, Market Area and Industry Position
9.1.2 JCDecaux Company Profile and Main Business
9.1.3 JCDecaux Outdoor Advertising Models, Specifications and Application
9.1.4 JCDecaux Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.1.5 JCDecaux Recent Developments
9.2 Focus Media
9.2.1 Focus Media Company Information, Head Office, Market Area and Industry Position
9.2.2 Focus Media Company Profile and Main Business
9.2.3 Focus Media Outdoor Advertising Models, Specifications and Application
9.2.4 Focus Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.2.5 Focus Media Recent Developments
9.3 oOh!media Limited
9.3.1 oOh!media Limited Company Information, Head Office, Market Area and Industry Position
9.3.2 oOh!media Limited Company Profile and Main Business
9.3.3 oOh!media Limited Outdoor Advertising Models, Specifications and Application
9.3.4 oOh!media Limited Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.3.5 oOh!media Limited Recent Developments
9.4 Asiaray Media Group Limited
9.4.1 Asiaray Media Group Limited Company Information, Head Office, Market Area and Industry Position
9.4.2 Asiaray Media Group Limited Company Profile and Main Business
9.4.3 Asiaray Media Group Limited Outdoor Advertising Models, Specifications and Application
9.4.4 Asiaray Media Group Limited Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.4.5 Asiaray Media Group Limited Recent Developments
9.5 Moove Media Pte Ltd
9.5.1 Moove Media Pte Ltd Company Information, Head Office, Market Area and Industry Position
9.5.2 Moove Media Pte Ltd Company Profile and Main Business
9.5.3 Moove Media Pte Ltd Outdoor Advertising Models, Specifications and Application
9.5.4 Moove Media Pte Ltd Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.5.5 Moove Media Pte Ltd Recent Developments
9.6 Mediacorp Pte Ltd.
9.6.1 Mediacorp Pte Ltd. Company Information, Head Office, Market Area and Industry Position
9.6.2 Mediacorp Pte Ltd. Company Profile and Main Business
9.6.3 Mediacorp Pte Ltd. Outdoor Advertising Models, Specifications and Application
9.6.4 Mediacorp Pte Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.6.5 Mediacorp Pte Ltd. Recent Developments
9.7 Dentsu Inc.
9.7.1 Dentsu Inc. Company Information, Head Office, Market Area and Industry Position
9.7.2 Dentsu Inc. Company Profile and Main Business
9.7.3 Dentsu Inc. Outdoor Advertising Models, Specifications and Application
9.7.4 Dentsu Inc. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.7.5 Dentsu Inc. Recent Developments
9.8 Beijing Bashi Media
9.8.1 Beijing Bashi Media Company Information, Head Office, Market Area and Industry Position
9.8.2 Beijing Bashi Media Company Profile and Main Business
9.8.3 Beijing Bashi Media Outdoor Advertising Models, Specifications and Application
9.8.4 Beijing Bashi Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.8.5 Beijing Bashi Media Recent Developments
9.9 Quotient Technology
9.9.1 Quotient Technology Company Information, Head Office, Market Area and Industry Position
9.9.2 Quotient Technology Company Profile and Main Business
9.9.3 Quotient Technology Outdoor Advertising Models, Specifications and Application
9.9.4 Quotient Technology Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.9.5 Quotient Technology Recent Developments
9.10 Ströer
9.10.1 Ströer Company Information, Head Office, Market Area and Industry Position
9.10.2 Ströer Company Profile and Main Business
9.10.3 Ströer Outdoor Advertising Models, Specifications and Application
9.10.4 Ströer Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.10.5 Ströer Recent Developments
9.11 OUTFRONT Media (CBS)
9.11.1 OUTFRONT Media (CBS) Company Information, Head Office, Market Area and Industry Position
9.11.2 OUTFRONT Media (CBS) Company Profile and Main Business
9.11.3 OUTFRONT Media (CBS) Outdoor Advertising Models, Specifications and Application
9.11.4 OUTFRONT Media (CBS) Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.11.5 OUTFRONT Media (CBS) Recent Developments
9.12 Lamar Advertising Company
9.12.1 Lamar Advertising Company Company Information, Head Office, Market Area and Industry Position
9.12.2 Lamar Advertising Company Company Profile and Main Business
9.12.3 Lamar Advertising Company Outdoor Advertising Models, Specifications and Application
9.12.4 Lamar Advertising Company Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.12.5 Lamar Advertising Company Recent Developments
9.13 Clear Channel Outdoor Holdings, Inc.
9.13.1 Clear Channel Outdoor Holdings, Inc. Company Information, Head Office, Market Area and Industry Position
9.13.2 Clear Channel Outdoor Holdings, Inc. Company Profile and Main Business
9.13.3 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Models, Specifications and Application
9.13.4 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.13.5 Clear Channel Outdoor Holdings, Inc. Recent Developments
9.14 Kesion
9.14.1 Kesion Company Information, Head Office, Market Area and Industry Position
9.14.2 Kesion Company Profile and Main Business
9.14.3 Kesion Outdoor Advertising Models, Specifications and Application
9.14.4 Kesion Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.14.5 Kesion Recent Developments
9.15 IPG
9.15.1 IPG Company Information, Head Office, Market Area and Industry Position
9.15.2 IPG Company Profile and Main Business
9.15.3 IPG Outdoor Advertising Models, Specifications and Application
9.15.4 IPG Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.15.5 IPG Recent Developments
9.16 QBF
9.16.1 QBF Company Information, Head Office, Market Area and Industry Position
9.16.2 QBF Company Profile and Main Business
9.16.3 QBF Outdoor Advertising Models, Specifications and Application
9.16.4 QBF Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.16.5 QBF Recent Developments
9.17 SiMei Media
9.17.1 SiMei Media Company Information, Head Office, Market Area and Industry Position
9.17.2 SiMei Media Company Profile and Main Business
9.17.3 SiMei Media Outdoor Advertising Models, Specifications and Application
9.17.4 SiMei Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.17.5 SiMei Media Recent Developments
9.18 Guangdong Guangzhou Daily Media Co., Ltd.
9.18.1 Guangdong Guangzhou Daily Media Co., Ltd. Company Information, Head Office, Market Area and Industry Position
9.18.2 Guangdong Guangzhou Daily Media Co., Ltd. Company Profile and Main Business
9.18.3 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Models, Specifications and Application
9.18.4 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.18.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
9.19 Publicis Groupe
9.19.1 Publicis Groupe Company Information, Head Office, Market Area and Industry Position
9.19.2 Publicis Groupe Company Profile and Main Business
9.19.3 Publicis Groupe Outdoor Advertising Models, Specifications and Application
9.19.4 Publicis Groupe Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.19.5 Publicis Groupe Recent Developments
9.20 Havas SA
9.20.1 Havas SA Company Information, Head Office, Market Area and Industry Position
9.20.2 Havas SA Company Profile and Main Business
9.20.3 Havas SA Outdoor Advertising Models, Specifications and Application
9.20.4 Havas SA Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.20.5 Havas SA Recent Developments
9.21 Chengdu B-ray Media Co., Ltd.
9.21.1 Chengdu B-ray Media Co., Ltd. Company Information, Head Office, Market Area and Industry Position
9.21.2 Chengdu B-ray Media Co., Ltd. Company Profile and Main Business
9.21.3 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Models, Specifications and Application
9.21.4 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.21.5 Chengdu B-ray Media Co., Ltd. Recent Developments
10 Conclusion
11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer
Tables & Figures:
Table 1. Outdoor Advertising Market Size & CAGR: China VS Global, (US$ Million), 2018-2029
Table 2. Outdoor Advertising Market Restraints
Table 3. Outdoor Advertising Market Trends
Table 4. Outdoor Advertising Industry Policy
Table 5. Global Outdoor Advertising Revenue by Company (2018-2023) & (US$ million)
Table 6. Global Outdoor Advertising Revenue Market Share by Company (2018-2023)
Table 7. Global Outdoor Advertising Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 8. Global Outdoor Advertising Mergers & Acquisitions, Expansion Plans
Table 9. Global Outdoor Advertising Manufacturers Product Type
Table 10. China Outdoor Advertising Revenue by Company (2018-2023) & (US$ million)
Table 11. China Outdoor Advertising Revenue Market Share by Company (2018-2023)
Table 12. Global Key Players of Outdoor Advertising Upstream (Raw Materials)
Table 13. Global Outdoor Advertising Typical Customers
Table 14. Outdoor Advertising Typical Distributors
Table 15. By Type, Global Outdoor Advertising Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 16. By Application, Global Outdoor Advertising Revenue & CAGR, 2018 VS 2022 VS 2029, US$ Million
Table 17. By Region, Global Outdoor Advertising Market Size, 2018 VS 2022 VS 2029, US$ Million
Table 18. By Region, Global Outdoor Advertising Revenue, 2018-2029, US$ Million
Table 19. By Country, Global Outdoor Advertising Revenue & CAGR,2018 VS 2022 VS 2029, US$ Million
Table 20. By Country, Global Outdoor Advertising Revenue, 2018-2029, US$ Million
Table 21. By Country, Global Outdoor Advertising Revenue Market Share, 2018-2029
Table 22. JCDecaux Company Information, Head Office, Market Area and Industry Position
Table 23. JCDecaux Company Profile and Main Business
Table 24. JCDecaux Outdoor Advertising Models, Specifications and Application
Table 25. JCDecaux Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 26. JCDecaux Recent Developments
Table 27. Focus Media Company Information, Head Office, Market Area and Industry Position
Table 28. Focus Media Company Profile and Main Business
Table 29. Focus Media Outdoor Advertising Models, Specifications and Application
Table 30. Focus Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 31. Focus Media Recent Developments
Table 32. oOh!media Limited Company Information, Head Office, Market Area and Industry Position
Table 33. oOh!media Limited Company Profile and Main Business
Table 34. oOh!media Limited Outdoor Advertising Models, Specifications and Application
Table 35. oOh!media Limited Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 36. oOh!media Limited Recent Developments
Table 37. Asiaray Media Group Limited Company Information, Head Office, Market Area and Industry Position
Table 38. Asiaray Media Group Limited Company Profile and Main Business
Table 39. Asiaray Media Group Limited Outdoor Advertising Models, Specifications and Application
Table 40. Asiaray Media Group Limited Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 41. Asiaray Media Group Limited Recent Developments
Table 42. Moove Media Pte Ltd Company Information, Head Office, Market Area and Industry Position
Table 43. Moove Media Pte Ltd Company Profile and Main Business
Table 44. Moove Media Pte Ltd Outdoor Advertising Models, Specifications and Application
Table 45. Moove Media Pte Ltd Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 46. Moove Media Pte Ltd Recent Developments
Table 47. Mediacorp Pte Ltd. Company Information, Head Office, Market Area and Industry Position
Table 48. Mediacorp Pte Ltd. Company Profile and Main Business
Table 49. Mediacorp Pte Ltd. Outdoor Advertising Models, Specifications and Application
Table 50. Mediacorp Pte Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 51. Mediacorp Pte Ltd. Recent Developments
Table 52. Dentsu Inc. Company Information, Head Office, Market Area and Industry Position
Table 53. Dentsu Inc. Company Profile and Main Business
Table 54. Dentsu Inc. Outdoor Advertising Models, Specifications and Application
Table 55. Dentsu Inc. Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 56. Dentsu Inc. Recent Developments
Table 57. Beijing Bashi Media Company Information, Head Office, Market Area and Industry Position
Table 58. Beijing Bashi Media Company Profile and Main Business
Table 59. Beijing Bashi Media Outdoor Advertising Models, Specifications and Application
Table 60. Beijing Bashi Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 61. Beijing Bashi Media Recent Developments
Table 62. Quotient Technology Company Information, Head Office, Market Area and Industry Position
Table 63. Quotient Technology Company Profile and Main Business
Table 64. Quotient Technology Outdoor Advertising Models, Specifications and Application
Table 65. Quotient Technology Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 66. Quotient Technology Recent Developments
Table 67. Ströer Company Information, Head Office, Market Area and Industry Position
Table 68. Ströer Company Profile and Main Business
Table 69. Ströer Outdoor Advertising Models, Specifications and Application
Table 70. Ströer Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 71. Ströer Recent Developments
Table 72. OUTFRONT Media (CBS) Company Information, Head Office, Market Area and Industry Position
Table 73. OUTFRONT Media (CBS) Company Profile and Main Business
Table 74. OUTFRONT Media (CBS) Outdoor Advertising Models, Specifications and Application
Table 75. OUTFRONT Media (CBS) Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 76. OUTFRONT Media (CBS) Recent Developments
Table 77. Lamar Advertising Company Company Information, Head Office, Market Area and Industry Position
Table 78. Lamar Advertising Company Company Profile and Main Business
Table 79. Lamar Advertising Company Outdoor Advertising Models, Specifications and Application
Table 80. Lamar Advertising Company Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 81. Lamar Advertising Company Recent Developments
Table 82. Clear Channel Outdoor Holdings, Inc. Company Information, Head Office, Market Area and Industry Position
Table 83. Clear Channel Outdoor Holdings, Inc. Company Profile and Main Business
Table 84. Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Models, Specifications and Application
Table 85. Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 86. Clear Channel Outdoor Holdings, Inc. Recent Developments
Table 87. Kesion Company Information, Head Office, Market Area and Industry Position
Table 88. Kesion Company Profile and Main Business
Table 89. Kesion Outdoor Advertising Models, Specifications and Application
Table 90. Kesion Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 91. Kesion Recent Developments
Table 92. IPG Company Information, Head Office, Market Area and Industry Position
Table 93. IPG Company Profile and Main Business
Table 94. IPG Outdoor Advertising Models, Specifications and Application
Table 95. IPG Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 96. IPG Recent Developments
Table 97. QBF Company Information, Head Office, Market Area and Industry Position
Table 98. QBF Company Profile and Main Business
Table 99. QBF Outdoor Advertising Models, Specifications and Application
Table 100. QBF Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 101. QBF Recent Developments
Table 102. SiMei Media Company Information, Head Office, Market Area and Industry Position
Table 103. SiMei Media Company Profile and Main Business
Table 104. SiMei Media Outdoor Advertising Models, Specifications and Application
Table 105. SiMei Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 106. SiMei Media Recent Developments
Table 107. Guangdong Guangzhou Daily Media Co., Ltd. Company Information, Head Office, Market Area and Industry Position
Table 108. Guangdong Guangzhou Daily Media Co., Ltd. Company Profile and Main Business
Table 109. Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Models, Specifications and Application
Table 110. Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 111. Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
Table 112. Publicis Groupe Company Information, Head Office, Market Area and Industry Position
Table 113. Publicis Groupe Company Profile and Main Business
Table 114. Publicis Groupe Outdoor Advertising Models, Specifications and Application
Table 115. Publicis Groupe Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 116. Publicis Groupe Recent Developments
Table 117. Havas SA Company Information, Head Office, Market Area and Industry Position
Table 118. Havas SA Company Profile and Main Business
Table 119. Havas SA Outdoor Advertising Models, Specifications and Application
Table 120. Havas SA Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 121. Havas SA Recent Developments
Table 122. Chengdu B-ray Media Co., Ltd. Company Information, Head Office, Market Area and Industry Position
Table 123. Chengdu B-ray Media Co., Ltd. Company Profile and Main Business
Table 124. Chengdu B-ray Media Co., Ltd. Outdoor Advertising Models, Specifications and Application
Table 125. Chengdu B-ray Media Co., Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
Table 126. Chengdu B-ray Media Co., Ltd. Recent Developments
List of Figure
Figure 1. Outdoor Advertising Picture
Figure 2. Global Outdoor Advertising Industry Market Size and Forecast (US$ million) & (2018-2029)
Figure 3. China Outdoor Advertising Revenue and Forecast (US$ million) & (2018-2029)
Figure 4. 2018-2029 China Outdoor Advertising Market Share of Global
Figure 5. Global Outdoor Advertising Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 6. Global Outdoor Advertising Market Share by Company, (Tier 1, Tier 2 and Tier 3), 2018-2023
Figure 7. China Outdoor Advertising Key Participants, Market Share, 2021 VS 2022 VS 2023
Figure 8. China Outdoor Advertising Revenue, Domestic VS Import Products, Proportion of China Local Players and Foreign Players, 2018-2023
Figure 9. Outdoor Advertising Industry Chain
Figure 10. Digital
Figure 11. Traditional
Figure 12. By Type, Global Outdoor Advertising Revenue, 2018-2029, US$ Million
Figure 13. By Type, Global Outdoor Advertising Revenue Market Share, 2018-2029
Figure 14. Large Enterprise
Figure 15. SME
Figure 16. By Application, Global Outdoor Advertising Revenue, 2018-2029, US$ Million
Figure 17. By Application, Global Outdoor Advertising Revenue Market Share, 2018-2029
Figure 18. By Region, Global Outdoor Advertising Revenue Market Share, 2018-2029
Figure 19. North America Outdoor Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 20. By Country, North America Outdoor Advertising Revenue Market Share, 2018-2023
Figure 21. Europe Outdoor Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 22. By Country, Europe Outdoor Advertising Revenue Market Share, 2018-2023
Figure 23. Asia Pacific Outdoor Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 24. By Country/Region, Asia Pacific Outdoor Advertising Revenue Market Share, 2018-2023
Figure 25. South America Outdoor Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 26. By Country, South America Outdoor Advertising Revenue Market Share, 2018-2023
Figure 27. Middle East & Africa Outdoor Advertising Revenue & Forecasts, 2018-2029, US$ Million
Figure 28. U.S. Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 29. By Company, U.S. Outdoor Advertising Market Share, 2018-2023
Figure 30. By Type, U.S. Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 31. By Application, U.S. Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 32. Europe Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 33. By Company, Europe Outdoor Advertising Market Share, 2018-2023
Figure 34. By Type, Europe Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 35. By Application, Europe Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 36. China Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 37. By Company, China Outdoor Advertising Market Share, 2018-2023
Figure 38. By Type, China Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 39. By Application, China Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 40. Japan Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 41. By Company, Japan Outdoor Advertising Market Share, 2018-2023
Figure 42. By Type, Japan Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 43. By Application, Japan Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 44. South Korea Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 45. By Company, South Korea Outdoor Advertising Market Share, 2018-2023
Figure 46. By Type, South Korea Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 47. By Application, South Korea Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 48. Southeast Asia Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 49. By Company, Southeast Asia Outdoor Advertising Market Share, 2018-2023
Figure 50. By Type, Southeast Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 51. By Application, Southeast Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 52. India Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 53. By Company, India Outdoor Advertising Market Share, 2018-2023
Figure 54. By Type, India Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 55. By Application, India Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 56. Middle East & Asia Outdoor Advertising Revenue, 2018-2029, (US$ Million)
Figure 57. By Company, Middle East & Asia Outdoor Advertising Market Share, 2018-2023
Figure 58. By Type, Middle East & Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 59. By Application, Middle East & Asia Outdoor Advertising Revenue Market Share, 2022 VS 2029
Figure 60. Research Methodology
Figure 61. Breakdown of Primary Interviews
Figure 62. Bottom-up Approaches
Figure 63. Top-down Approaches
Research Methodology:
Outdoor Advertising Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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