Digital Marketing Market in India (2018-2023) with data on Key Growth Factors and Key Players

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  • Indian digital marketing market

    India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital space. Areas that help in accelerating the growth of the market include e-commerce, social marketing, content creation and management, search marketing, email marketing, analytics, and video production.

    Government initiatives such as the digital India initiative has led to the increase in digital consumption in India, which has benefitted the various digital advertising agencies. Growth in internet penetration with an increase in the usage of smartphones, has led to the expansion of e-businesses, resulting in the rise of online shoppers. With the growing numbers of mobile applications and mobile platforms rich in new features, mobile ads are the newest and one of the most promising digital marketing formats today. These advertisements allow maximum consumer exposure due to the mounting number of mobile devices that people carry everywhere. Mobile social media apps or sites, third-party app stores, gaming apps, mobile-friendly educational sites and other apps are the most used platforms for mobile ads in India

    Key growth factors

    o Most of the Indian households own only one television at home, which has increased the use of smartphones and tablets, resulting in the emergence of over the top media players and has placed contents like live sports events, reality programs, movies, television series, etc. With the help of digital marketing, the e-players are able to convert social networking to market places. Rapid internet penetration and technological advancements have helped in the rapid evolution of the online education sector in India.

    o In India, emergence of the e-commerce ecosystem has led to a successful proliferation of digital marketing revenue, which includes online travel and ticketing, online retail, online marketplace, online deals and classified online portals.

    Threats and key players

    o Low data speed and unstable connection together with low broadband penetration are still predominant in India. Lack of awareness about new technology, cost of technology and low computer literacy causes hindrance to the growth of the digital market in the rural areas.

    o AdGlobal360 India Private Limited, DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, Gozoop Online Private Limited and Interactive Avenues Marketing Solutions Private Limited are some of the major players operating in the digital marketing market in India.

    What is covered in the report

    1. Overview of the digital marketing industry in India

    2. Historical, current and forecasted market size data for the digital marketing market in India (2016 to 2023)

    3. Qualitative analysis of the digital marketing market in India

    4. Qualitative analysis of the major drivers and challenges affecting the market

    5. Analysis of the competitive landscape and profiles of major players operating in the market

    6. Key recent developments associated with the digital marketing market in India

    Why buy

    1. Get a broad understanding of the digital marketing market in India, the dynamics of the market and current state of the sector

    2. Strategize marketing, market entry, market expansion and other business plans by understanding the factors driving growth in the market

    3. Be informed regarding the key developments in the digital marketing market in India

    4. Understand major competitors’ business strategies and market dynamics and respond accordingly to benefit from the market

    Customizations Available

    With the given market data, Netscribes offers customizations according to specific needs. Write to us at support@researchonglobalmarkets.com.

     

  • With tables and figures helping analyze worldwide India ( ) with data on Key market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Digital marketing market definition and structure
    3.2. Digital marketing tools - overview
    Chapter 4: India digital marketing market
    1.1. Digital marketing market overview
    1.2. Digital marketing market size and growth forecast - value-wise
    4.3. Porter’s five forces analysis
    Chapter 5: Key growth drivers of the market
    Chapter 6: Key deterrents to the growth of the market
    Chapter 7: Market trends
    o Trending digital marketing processes and platforms
    o Current trends impacting the digital marketing market in India
    Chapter 8: Competitive landscape
    8.1. AdGlobal360 India Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.2. DDB Mudra Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.3. Dentsu Webchutney Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.4. Grey Worldwide (India) Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.5. Gozoop Online Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.6. Interactive Avenues Marketing Solutions Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.7. Ignitee Digital Services Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.8. Langoor Digital Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.9. Pinstorm Technologies Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    8.10. Quasar Media Private Limited
    o Corporate information
    o Business description
    o Products and services
    o Key people
    Chapter 9: Appendix
    Please note that due to the dynamic nature of the market, we believe in frequent updation to ensure that we provide the latest figures and relevant insights. Therefore, this table of contents is subject to change as the research progresses. The final report may require 4-5 working days post-confirmation in order to incorporate the most recent updates.

     

  • The India ( ) with data on Key Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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