Nutritional Supplements Market in India 2017 with data on Nutraceutical Market, Region-Wise Split and Protein Supplements Consumption Split

  • Report Code : NET978702
  • Published On: Nov, 2019
  • Category : Food & Beverages
  • Pages : 71

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  • India nutraceuticals market overview:

    The nutraceutical and dietary supplements market in India is still at a nascent stage. Nutraceuticals are products that improve health conditions and have medicinal benefits that aid in the prevention and treatment of diseases. The nutraceuticals market in India was valued at INR 260 Bn in 2017 and is expected to reach a value of INR 808 Bn by 2023, expanding at a CAGR of ~17%.

    Nutraceuticals market segmentation:

    The nutraceuticals market is segmented into the following types:

    Functional food

    Functional beverages

    Dietary supplements

    Dietary supplements dominate the market with a 65% share and functional food and beverages account for 35% of the overall nutraceuticals market. India currently accounts for ~2% of the global nutraceuticals market.

    In India, the urban penetration level of nutraceuticals is around 22.15% and rural penetration is around 6.32%. Urban penetration is more since demand for protein supplements is increasing among the urban youth because of enthusiasm regarding maintaining fitness and building a strong physique. Increase in purchasing power and rising disposable income have prompted Indians to be more conscious about their health and adopt diets that ensure adequate consumption of nutritional supplements.

    Indian dietary supplements market overview:

    Dietary supplements are products consumed in the form of powder, capsules or liquid, in order to make up for the deficiency caused due to the lack of a balanced diet. Based on product type, the dietary supplements market is segmented into:

    Vitamin

    Herbal

    Probiotic

    Omega-3

    Protein Supplements

    The dietary supplements market in India is expected to grow CAGR of ~20% from 2015 to 2023.

    Dietary supplements market segmentation:

    Product-wise:

    Vitamins and minerals occupies a larger share of the pie in the Indian dietary supplements market - 40% - followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market. Vitamin and mineral supplements includes micronutrients which help the body function properly and improve mental health. The vitamin and mineral supplements market comprises around 100 market players. The urban population in India that resides in metro cities predominantly consumes protein supplements.

    Cardiac, anti-diabetic, dermatology, vaccines, vitamins, minerals and nutrients are the fastest growing segments in the dietary supplements market.

    Player-wise:

    Vitamin supplements dominate the dietary supplements market in India. Amway India Enterprises Limited is the market leader in the vitamins and dietary supplements segment, with ~33.8% market share, followed by Pfizer Limited, Merk, Bayer, and Abbott. The probiotic drugs and dietary supplements segment is dominated by Dr. Reddy’s Laboratories, Tablets India, and USV India.

    Key growth drivers of the market:

    Rapid digitization and increase in social media usage have increased awareness regarding nutrition care and improved access to vital information. Changing lifestyles is increasing the incidence of several diseases such as diabetes, blood pressure, obesity and cardio-vascular problems, among others. In urban areas, higher income groups are the main consumers of dietary supplements and this will grow at a considerable rate. Moreover, rising health consciousness, rapid growth of the e-commerce market and rising per capita income are driving the growth of the dietary supplements market in India.

    Key challenges of the market:

    The lack of clear regulatory framework has been a major challenge to the growth of the dietary supplements market in India. Around 60% of the dietary supplements sold across India are fake, counterfeit, unregistered and unapproved, in addition to being extremely difficult to identify. In India, protein supplements are priced high, making it quite expensive for consumption on a regular basis by the lower middle class and rural population of the country.

    Key trends in the market:

    Dietary supplements manufacturers are providing an increasing amount of information to customers to make them aware about their products. Market players are currently undertaking a number of measures to win customer trust and improve overall quality standards in the industry. Consumers prefer dosages in the form of capsules since they are easier to swallow and offer more formulation flexibility. Liquid encapsulation is one of the emerging technologies and it provides superior safeguarding of the ingredients through moisture protection.

    Competitive landscape:

    Some of the major players operating in the market include:

    Abbott India Ltd.

    Amway India Enterprises Pvt. Ltd.

    Cadila Healthcare Ltd.

    Dabur India Ltd.

    GlaxoSmithKline Consumer Healthcare Ltd.

    Herbalife International India Pvt. Ltd.

    The Himalaya Drug Company

    Merck Ltd.

    Patanjali Ayurved Ltd.

    Sun Pharmaceutical Industries Ltd.

    Notable Development:

    In March 2018, Amway Enterprises India Ltd. launched Nutrilite in the herbal segment. The Nutrilite Traditional Herbs range includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki, and Haritaki.

     

  • With tables and figures helping analyze worldwide Nutritional Supplements market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Introduction
    Slide 1: Nutraceuticals – Market Definition and Structure
    Slide 2: Dietary Supplements – Market Definition and Structure
    Market Overview
    Slide 3: Global Nutraceutical Market – Market Overview, Size and Growth (2015 – 2020e) and Region-Wise Split
    Slide 4: Nutraceutical Market in India – Market Overview, Size and Growth (2015 – 2020e) and Market Segmentation
    Slide 5: Dietary Supplements Market in India – Market Overview, Size and Growth (2015 – 2020e) and Protein Supplements Market in India – Market Overview, Size and Growth (2015 – 2020e)
    Trade Analysis
    Slide 6: Export of Protein Concentrates and Textured Protein Substances – Size (Value-Wise: FY 2013 – FY 2016); and Volume-Wise: FY 2013 – FY 2016)
    Slide 7: Export of Protein Concentrates and Textured Protein Substances – Country-Wise Segmentation (Value-Wise: FY 2015 and FY 2016; and Volume-Wise: FY 2015 and FY 2016)
    Slide 8: Import of Protein Concentrates and Textured Protein Substances – Size (Value-Wise: FY 2013 – FY 2016); and Volume-Wise: FY 2013 – FY 2016)
    Slide 9: Import of Protein Concentrates and Textured Protein Substances – Country-Wise Segmentation (Value-Wise: FY 2015 and FY 2016; and Volume-Wise: FY 2015 and FY 2016)
    Slide 10: Export of Whey, Whether or Not Concentrated or Containing Added Sugar or Other Sweetening Matter; Products Consisting of Natural Milk Constituents, Whether or Not Containing Added Sugar or Other Sweetening Matter – Size (Value-Wise: FY 2013 – FY 2016); and Volume-Wise: FY 2013 – FY 2016)
    Slide 11: Export of Whey, Whether or Not Concentrated or Containing Added Sugar or Other Sweetening Matter; Products Consisting of Natural Milk Constituents, Whether or Not Containing Added Sugar or Other Sweetening Matter – Country-Wise Segmentation (Value-Wise: FY 2015 and FY 2016; and Volume-Wise: FY 2015 and FY 2016)
    Slide 12: Import of Whey, Whether or Not Concentrated or Containing Added Sugar or Other Sweetening Matter; Products Consisting of Natural Milk Constituents, Whether or Not Containing Added Sugar or Other Sweetening Matter – Size (Value-Wise: FY 2013 – FY 2016); and Volume-Wise: FY 2013 – FY 2016)
    Slide 13: Import of Whey, Whether or Not Concentrated or Containing Added Sugar or Other Sweetening Matter; Products Consisting of Natural Milk Constituents, Whether or Not Containing Added Sugar or Other Sweetening Matter – Country-Wise Segmentation (Value-Wise: FY 2015 and FY 2016; and Volume-Wise: FY 2015 and FY 2016)
    Drivers and Challenges
    Slide 14: Drivers and Challenges – Summary
    Slide 15-18: Market Drivers
    Slide 19-20: Market Challenges
    Key Trends
    Slide 21: Major Trends in the Market
    Competitive Landscape
    Slide 22-53: Profiles of Major Players
    Consumer Insights
    Slide 54-60: Key Consumer Insights
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  • The Nutritional Supplements Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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