Global Mammography Market – Drivers, Opportunities, Trends, & Forecasts 2017 – 2023

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  • Global Mammography Market – Drivers, Opportunities, Trends, and Forecasts: 2017–2023

    Overview: Mammography is known as the process of using low-radiation X-rays to diagnose tumors in the human breast. Mammography equipment (mammogram) is fundamentally used as a diagnostic and screening tool. The main purpose of mammography is the early detection of breast cancer through the identification of microcalcifications (tiny specks of calcium deposits that can be scattered throughout the mammary gland). Mammography is believed to reduce mortality from breast cancer by early detection. Awareness of breast changes and physical examination by a physician are considered essential parts of regular breast care. Mammography has been recommended as a standard screening process for breast cancer worldwide. There are three types of mammography systems: analog systems, computed tomography (CR) systems, and full-field digital mammography (FFDM).

    The market growth can be attributed to the rising initiatives by various governments and NGOs to raise awareness about early diagnosis of macrocalcifications in breast tissue. Some significant organizations such as the National Breast Cancer Foundation, CDC, and Breast Cancer Organization are promoting the early diagnosis of mammary gland calcification, which is one of the crucial factors expected to drive the demand over the forecast period.

    The major drivers of the mammography market include increasing incidence of breast cancer since past 25 years. In 2015, American cancer society estimated the 292,130 new cases of breast cancer. Moreover, increasing demand and current 3D mammogram launches by the major players is expected to boost the growth of the market during the forecasted period. For instance, Hologic offers 2D and 3D imaging-guided breast biopsies via Affirm prone biopsy system. The vendors are currently focusing on the technological advancements, new product launches, and strategic positioning of their businesses in the emerging economies. These factors are expected to drive the Global Mammography market in the future.

    Market Analysis: The “Global Mammography Market” is estimated to witness a CAGR of 15.03% during the forecast period 2017–2023. The Mammography market is analyzed based on three segments – types, end users, and regions.

    Regional Analysis: The regions covered in the report are the Americas, Europe, Asia Pacific, and Rest of the World (ROW). The Americas is set to be the leading region for the mammography market, followed by Europe. The Asia Pacific and ROW are set to be the emerging regions. India is considered to be one of the most attractive economies in the emerging regions. Companies, such as Philips Healthcare and Hologic, execute breast cancer awareness programmes in association with leading hospitals and healthcare agencies in developed countries to target more patients.

    Product Type Analysis: The Global Mammography market can be segmented into the following types of mammography devices used for screening: Analog Mammography, 2D Mammography, and 3D Mammography. The global 3D digital mammography market is expected to show rapid growth in the forecast period, due to the replacement of 2D mammography by 3D mammography in the high and mid-tier hospitals in the developed countries. By lessening the recall rates of women for breast cancer screening, digital breast tomosynthesis (DBT) promises reduction of overall healthcare costs which is beneficial for the medical insurers. The 2D Mammography segment generated the highest revenue in 2016, and is expected to dominate the market during the forecasted period. This is mainly due to the price difference between 2D and 3D mammograms. The market is also witnessing various mergers, acquisitions, and collaborations among the top players, which is defining the future of the Global Mammography market.

    Key Players: Hologic Inc., Philips Healthcare, Siemens Healthineers, GE Healthcare, Fujifilm Holding Corp., Toshiba Medical Systems Corp., Planmed Oy, Carestream Health Inc. and other predominate & niche players.

    Competitive Analysis: The Global Mammography market is highly fragmented with the presence of large as well as small and medium vendors. The advances in technology and product upgradation will increase the competition among vendors. The market is highly dynamic with the presence of few big players accounting for more than half of the revenue generated worldwide.

    Benefits: The report provides complete details about the usage and adoption rate of mammography in the end users and regions. With that, key stakeholders can know about the major trends, drivers, investments, vertical player’s initiatives, government initiatives towards the mammography screening adoption in the upcoming years along with the details of commercial products available in the market. Moreover, the report provides details about the major challenges that are going to impact on the market growth. Additionally, the report gives the complete details about the key business opportunities to key stakeholders to expand their business and capture the revenue in the specific verticals to analyze before investing or expanding the business in this market.


  • With tables and figures helping analyze worldwide Global Mammography market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    1 Industry Outlook

    1.1 Industry Overview

    1.2 Industry Trends

    1.3 Pest Analysis

    2 Report Outline

    2.1 Report Scope

    2.2 Report Summary

    2.3 Research Methodology

    2.4 Report Assumptions

    3 Market Snapshot

    3.1 Total Addressable Market (TAM)

    3.2 Segmented Addressable Market (SAM)

    3.3 Related Markets

    3.3.1 Ultrasound Devices
    3.3.2 Medical X-ray Equipment
    3.3.3 MRI Equipment

    4 Market Outlook

    4.1 Overview

    4.2 Market Definition – Infoholic Research

    4.3 Importance of Mammography

    4.4 Market Segmentation

    4.5 Porter 5(Five) Forces

    5 Market Characteristics

    5.1 Evolution

    5.2 Mammography Advantages

    5.3 Mammography Disadvantages

    5.4 Role of Mammography in Healthcare

    5.5 Market Dynamics

    5.5.1 Drivers
    5.5.2 Opportunities
    5.5.3 Restraints
    5.5.4 DRO – Impact Analysis
    5.5.5 Key Stakeholders

    6 Types: Market Size and Analysis

    6.1 Overview

    6.2 3D Mammography
    6.3 2D Mammography

    6.4 Analog Mammography

    7 End-User: Market Size and Analysis

    7.1 Overview

    7.2 Hospitals

    7.3 Ambulatory Care

    7.4 Others

    8 Regions: Market Size and Analysis

    8.1 Overview

    8.2 Americas

    8.3 EMEA

    8.4 APAC

    9 Market Attractiveness

    9.1 Market Attractiveness by Types

    9.2 Market Attractiveness by End Users

    9.3 Market Attractiveness by Regions

    10 Competitive Landscape

    10.1 Overview

    11 Vendor Profiles

    11.1 Hologic Inc.

    11.1.1 Overview
    11.1.2 Business Unit
    11.1.3 Geographic Presence
    11.1.4 Business Focus
    11.1.5 SWOT Analysis
    11.1.6 Business Strategy

    11.2 GE Healthcare Inc.

    11.2.1 Overview
    11.2.2 Business Unit
    11.2.3 Geographic Presence
    11.3.4 Business Focus
    11.2.5 SWOT Analysis
    11.2.6 Business Strategy

    11.3 Siemens Healthineers Inc.

    11.3.1 Overview
    11.3.2 Geographic Presence
    11.3.3 Business Focus
    11.3.4 SWOT Analysis
    11.3.5 Business Strategy

    11.4 Fujifilm Holdings Corp.

    11.4.1 Overview
    11.4.2 Business Unit
    11.4.3 Geographic Presence
    11.4.4 Business Focus
    11.4.5 SWOT Analysis
    11.4.6 Business Strategy

    11.5 Philips Healthcare

    11.5.1 Overview
    11.5.2 Business Unit
    11.5.3 Geographic Presence
    11.5.4 Business Focus
    11.5.5 SWOT Analysis
    11.5.6 Business Strategy

    12 Companies to Watch For

    12.1 Planmed Oy

    12.1.1 Overview

    12.2 Toshiba Medical Systems Corp.

    12.2.1 Overview

    12.3 Carestream Health Inc.

    12.3.1 Overview

    13 Annexure


  • The Global Mammography Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • Hologic Inc
    • GE Healthcare Inc
    • Siemens Healthineers Inc
    • Fujifilm Holdings Corp
    • Philips Healthcare Planmed Oy
    • Toshiba Medical Systems Corp
    • Carestream Health Inc.
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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