Online Grocery Market in India (2018-2023) Overview, Share, Scope, Revenue, Trends, Drivers, Challenges, and Competitive Landscape (Amazon India Pvt. Ltd., Godrej Nature’s Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd., ZN Retail Pvt. Ltd.)

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  • The online grocery market in India, which is a segment of the e-services industry, operates with the help of grocers either in the form of a supermarket, e-commerce platform, or a brick-and-mortar grocery store that provides its customers with the facility of ordering grocery online. The service providers operate in any of the following four models: home delivery, click and collect, third party or personal shopping, and direct to consumer.

    Market insights:

    In India, the online grocery market is at a nascent stage. Currently, only ~0.15% (~ 2 Mn out of ~1.35 Bn) Indians make purchases through online channels, mainly due to abundant presence of physical grocery stores across the country. However, the market is anticipated to expand at a high compound annual growth rate (CAGR) of ~68.66% during the 2018-2023 period, to reach a value of INR 1,034.13 Bn by 2023, from its 2018 value of INR 62.01 Bn. Such remarkable growth of the Indian online grocery market is accounted to growing customer acceptance, increasing internet and smartphone penetration, new market entries, and increasing focus of online marketplaces like Amazon and Flipkart in the grocery segment.

    Key growth drivers of the market:

    o Acceptance of online grocery platforms in India has increased in recent years, owing to the rising awareness about the convenience of the process, digital literacy, and internet penetration across the country. Also, investors have shown the tendency to spend large amounts on customer retention, because grocery is an essential commodity for households. Therefore, customer acceptance, and high investment on customer retention is expected to lead to further growth of the online grocery market in India.

    o The central government of India has designed and developed smart cities with a state-of-the-art infrastructure for setting up different models of e-commerce and online transactions. Owing to these reasons, the online grocery retail market is witnessing a growth rate of ~25-30% in the Indian metropolitans, and other emerging smart cities.

    Key deterrents to the growth of the market:

    o Most of the customers in India often show a tendency of switching between different online grocers, with special inclination towards those who provide more discounts, charge less for delivery, and generate a higher value of coupon offers. As a result, the online grocery market players face difficulty in developing a loyal customer base in India, which in turn hampers their business.

    o The Indian grocery market is dominated by ~12 Mn local physical grocery stores. Most of the Indian families still prefer purchasing grocery from the ‘kirana’ stores, because of lack of trust, thus hindering generation of revenue for online grocers.

    Companies covered:

    o Amazon India Pvt. Ltd.

    o Godrej Nature’s Basket Ltd.

    o Grofers India Pvt. Ltd.

    o Paytm E-Commerce Pvt. Ltd. (Paytm Mall)

    o Reliance Retail Ltd. (

    o Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)

    o UrDoorstep eRetail Pvt. Ltd.

    o ZN Retail Pvt. Ltd.

    Customizations available

    With the given market data, we offer customizations according to specific needs.


  • With tables and figures helping analyze worldwide Online Grocery market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Online grocery market - definition
    3.2. Retail grocery market - classification
    3.3. Online grocery market - logistics value chain
    3.4. Online grocery market business models - overview
    o Home delivery model
    o Click and collect model
    o Third party or personal shopping model
    o Direct to customer model
    Chapter 4: Online grocery market in Asia
    4.1. Market overview
    4.2. Major online grocery markets – based on market share (2017 and 2022e)
    o China
    o Japan
    o South Korea
    o India
    o Indonesia
    o Taiwan
    o Singapore
    4.3. Major online grocery markets – based on sales (2022e)
    o China
    o Japan
    o South Korea
    o India
    o Indonesia
    o Taiwan
    o Singapore
    Chapter 5: Online grocery market in India
    5.1. Market overview
    5.2. Market size and growth forecast – value-wise (2016-2023e)
    5.3. Fund raised by top five market players (2016)
    o BigBasket
    o Groffers
    o LocalBanya
    o PepperTap
    o ZopNow
    Chapter 6: Online grocery market in India – customer behavior
    6.1. Customer behavior (conceptual framework) - overview
    6.2. Customer average spend per transaction (2017)
    o Pan India split
    o Major cities split
    6.3. Product categories purchased online (2017)
    o Purchased from the overall online market
    o Purchased from major players
    6.4. Customers’ purchase mode preference - app vs web (2017)
    o Pan India split
    o Major cities split
    6.5. Customers’ payment mode preference - cash on delivery vs prepaid (2017)
    o Pan India split
    o Player-wise split
    Chapter 7: Key growth drivers of the market
    Chapter 8: Key deterrents to the growth of the market
    Chapter 9: Key trends of the market
    Chapter 10: Competitive landscape
    10.1. Amazon India Pvt. Ltd.
    o Corporate information
    o Business description
    o Products and services
    o Key people
    *Note: Similar information areas will be covered for the remaining competitors
    10.2. Godrej Nature’s Basket Ltd.
    10.3. Grofers India Pvt. Ltd.
    10.4. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
    10.5. Reliance Retail Ltd. (
    10.6. Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
    10.7. UrDoorstep eRetail Pvt. Ltd.
    10.8. ZN Retail Pvt. Ltd.
    Chapter 11: Recent developments

    1. Research methodology

    2. About Research On Global Markets


  • The Online Grocery Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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