E-commerce Market in India (2018-2023) Overview, Share, Scope, Value, Trends, Drivers, Challenges and Competitive Landscape (Amazon, Flipkart, Infoedge (India) Limited, Jasper Infotech Pvt. Limited, MakeMyTrip, Paytm, Thomas Cook, Others)

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  • E-commerce is a crucial segment of the current retail market in India. It is estimated that between 2018 and 2023, the value of the Indian e-commerce market will increase at a compound annual growth rate (CAGR) of ~41%, from INR 2,375.43 Bn in 2017. The growing number of Internet users and continuously increasing purchasing power are the primary driving forces for the growth of the e-commerce market in India. As of 2017, the Indian e-commerce market was dominated by the online travel segment (~49.59%), followed by that of retail, financial services, and online classifieds market, among others.

    Online travel segment insights:

    The online travel segment is expected to expand at a CAGR of ~21% during the 2018-2023 period, and will reach a value of INR 3,563.66 Bn by the end of 2023. In India, the increasing use of smartphones is one of the major factors leading to the higher number of hotel and ticket bookings through online portals and applications. Among the different online travel portals, MakeMyTrip is the most significant player, with a market share of ~31%, primarily due to its high penetration rate, large number of partnerships with global hotel chains, and attractive discount offers. The other major players of the segment are Goibibo, IRCTC, Clear Trip, and Yatra.

    Online retail segment insights:

    The increased penetration of Internet-enabled devices, focus on advertising, ease of online shopping, innovative payment options, cashbacks and discount offers, and rapidly changing customer needs are the major growth drivers of the online retail market in India. As of 2018, the electronics sector had the largest share (~48%) within the online retail market, owing to the facility of being able to compare the features of products manufactured by different companies, on a single platform. Apart from electronics, the apparels sector has a considerable share in the online retail market of the country.

    Online financial services segment insights:

    The online financial services segment is expected to expand at a CAGR of ~59% during the 2018- 2023 period, and will reach a value of INR 1,057.37 Bn by the end of 2023. Advancements in the banking, financial services and insurance (BFSI) sector in India have propelled the use of digital financial services in the country. Oxigen and Paytm are two notable online financial services companies that are currently operating in India.

    Online classifieds segment insights:

    The online classifieds segment is expected to expand at a CAGR of ~39% during the 2018-2023 period, and will reach a value of INR 141.58 Bn by the end of 2023. Consumers who are Internet savvy are increasingly using online classifieds, since they are more convenient in terms of search functionalities and find the desired results with regard to jobs, real estate, etc. Quikr, Sulekha, Just Dial, OLX, and Click India are some of the leading digital classifieds websites in India.

    Key growth drivers of the market:

    o The affordability of hardware such as laptops, netbooks, desktop PCs and ‘Smart’ handheld devices, coupled with rising Internet adoption, especially in Tier-I and Tier-II cities, are aiding the growth of the Indian e-commerce market. Also, the rapid growth of smartphone usage is giving improved access to virtual shopping and e-tailing websites to the tech-savvy generation, thus driving business for the e-commerce market in India.

    o India’s per capita income is expected to reach INR 91.92 Mn in 2018-2019, expanding at a rate of ~6.1% from its 2017-2018 value of INR 86.66 Mn. This rise in income has brought about changes in the buying and spending patterns of customers. Changes in demand, along with the popularity of online markets will lead to the growth of the e-commerce market in India.

    Key deterrents to the growth of the market:

    o Despite having a host of genuine buyers, false or spam orders are a prominent logistical hindrance for e-commerce businesses. Out of the total losses incurred by e-commerce companies in India, false orders account for ~4% on an average. The trend has been observed mainly in Tier II or Tier III cities, where people exhibit a desire to make purchases when they see something online, but eventually cancel the order owing to miscellaneous reasons. Eventually, the sales volume of the e-commerce market diminishes.

    o In the Indian market, different types of discounts and price wars put e-commerce companies under severe pressure in competitive situations. Often, companies fail to provide the discounts that customers want, which creates an unfavorable impression for buyers. In response, customers switch to other e-commerce platforms or even offline stores that have similar products at more affordable prices. This, in turn, hampers the growth of the market and the players operating in it.

    Market trends:

    o A retailer always gets the attention of its target segment through its private label. Both offline retail stores and e-commerce players have started introducing their in-house brands to build strong customer bases.

    o Though the electronics sector has the largest share of the e-retail market segment in India, Indian customers are also showing interest in buying other products from online platforms. As a result, it has become a trend among market players to engage in product augmentation, so that customers’ additional demands can be met.

    Companies covered:

    o Amazon Seller Services Private Limited

    o Flipkart Internet Private Limited

    o Infoedge (India) Limited

    o Jasper Infotech Private Limited

    o MakeMyTrip (India) Private Limited

    o Paytm E-commerce Private Limited

    o People Interactive (India) Private Limited

    o Supermarket Grocery Supplies Private Limited

    o Thomas Cook (India) Limited

    o Trendsutra Platform Services Private Limited

    Customizations available

    With the given market data, we offer customizations according to specific needs.


  • With tables and figures helping analyze worldwide India ( ) Overview Share Scope market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. E-commerce market - definition and structure
    3.2. E-commerce ecosystem
    3.3. E-commerce platforms
    o Hosted or managed platforms vs content management systems
    o Major e-commerce platforms – overview
    - Magento
    - WooCommerce
    - OsCommerce
    - Drupal Commerce
    - OpenCart
    3.4. Online business models – description
    o Leading companies
    o Emerging companies
    Chapter 4: E-commerce market in India
    4.1. Market overview
    4.1. E-commerce market size and growth forecast – value-wise (2018-2023e)
    4.2. E-commerce market – segment-wise market split (2017)
    o Online travel
    o Online retail
    o Online financial
    o Online classified
    o Others
    Chapter 5: Government initiatives
    5.1. Digital India
    5.2. Start-up India
    5.3. Make in India
    Chapter 6: E-commerce market in India segmentation
    6.1. Online travel
    6.1.1 Market overview
    6.1.2. Online travel market size and growth forecast – value-wise (2017-2023e)
    6.1.3. Player-wise segmentation (2017)
    o MakeMyTrip
    o Goibibo
    o IRCTC
    o Clear Trip
    o Yatra
    o Others
    6.2. Online retail
    6.2.1. Market overview
    6.2.2. Online retail market size and growth forecast – value-wise (2017-2023e)
    6.2.3. Player-wise segmentation (2018)
    o Electronics
    o Apparel
    o Home and furnishing
    o Baby beauty and personal care
    o Books
    o Others
    6.3. Online financial services
    6.3.1. Market overview
    6.3.2. Online financial services market size and growth forecast – value-wise (2017-2023e)
    6.4. Online classifieds
    6.4.1. Market overview
    6.4.1. India online classifieds market size and growth forecast – value-wise (2017- 2023e)
    Chapter 7: Key growth drivers of the market
    Chapter 8: Key deterrents to the growth of the market
    Chapter 9: Key trends of the market
    Chapter 10: Technology landscape
    10.1. Amazon Seller Services Private Limited (amazon.in)
    10.1.1. Overview
    10.1.2. Technology stack
    o Programming languages
    o Databases and NoSQL datastores
    o Operating systems
    o Cloud/hardware infrastructure
    o Server
    10.2. Flipkart Internet Private Limited (flipkart.com)
    10.2.1. Overview
    10.2.2. Technology stack
    o Frameworks/libraries
    o Datastores
    o Caching
    o Cloud services
    o Server software
    10.3. Jasper Infotech Private Limited (snapdeal.com)
    10.3.1. Overview
    10.3.2. Technology stack
    o Programming language
    o Data transfer
    o Machine learning processing
    o Backend server software
    10.3.3. Snapdeal cirrus
    10.4. Bundl Technologies Private Limited (swiggy.com)
    10.4.1. Overview
    10.4.2. Technology stack
    o Advertising
    o E-commerce platform
    o Analytics
    o JavaScript
    o Server software
    10.5. Myntra Designs Private Limited (myntra.com)
    10.5.1. Overview
    10.5.2. Technology stack
    o Application and data
    o Utilities
    o Development and operations
    10.6. Bigtree Entertainment Private Limited (bookmyshow.com)
    10.6.1. Overview
    10.6.2. Technology stack
    o Web server
    o Hosting providers
    o Content delivery network
    o JavaScript libraries
    10.7. Uber India Technologies Pvt. Ltd. (uber.com)
    10.7.1. Overview
    10.7.2. Technology stack
    o Programming languages
    o Client libraries
    o HTTP server technologies
    o Server libraries
    o Databases and NoSQL datastores
    Chapter 11: Competitive landscape
    11.1. Amazon Seller Services Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    Note: Similar information areas will be covered for the remaining competitors
    11.2. Flipkart Internet Private Limited
    11.3. Infoedge (India) Limited
    11.4. Jasper Infotech Private Limited
    11.5. MakeMyTrip (India) Private Limited
    11.6. Paytm E-commerce Private Limited
    11.7. People Interactive (India) Private Limited
    11.8. Supermarket Grocery Supplies Private Limited
    11.9. Thomas Cook (India) Limited
    11.10. Trendsutra Platform Services Private Limited
    Chapter 12: Investments
    12.1. E-commerce funding overview (2018)
    o Netmeds
    o Daily Hunt
    o Nykaa
    o Dream11
    o MakeMyTrip
    o PhonePe
    o PolicyBazaar
    Chapter 13: Recent developments

    1. Research Methodology

    2. About Research On Global Markets


  • The India ( ) Overview Share Scope Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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