E commerce Market In India 2020

Get in-depth COVID-19 impact and recovery analysis on the E commerce Market In India

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15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • The e-commerce market in India was valued at INR 4,947.60 Bn in 2019 and is expected to reach INR 8,641.10 Bn by 2025, expanding at a compound annual growth rate (CAGR) of ~14.42% during the 2020–2025 period. Affordable smartphones, increased penetration of the internet, and effective payment channels such as mobile wallets, coupled with streamlined logistics infrastructure are the key factors propelling the growth of the e-commerce market. The Indian government leverages e-commerce digital platforms to transform and organize traditional offline markets.

    Market segment insights:

    Based on product categories, the e-commerce market can be segmented into online travel, retail, financial services, matrimony and classified, and other services.

    In 2019, the online travel segment held the largest market share (~44.88%), followed by the retail, financial, other services, and matrimonial and classified segments. Improved air and rail connectivity between tier I and tier II cities has increased domestic travel bookings, primarily through online platforms. However, in the wake of the pandemic, countries across the world have been compelled to close their international borders; domestic and international flights were canceled to curb the spread of the virus. Online travel aggregators reported no business in the first quarter of FY 2021. After travel restrictions were eased and economic activities picked up pace, e-travel aggregators began focusing on domestic offering such as ‘staycations’ and ‘workcations’. This is expected to compensate for the losses in the travel business.

    By 2025, the online retail segment is expected to dominate the e-commerce market and reach a value of INR 3,083.22 Bn, expanding at a CAGR of ~7.50%. The segment is being driven by the increased penetration of Internet-enabled devices, ease of online shopping, innovative payment options, cashbacks, and discounts, as well as the rapidly evolving needs of customers.

    COVID-19 impact assessment:

    The pandemic and the subsequent lockdown have dealt a severe blow to the e-commerce market. However, the market is likely to bounce back, following an initial loss, since there are significant long-term growth opportunities in all its business segments. Since March 22, 2020, the e-commerce industry in the country has been experiencing disruption and incurred losses of more than INR 27.67 Bn in a week. The sector has been affected on the demand and supply sides due to a halt in all the economic activities. Online shopping experienced a setback due to the restrictions on physical movement and the shutdown of businesses, thus severely impacting the supply chain. About 8% of the modern retail trade could function since the sale of non-essential goods was prohibited across the country. Therefore, there had been a steady decline in the sale of FMCGs. However, the e-grocery segment has experienced rapid development amid the pandemic. Moreover, the personal hygiene and care segment may experience steady growth; it accounts for ~4.5% of the total GMV of the e-commerce platforms.

    Competitive insights:

    E-commerce companies are incorporating various technologies such as voice recognition, virtual and augmented reality (VR and AR), fintech, artificial intelligence (AI) and machine learning (ML) to attract customers and compete with other players. Companies such as Amazon, Flipkart, Goibibo, Ola, Zomato and Ixigo have incorporated voice assistants for assisting customers with their queries, thereby improving customers’ satisfaction. E-commerce companies have also incorporated fintech-based payment platforms such as PayPal, Apple Pay, Google Pay, and Amazon Pay to offer secure and efficient online payment methods to consumers.

    Companies covered

    • Infibeam Avenues Ltd.

    • Info Edge (India) Ltd.

    • Thomas Cook (India) Ltd.

    • BigTree Entertainment Pvt. Ltd.

    • Flipkart Internet Pvt. Ltd.

    • Jasper Infotech Pvt. Ltd.

    • MakeMyTrip (India) Pvt. Ltd.

    • One97 Communications Ltd.

    • People Interactive (India) Pvt. Ltd.

    • Amazon India Ltd.


  • With tables and figures helping analyze worldwide India market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Market definition and structure
    3.2. Business models
    Chapter 4: Market overview
    4.1. E-commerce market size and growth forecast (2019 – 2025e)
    4.1.1. Current market scenario
    Chapter 5: Market segmentation
    5.1. India e-commerce market segmentation
    5.2. Online travel market overview
    5.2.1. Online travel services’ market size and growth forecast (2019 – 2025e)
    5.2.2. Online travel market share based on type (2020e)
    5.3. Online retail market overview
    5.3.1. Online retail market size and growth forecast (2019 – 2025e)
    5.4. Online financial services market overview
    5.4.1. Online financial services’ market size and growth forecast (2019 – 2025e)
    5.5. Online matrimony and classified market overview
    5.5.1. Online matrimony and classified market size and growth forecast (2019 – 2025e)
    5.6. Other online services market overview
    5.6.1. Other online services’ market size and growth forecast (2019 – 2025e)
    Chapter 6: Covid-19 impact assessment
    6.1. Current market scenario
    6.2. Segment-wise impact assessment
    Chapter 7: Government initiatives
    7.1. Initiatives by the Government of India, impacting the e-commerce industry
    Chapter 8: Market influencers
    8.1. Market drivers
    8.2. Market challenges
    Chapter 9: Investment scenario
    9.1. Recent investment scenario
    Chapter 10: Competitive landscape
    10.1. Infibeam Avenues Ltd.
    10.1.1. Company information
    10.1.2. Business description
    10.1.3. Products/services
    10.1.4. Key people
    10.1.5. Financial snapshot
    10.1.6. Key ratios
    10.1.7. Key financial performance indicators
    10.1.8. Key business segments
    10.1.9. Key geographical segments
    Note: Financial information covered for public companies only
    10.2. Info Edge (India) Ltd.
    10.3. Thomas Cook (India) Ltd.
    10.4. BigTree Entertainment Pvt. Ltd.
    10.5. Flipkart Internet Pvt. Ltd.
    10.6. Jasper Infotech Pvt. Ltd.
    10.7. MakeMyTrip (India) Pvt. Ltd.
    10.8. One97 Communications Ltd.
    10.9. People Interactive (India) Pvt. Ltd.
    10.10. Amazon India Ltd.
    Chapter 11: Website benchmarking
    Chapter 12: Recent developments
    12.1. Key recent developments in the market
    Chapter 13: Appendix
    13.1. Research methodology
    13.2. About Netscribes
    13.3. Disclaimer


  • The India Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • • Infibeam Avenues Ltd. • Info Edge (India) Ltd. • Thomas Cook (India) Ltd. • BigTree Entertainment Pvt. Ltd. • Flipkart Internet Pvt. Ltd. • Jasper Infotech Pvt. Ltd. • MakeMyTrip (India) Pvt. Ltd. • One97 Communications Ltd. • People Interactive (India) Pvt. Ltd. • Amazon India Ltd.
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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