Detergent Market In India 2017 with data on Rin, Sunlight, Surf, Wheel, Ariel, Tide, Ghari And Nirma

  • Report Code : NET978712
  • Published On: Nov, 2019
  • Category : Goods & Services
  • Pages : 51

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Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Market insights:

    The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.

    Market segment insights:

    Among the major laundry detergent companies like Hindustan Unilever Ltd. (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.

    Among the major laundry detergent brands, Ghari had the largest market share during the period of 2014-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and secures a high market share. On the other hand, brands like Surf and Wheel suffice demands of the middle-market and premium consumers.

    Market drivers:

    The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

    Market challenges:

    Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

    Companies covered:

    1. Fena Pvt. Ltd.

    2. Godrej Consumer Products Ltd.

    3. Hindustan Unilever Ltd.

    4. Jyothy Laboratories Ltd.

    5. Nirma Ltd.

    6. Patanjali Ayurved

    7. Procter & Gamble Home Products Ltd.

    8. Reckitt Benckiser (India) Ltd.

    9. Rohit Surfactants Pvt. Ltd.

    Customization available:

    With the given market data, Research on Global Markets offers customizations according to specific needs.


  • With tables and figures helping analyze worldwide India with data on Rin Sunlight Surf market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Laundry detergent market definition and structure
    Chapter 4: Laundry detergent market in India
    4.1. Market overview
    4.2. Market size and growth forecast (2018-2023e)
    Chapter 5: Laundry detergent market in India - segmentation
    5.1. Machine wash vs hand wash split (2018)
    5.2. Based on market players (2018)
    5.2.1. Hindustan Unilever Ltd.
    5.2.2. Rohit Surfactants Pvt. Ltd.
    5.2.3. Procter & Gamble Home Products Ltd.
    5.2.4. Nirma Ltd.
    5.2.5. Jyothy Laboratories Ltd.
    5.2.6. Fena Pvt. Ltd.
    5.2.7. Reckitt Benckiser (India) Ltd.
    5.2.8. Others
    5.3. Based on major brands (2018)
    5.3.1. Rin
    5.3.2. Sunlight
    5.3.3. Surf
    5.3.4. Wheel
    5.3.5. Ariel
    5.3.6. Tide
    5.3.7. Ghari
    5.3.8. Nirma

    Chapter 6: Trade analysis
    6.1. Export of laundry detergents
    6.1.1. Value-wise
    6.1.2. Volume-wise
    6.1.3. Country-wise
    6.2. Import of laundry detergents
    6.2.1. Value-wise
    6.2.2. Volume-wise
    6.2.3. Country-wise
    Chapter 7: Key growth drivers of the market
    Chapter 8: Key deterrents to the growth of the market
    Chapter 9: Competitive landscape
    9.1. Fena Pvt. Ltd.
    9.1.1. Corporate information
    9.1.2. Business description
    9.1.3. Products and services
    9.1.4. Key people
    9.2. Godrej Consumer Products Ltd.
    9.2.1. Corporate information
    9.2.2. Business description
    9.2.3. Products and services
    9.2.4. Key people
    9.2.5. Financial snapshot (total income, net profit/loss)
    9.2.6. Key ratios
    9.2.7. Key financial performance indicators
    9.2.8. Business segments, geographical segments
    9.3. Hindustan Unilever Ltd.
    9.3.1. Corporate information
    9.3.2. Business description
    9.3.3. Products and services
    9.3.4. Key people
    9.3.5. Financial snapshot (total income, net profit/loss)
    9.3.6. Key ratios
    9.3.7. Key financial performance indicators
    9.3.8. Business segments, geographical segments
    9.4. Jyothy Laboratories Ltd.
    9.4.1. Corporate information
    9.4.2. Business description
    9.4.3. Products and services
    9.4.4. Key people
    9.4.5. Financial snapshot (total income, net profit/loss)
    9.4.6. Key ratios
    9.4.7. Key financial performance indicators
    9.4.8. Business segments, geographical segments
    9.5. Nirma Ltd.
    9.5.1. Corporate information
    9.5.2. Business description
    9.5.3. Products and services
    9.5.4. Key people
    9.5.5. Financial snapshot (total income, net profit/loss)
    9.5.6. Key ratios
    9.5.7. Key financial performance indicators
    9.5.8. Business segments, geographical segments
    9.6. Patanjali Ayurved
    9.6.1. Corporate information
    9.6.2. Business description
    9.6.3. Products and services
    9.6.4. Key people
    9.7. Procter & Gamble Home Products Ltd.
    9.7.1. Corporate information
    9.7.2. Business description
    9.7.3. Products and services
    9.7.4. Key people
    9.7.5. Financial snapshot (total income, net profit/loss)
    9.8. Reckitt Benckiser (India) Ltd.
    9.8.1. Corporate information
    9.8.2. Business description
    9.8.3. Products and services
    9.8.4. Key people
    9.9. Rohit Surfactants Pvt. Ltd.
    9.9.1. Corporate information
    9.9.2. Business description
    9.9.3. Products and services
    9.9.4. Key people

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  • The India with data on Rin Sunlight Surf Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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