Global Mobile Location-Based Services Market (2018 – 2023)

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Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Mobile location-based services (mobile LBS) have become an essential service enabler in smartphones, and are used mainly for navigation and location-based queries. Recent developments in positioning technologies, and improved data transmission through edge computing, cloud computing, and 5G, will aid its growth to reach approximately USD 86.0 Bn by 2023, expanding at a compounded annual growth rate (CAGR) of 24.6% during the 2018-2023 period.

    Application segment insights:

    Location-based advertising is one of the major applications of mobile LBS that has been witnessing growth over the last decade. The development and increasing use of beacons, geo-fencing, and geo-tagging for digital and proximity marketing have ensured the highest CAGR (27.2%) for this segment. Mapping and navigation is the most used service in mobile LBS, and this segment held the largest market share (28.4%) in 2018, followed by the social networking and entertainment, and local search and information segments. The business information and analytics segment is expected to expand at a CAGR of 26.2%, owing to increased use of data analytics and technological advancements in the retail, BFSI and transportation and logistics segments.

    End user industry segment insights:

    Industries such as retail, healthcare, transportation, travel and tourism, and BFSI are utilizing the power of mobile LBS to enhance digital experiences among customers. As one of the early adopters of mobile LBS, the retail industry dominated the market with a market share of 33%, owing to extensive use of mobile LBS in digital marketing and proximity-based advertising. Similarly, the widespread use of mobile LBS for navigation, way-finding, and asset tracking enabled the transportation segment to have the second-highest market share (26%) in 2018. The travel and tourism industry is expected to witness the highest growth rate (CAGR 27.3%) as a result of the increasing popularity of LBS-enhanced travel apps among regular travelers. The integration of mobile LBS with existing travel apps has a lot of growth potential in developing, as well as developed countries. The healthcare segment is expected to witness a lot of growth in Europe and the Asia-Pacific regions over the next few years.

    Location of interest segment insights:

    Currently, the physical location segment enjoys the highest market share globally (58%) because mobile LBS is primarily based on the real-time physical location of subjects. However, with the development of technology and marketing strategies, the adoption of proximity LBS through beacons, Wi-Fi, and Bluetooth are increasingly becoming popular in developed countries like North America and Europe, and the Asia-Pacific region. As a result, the proximity to locations of interest segment is anticipated to expand at a CAGR of 26.3% during the forecast period.

    Regional insights:

    North America was the market leader in mobile LBS with a share of approximately 44% in 2018. Increased smartphone penetration, advanced data transmission techniques, and new positioning technology ensured its position. Asia-Pacific is anticipated to witness the highest CAGR (27.6%) during the forecast period due to the increased use of mobile LBS, and high technology adoption rates in this region. Europe, however, may experience a setback, owing to strict government policies regarding privacy.

    Companies covered:

    • Google Inc.

    • Near Corporation

    • Groundtruth

    • Place IQ

    • Telenity

    • Foursquare

    • Uber

    • Groupon

    • Facebook

    • Baidu Inc.

     

  • With tables and figures helping analyze worldwide Global Mobile Location Based Services market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1. Executive summary
    1.1. Market scope and segmentation
    1.2. Key questions answered in this study
    1.3. Executive summary
    Chapter 2: Introduction
    2.1. Market definition
    2.2. Market overview
    - Forecasted (2018 – 2023) market revenue (USD Bn)
    2.3. Market drivers
    2.4. Market trends
    2.5. Market challenges
    2.6. Value chain
    Chapter 3. Global mobile location-based services market – based on application
    3.1. Location-based advertising - forecasted (2018-2023) market size (USD Bn), and key observations
    3.2. Business intelligence and analytics - forecasted (2018-2023) market size (USD Bn), and key observations
    3.3. Social networking and
    entertainment - forecasted (2018-2023) market size (USD Bn), and key observations
    3.4. Mapping and navigation - forecasted (2018-2023) market size (USD Bn), and key observations
    3.5. Local search and information - forecasted (2018-2023) market size (USD Bn), and key observations
    3.6. Others - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 4. Global mobile location-based services market – based on end user industry
    4.1. Retail - forecasted (2018-2023) market size (USD Bn), and key observations
    4.2. Healthcare - forecasted (2018-2023) market size (USD Bn), and key observations
    4.3. BFSI - forecasted (2018-2023) market size (USD Bn), and key observations
    4.4. Transportation and logistics - forecasted (2018-2023) market size (USD Bn), and key observations
    4.5. Travel and tourism - forecasted (2018-2023) market size (USD Bn), and key observations
    4.6. Others - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 5. Global mobile location-based services market – based on location of interest
    5.1. Current Physical Location - forecasted (2018-2023) market size (USD Bn), and key observations
    5.2. Proximity to Locations of Interest - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 6. North America mobile location-based services market
    6.1. Market overview
    - Forecasted (2018 – 2023) market revenue (USD Bn)
    6.2. Trends
    6.3. Drivers and challenges
    6.4. Based on application - forecasted (2018-2023) market size (USD Bn), and key observations
    6.5. Based on end user industry - forecasted (2018-2023) market size (USD Bn), and key observations
    6.6. Based on location of interest - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 7. Europe mobile location-based services market
    7.1. Market overview
    - Forecasted (2018 – 2023) market revenue (USD Bn)
    7.2. Trends
    7.3. Drivers and challenges
    7.4. Based on application - forecasted (2018-2023) market size (USD Bn), and key observations
    7.5. Based on end user industry - forecasted (2018-2023) market size (USD Bn), and key observations
    7.6. Based on location of interest - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 8. Asia-Pacific mobile location-based services market
    8.1. Market overview
    - Forecasted (2018 – 2023) market revenue (USD Bn)
    8.2. Trends
    8.3. Drivers and challenges
    8.4. Based on application - forecasted (2018-2023) market size (USD Bn), and key observations
    8.5. Based on end user industry - forecasted (2018-2023) market size (USD Bn), and key observations
    8.6. Based on location of interest - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 9. Latin America mobile location-based services market
    9.1. Market overview
    - Forecasted (2018 – 2023) market revenue (USD Bn)
    9.2. Trends
    9.3. Drivers and challenges
    9.4. Based on application - forecasted (2018-2023) market size (USD Bn), and key observations
    9.5. Based on end user industry - forecasted (2018-2023) market size (USD Bn), and key observations
    9.6. Based on location of interest - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 10. The Middle East and Africa mobile location-based services market
    10.1. Market overview
    - Forecasted (2018 – 2023) market revenue (USD Bn)
    10.2. Trends
    10.3. Drivers and challenges
    10.4. Based on application - forecasted (2018-2023) market size (USD Bn), and key observations
    10.5. Based on end user industry - forecasted (2018-2023) market size (USD Bn), and key observations
    10.6. Based on location of interest - forecasted (2018-2023) market size (USD Bn), and key observations
    Chapter 11. Competitive landscape
    11.1. Google, Inc.
    10.1. a. Company snapshot
    10.1. b. Products
    10.1. c. Strategic initiatives
    10.1. d. Countries present
    10.1. e. Key people and numbers
    11.2. Near Corporation
    11.3. Groundtruth
    11.4. Place IQ
    11.5. Telenity
    11.6. Foursquare
    11.7. Uber
    11.8. Groupon
    11.9. Facebook
    11.10. Baidu Inc.
    11.11. Porter's five forces analysis
    Chapter 12. Conclusion

    12.1 PESTLE analysis

    12.2. Impact analysis
    12.3. Future outlook
    Chapter 13. Appendix
    List of tables
    Assumptions
    Research methodology
    About Research On Global Markets

     

  • The Global Mobile Location Based Services Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • 1. Google Inc. 2. Near Corporation 3. Groundtruth 4. Place IQ 5. Telenity 6. Foursquare 7. Uber 8. Groupon 9. Facebook 10. Baidu Inc.
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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