Online Advertising Market in India (2018-2023 ) Overview, Share, Scope, Revenue, Trends, Drivers, Challenges, Growth Forecast and Segmentation based on Industry-wise Advertising Spends (E-commerce, FMCG, Automotive, Retail, Media and Entertainment, Telecom, Consumer Durables, BFSI, Others)

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  • Market insights:

    The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are – social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected to expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.

    Industry-wise digital advertising segment insights:

    Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.

    Key growth drivers of the market:

    o Government initiatives like ‘Digital India’, has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.

    o In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.

    Key deterrents to the growth of the market:

    o Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.

    o In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.

    Companies covered:

    o Adglobal360 India Private Limited

    o DDB Mudra Private Limited

    o Grey Worldwide (India) Private Limited

    o Interactive Avenues Marketing Solutions Private Limited

    o Komli Media India Private Limited

    o Madison Communications Private limited

    o McCann Erickson India Private Limited

    o Ozone Media Solutions Private Limited

    o Pinstorm Technologies Private Limited

    o SVG Media Private Limited

    Customizations available

    With the given market data, we offer customizations according to specific needs.


  • With tables and figures helping analyze worldwide Online Advertising market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. India online advertising market - definition
    3.2. India advertising market - classification
    Chapter 4: Online advertising market in India
    4.1. Market overview
    4.2. Market size and growth forecast - value-wise (2017-2023e)
    4.3. Porter’s five forces analysis
    Chapter 5: Online advertising market in India segmentation
    5.1. Type-wise segmentation (percentage split) [2017]
    o Social media
    o Search
    o Display
    o Video
    o Classified
    5.2. Industry-wise digital advertising spends (percentage split) [2017]
    o E-commerce
    o FMCG
    o Telecom
    o BFSI
    o Consumer durables
    o Automotive
    o Others
    5.3. Media-wise digital advertising spends across industry verticals (2017)
    o Display
    o Video
    o Search
    o Classified
    o Social media
    5.4. Transition to digital from traditional advertising methods – year-wise (2016, 2017 and 2020e)
    Chapter 6: Key growth drivers of the market
    Chapter 7: Key deterrents to the growth of the market
    Chapter 8: Competitive landscape
    8.1. Adglobal360 India Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    *Note: Similar information areas will be covered for the remaining competitors
    8.2. DDB Mudra Private Limited
    8.3. Grey Worldwide (India) Private Limited
    8.4. Interactive Avenues Marketing Solutions Private Limited
    8.5. Komli Media India Private Limited
    8.6. Madison Communications Private limited
    8.7. McCann Erickson India Private Limited
    8.8. Ozone Media Solutions Private Limited
    8.9. Pinstorm Technologies Private Limited
    8.10. SVG Media Private Limited
    Chapter 9: Recent developments

    1. Research methodology

    2. About Research On Global Markets


  • The Online Advertising Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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