Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] – Trends & Forecast: 2015–2020

  • Report Code : INF497383
  • Published On: Apr, 2021
  • Category : IT & Telecom
  • Pages : 69

Get in-depth COVID-19 impact and recovery analysis on the Mobile Value Added Services Market

Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.


  • With tables and figures helping analyze worldwide Mobile Value Added Services (MVAS) market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    1 Industry Overview

    1.1 Industry Trends

    1.2 Pest Analysis

    2 Report Outline

    2.1 Report Scope

    2.2 Report Summary

    2.3 Research Methodology

    2.4 Report Assumptions

    3 Market Snapshot

    3.1 Total Addressable Market (TAM)

    3.2 Segmented Addressable Market (SAM)

    4 Market Characteristics

    4.1 Evolution

    4.2 Value Chain

    4.3 Market Segmentation

    4.4 Market Dynamics

    4.4.1 Drivers Demand for smartphones and tablets with increasing wireless subscriber base Increasing internet subscriber base Growing entertainment services
    4.4.2 Restraints Lack of usages and promotions Low penetration in rural regions – Local language content
    4.4.3 Opportunities Demand for LTE/4G technology in data market Gear up– Low cost handset devices Increasing enterprise demand and consumer demand
    4.4.4 DRO – Impact Analysis

    4.5 Porter 5 Forces

    5 Trends & Impact

    5.1 Market Trends

    6 VAS Types: Market Size & Analysis

    6.1 Overview

    6.2 Consumer VAS

    6.2.1 Market Size & Analysis

    6.3 Enterprise VAS

    6.3.1 Market Size & Analysis

    6.4 Network VAS

    6.4.1 Market Size & Analysis

    6.5 Vendor Profiles

    6.5.1 IMImobile Pvt.Ltd Overview Financial Health Business Units Overall Market Specific SWOT Analysis Business Strategy & Views
    6.5.2 CanvasM Technologies Pvt Ltd Overview Financial Health Business Units Overall Market Specific SWOT Analysis Business Strategy & Views
    6.5.3 OnMobile Global Ltd Overview Financial Health Business Units Overall SWOT Analysis Business Strategy & Views
    6.5.4 Comviva Technologies Limited Overview Financial Health Business Units Overall Market Specific SWOT Analysis Business Strategy & Views

    7 Delivery Platforms: Market Size & Analysis

    7.1 Overview

    7.2 Short Message Service (SMS)

    7.3 Caller Ring Back Tone (CRBT)

    7.4 Interactive Voice Response (IVR)

    7.5 Wireless Application Protocol (WAP)

    7.6 Others

    8 Users: Market Size & Analysis

    8.1 Overview

    8.2 Students Community

    8.3 Business Community

    8.4 Others

    9 Regions: Market Size & Analysis

    9.1 Overview

    9.2 Urban

    9.3 Rural

    10 Verticals: Market Size & Analysis

    10.1 Overview

    10.2 mEntertainment

    10.3 mCommerce

    10.4 mBanking & Finance

    10.5 mEducation

    10.6 mHealth

    10.7 mGovernance
    10.8 mAgriculture
    10.9 Others

    11 Competitive Landscape

    11.1 Competitor Comparison Analysis

    11.1.1 Analysis by VAS Types
    11.1.2 Age of Services

    11.2 Infoholic Research’s–Neutrino Triangle

    11.3 Market Landscape

    11.3.1 Mergers & Acquisitions
    11.3.2 Joint Ventures & Collaborations

    12 Companies to Watch For

    12.1 Mobile2Win Pvt. Ltd

    12.1.1 Overview
    12.1.2 Key Offerings
    12.1.3 Objectives & Progress

    12.2 Value First Digital Media Pvt. Ltd

    12.2.1 Overview
    12.2.2 Key offerings
    12.2.3 Objectives & Progress

    12.3 ACL Mobile Limited

    12.3.1 Overview
    12.3.2 Key offerings
    12.3.3 Objectives & Progress

    13 End-User Views

    13.1 End-user

    13.2 End-user

    14 What our Peers are Estimating

    14.1 Publisher 1

    14.2 Publisher 2



  • The Mobile Value Added Services (MVAS) Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • IMImobile Pvt.Ltd CanvasM Technologies Pvt Ltd OnMobile Global Ltd Comviva Technologies Limited Mobile2Win Pvt. Ltd Value First Digital Media Pvt. Ltd ACL Mobile Limited
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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