Home Insecticides Market in India (2018-2023) with data on Rural vs Urban Market trends, Category-Wise and Brand-Wise segmentation

  • Report Code : NET978708
  • Published On: Nov, 2019
  • Category : Food & Beverages
  • Pages : 56

Get in-depth COVID-19 impact and recovery analysis on the Home Insecticides Market

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20% Multi User
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30% Enterprise
  • Home insecticide products are widely gaining acceptance from people to keep homes and gardens insect-free and to ensure safe and healthy living environments. Insect repellent sprays, vaporizers, coils, mats, combustible papers, skin creams, gels and lotions are the different types of home insecticide products that are available in the Indian market.

    India is a growing market for home insecticides products. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in the urban areas. Indian companies like Godrej Consumer Products and Jyothy Laboratories, among others have come up with a range of low priced products such as mosquito repellent cards priced at INR 1/card mainly to tap the rural consumers. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, internet, and radio advertisements to increase sales.

    The India home insecticides market is segmented by category into insecticide coils, electric insecticides, spray/aerosol insecticides, and other home insecticides products. Insecticide coil holds the largest share of the market. Godrej Consumer Products, with its two brands ‘Good Knight' and ‘Hit', is the largest player in the home insecticides segment and accounts for the major part of the total market share.

    Key growth factors:

    Owing to globalization and greater purchasing power, consumers are willing to spend more on home insecticides. With an increase in discretionary income of consumers, they can now spend more on products that are beyond basic utilities which in turn is favouring the growth of the market in India.

    Organized retail improves accessibility and permits evaluation of large number of alternatives, as well as provides special offers and discounts. The emergence of organized retail is also playing a crucial role in increasing the availability of the home insecticide products across the country.

    Threats and key players:

    Home Insecticide products may pose health threats due to prolonged exposure to the smell or harmful chemical emissions. The smoke and ash of insecticide products contain traces of heavy metals such as lead, chromium, tin and nickel which is harmful for human health.

    Godrej Consumer Products, SC Johnson, Reckitt Benckiser, Jyothy Laboratories, Dabur India Ltd., and Nilgiri Herbals & Agro Industries Pvt. Ltd., are some of the major players operating in the Indian home insecticides market

    What's covered in the report

    Overview of the India home insecticides market

    Historical, current and forecasted market size data for the India home insecticides market (2015 to 2023)

    Qualitative analysis of the India home insecticides market and its segments (by category- insecticide coils, electric insecticides, spray/aerosol insecticides and others, by brand – Good Knight, Hit, Mortein, Maxo and others)

    Trade analysis of home insecticides in India

    Qualitative analysis of the major drivers and challenges affecting the market

    Analysis of the competitive landscape and profiles of major players operating in the market

    Key recent developments associated with the home insecticides market in India

     

  • With tables and figures helping analyze worldwide Home Insecticides market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Home insecticides market definition
    3.2. Home care market definition and structure
    Chapter 4: Indian home insecticides market - overview
    4.1. Home insecticides market size and growth forecast - value-wise
    4.2. Porter's Five Forces Analysis
    Chapter 5: Indian home insecticides market - segmentation
    5.1. Rural vs urban market share - percentage split
    5.2. Category-wise
    o Insecticide coils
    o Electric insecticides
    o Spray/aerosol insecticides
    o Other home insecticides
    5.3. Company-wise
    o Godrej Consumer Products Limited
    o SC Johnson Products
    o Reckitt Benckiser (India)
    o Jyothy Laboratories
    o Bombay Chemicals
    o Midas Hygeine Industries
    o Others
    5.4. Brand-wise
    o Good Knight
    o All Out
    o Hit
    o Mortein
    o Maxo
    o Others
    Chapter 6: Product benchmarking of top 5 home insecticides companies
    o Coils
    o Liquid vaporizers
    o Aerosol sprays
    o Repellant cards
    o Roll on, gel and cream
    o Patches and wrist bands
    o Baits and chalks
    Chapter 7: Trade analysis
    7.1. Export of home insecticides
    o Value-wise
    o Volume-wise
    o Country-wise
    7.2. Import of home insecticides
    o Value-wise
    o Volume-wise
    o Country-wise
    Chapter 8: Key growth drivers of the market
    Chapter 9: Key deterrents to the growth of the market
    Chapter 10: Competitive landscape
    10.1. Dabur India Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    o Financial snapshot (total income, net profit/loss)
    o Key ratios
    o Business segments, geographic segments
    10.2. Godrej Consumer Products Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    o Financial snapshot (total income, net profit/loss)
    o Key ratios
    o Business segments, geographic segments
    10.3. Jyothy Laboratories Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    o Financial snapshot (total income, net profit/loss)
    o Key ratios
    o Business segments, geographic segments
    10.4. Acme Organics Private Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    10.5. Adept Pest Control Private Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    10.6. Reckitt Benckiser (India) Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    10.7. Nilgiri Herbals & Agro Industries Private Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    10.8. Relaxo Domeswear
    o Corporate information
    o Business description
    o Products & services
    o Key people
    10.9. S C Johnson Products Private Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    10.10. Tainwala Personal Care Products Private Limited
    o Corporate information
    o Business description
    o Products & services
    o Key people
    Chapter 11: Recent developments
    Appendix
    a. Research methodology
    b. Assumptions
    c. About Netscribes Inc

     

  • The Home Insecticides Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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