DESCRIPTIVE ANALYTICS MARKET By Verticals (BFSI, Telecom, Retail & Consumer Goods, Healthcare, and Energy & Utilities), Regions (North America, Western Europe, Central Eastern Europe, Asia Pacific, Middle East & Africa, and Latin America) Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

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Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Over the past few years, there is a drastic increase in the volume of data due to increasing adoption of digital technology, big data, and advanced technologies in all the industries. The enterprises are aggressively moving towards adoption of analytics techniques to analyse structured and unstructured data and get the valuable insights to make better decisions. The descriptive analytics provides valuable information about the past business failure or success. These insights help the business to make better business plans and make success in the future business. The descriptive analytics tools are being widely adopted in all the industry sectors and are the primary elements in analytics tree.

    The increasing adoption of digital technologies, the need of analytics, increasing return on investments (ROI), and a huge amount of data creation have led the organizations to adopt descriptive analytics. The descriptive analytics market is expected to grow at a CAGR of 18.2% during the period 2016–2022.

    The descriptive analytics market is analyzed based on verticals and regions. Verticals include BFSI, Retail & Consumer Goods, and Healthcare, Telecom and Energy & Utilities and others. Globally, BFSI and Retail verticals are set to be the major verticals and are contributing more than 42% of the market share in 2016 and Healthcare industry is set to be the emerging market in the next six to seven years. In addition, customer analytics and risk analytics are expected to outperform for analytics market growth in every industry sector followed by financial analytics and sales & marketing analytics.

    Regions covered are North America, Latin America, Western Europe, Central Eastern Europe, Asia Pacific, and Latin America. North America is set to be the leading region for the descriptive analytics market growth followed by Western Europe. The increasing spending on advance technologies, digital technologies, Internet of Things (IoT) are few major drivers expected to support the descriptive analytics market.

    The report also helps in getting complete picture (vertical market opportunity, regional market opportunity, challenges, current market trends, future market trends, evolution, technology road map, etc.) of the descriptive analytics.

    The key players covered in the report are IBM, Oracle, Dell, Accenture, TCS, Infosys, SAP, Microsoft, etc.

    The study covers and analyses the “Descriptive Analytics” market globally. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.


  • With tables and figures helping analyze worldwide DESCRIPTIVE ANALYTICS market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    1 Industry Outlook

    1.1 Industry Overview

    1.2 Industry Trends

    1.3 Pest Analysis

    2 Report Outline

    2.1 Report Scope

    2.2 Report Summary

    2.3 Research Methodology

    2.4 Report Assumptions

    3 Market Snapshot

    3.1 Total Addressable Market (TAM)

    3.2 Segmented Addressable Market (SAM)

    3.3 Related Markets

    4 Market Outlook

    4.1 Overview

    4.2 Porter 5 (Five) Forces

    5 Market Characteristics

    5.1 Evolution

    5.2 Analytics Value Chain

    5.3 Market Segmentation

    5.4 Market Dynamics

    5.4.1 Drivers Increasing Volume of Data Ease of Data Consolidation Better Decision-making
    5.4.2 Restraints Talent Skill Gap IT Infrastructure
    5.4.3 Opportunities Demand for Analytics Emerging Internet of Things (IoT) Emerging Healthcare in Analytics Market
    5.4.4 DRO – Impact Analysis

    6 Descriptive Analytics in BFSI: Market Size and Analysis

    6.1 Industry Overview

    6.2 Drivers, Restraints and Opportunities Analysis

    6.3 Market Size and Analysis

    6.4 Analytics Types and Applications

    6.4.1 Customer Analytics Customer Profitability Analysis Transactional Analysis Customer Engagement
    6.4.2 Risk Analytics Risk Management (Assessment) Fraud Detection and Management Regulatory Compliance
    6.4.3 Financial Analytics Costing/Pricing Analytics Budgeting and Planning
    6.4.4 Sales and Marketing Analytics Cross Channel Optimization Marketing Campaigns
    6.4.5 Workforce Analytics Recruiting Retention Workforce Planning and Management Workforce Transitions

    7 Descriptive Analytics in Retail & Consumer Goods: Market Size and Analysis

    7.1 Industry Overview

    7.2 Drivers, Restraints and Opportunities Analysis

    7.3 Market Size and Analysis

    7.4 Analytics Types and Applications

    7.4.1 Customer Analytics Customer Engagement
    7.4.2 Risk Analytics Fraud Detection and Prevention
    7.4.3 Financial Analytics Pricing Optimization Performance Management
    7.4.4 Sales and Marketing Analytics Merchandise Planning and Management
    7.4.5 Integrated Forecasting Product Portfolio Analysis Marketing Mix Multi-Channel Campaign
    7.4.6 Supply Chain Analytics Demand Forecasting and Price Optimizations Product Flows Optimization Inventory Planning and Replenishment Analysis
    7.4.7 Workforce Analytics Workforce Development and Management

    8 Descriptive Analytics in Telecom: Market Size and Analysis

    8.1 Industry Overview

    8.2 Drivers, Restraints and Opportunities Analysis

    8.3 Market Size and Analysis

    8.4 Analytics Types and Applications

    8.4.1 Customer Analytics Customer Lifetime Value Analysis Customer Churn Management
    8.4.2 Risk Analytics Risk Management Fraud Detection
    8.4.3 Financial Analytics Pricing Analytics Revenue Assurance
    8.4.4 Sales & Marketing Analytics Cross-selling and Up-selling Campaign Management
    8.4.5 Network Analytics Network Control and Optimization Network Management
    8.4.6 Workforce Analytics

    9 Descriptive Analytics in Healthcare: Market Size and Analysis

    9.1 Industry Overview

    9.2 Drivers, Restraints and Opportunities Analysis

    9.3 Market Size and Analysis

    9.4 Analytics Types and Applications

    9.4.1 Customer Analytics/Clinical Data Analytics Customer Behavioral Segmentation Analysis
    9.4.2 Risk Analytics Fraud Detection and Risk Management
    9.4.3 Financial Analytics Financial Performance Financial Forecast and Reserve Determination
    9.4.4 Sales and Marketing Analytics Market Mix Modelling and Marketing ROI Assessment
    9.4.5 Supply Chain Analytics
    9.4.6 Workforce Analytics

    10 Descriptive Analytics in Energy & Utilities: Market Size and Analysis

    10.1 Industry Overview

    10.2 Drivers, Restraints and Opportunities Analysis

    10.3 Market Size and Analysis

    10.4 Analytics Types and Applications

    10.4.1 Customer Analytics Customer Lifetime Value Analysis
    10.4.2 Risk Analytics Energy Risk Management
    10.4.3 Financial Analytics Revenue Assurance Energy Forecasting
    10.4.4 Sales and Marketing Analytics Campaign Management
    10.4.5 Grid Analytics
    10.4.6 Workforce Analytics

    11 Regions: Market Size and Analysis

    11.1 Overview

    11.1.1 Market Size and Analysis

    11.2 North America

    11.3 Western Europe

    11.4 Central Eastern Europe

    11.5 Asia Pacific

    11.6 Middle East & Africa

    11.7 Latin America

    12 Vendor Profiles

    12.1 IBM Corp.

    12.1.1 Overview
    12.1.2 Business unit Geographic Revenue
    12.1.3 Recent Developments
    12.1.4 Business focus
    12.1.5 SWOT analysis
    12.1.6 Business Strategies

    12.2 Hewlett-Packard Co.

    12.2.1 Overview
    12.2.2 Business Unit
    12.2.3 Geographic Revenue
    12.2.4 Recent Developments
    12.2.5 Business Focus
    12.2.6 SWOT Analysis
    12.2.7 Business Strategy

    12.3 Oracle Corp.

    12.3.1 Overview
    12.3.2 Business Unit
    12.3.3 Geographic Revenue
    12.3.4 Recent Developments
    12.3.5 Business Focus
    12.3.6 SWOT Analysis
    12.3.7 Business Strategy

    12.4 Dell Inc.

    12.4.1 Overview
    12.4.2 Business Unit
    12.4.3 Geographic Revenue
    12.4.4 Recent Developments
    12.4.5 Business Focus
    12.4.6 SWOT Analysis
    12.4.7 Business Strategy

    12.5 EMC Corp.

    12.5.1 Overview
    12.5.2 Business Unit
    12.5.3 Geographic Revenues
    12.5.4 Recent Developments
    12.5.5 Business Focus
    12.5.6 SWOT Analysis
    12.5.7 Business Strategy

    12.6 Accenture Plc.

    12.6.1 Overview
    12.6.2 Business Unit
    12.6.3 Geographic Revenue
    12.6.4 Recent Developments
    12.6.5 Business Focus
    12.6.6 SWOT Analysis
    12.6.7 Business Strategy
    12.7 Tata Consultancy Services Limited
    12.7.1 Overview
    12.7.2 Business Unit
    12.7.3 Geographic Revenue
    12.7.4 Recent Developments
    12.7.5 Business Focus
    12.7.6 SWOT Analysis
    12.7.7 Business Strategy

    13 Global Generalist

    13.1 FICO

    13.1.1 Overview
    13.1.2 FICO Products
    13.1.3 FICO in Analytics

    13.2 SAP

    13.2.1 Overview
    13.2.2 SAP Products
    13.2.3 SAP In Analytics

    13.3 Microsoft Corp.

    13.3.1 Overview
    13.3.2 Microsoft Products
    13.3.3 SAP In Analytics

    13.4 SAS Institute Inc.

    13.4.1 Overview
    13.4.2 SAS Products
    13.4.3 SAS In Analytics

    13.5 TIBCO Software Inc.

    13.5.1 Overview
    13.5.2 TIBCO Products
    13.5.3 TIBCO In Analytics

    13.6 MicroStrategy Inc.

    13.6.1 Overview
    13.6.2 MicroStrategy Product
    13.6.3 MicroStrategy in Analytics
    13.7 Tableau Software Inc.
    13.7.1 Overview
    13.7.2 Tableau Product
    13.7.3 Tableau in Analytics

    14 Competitive Landscape

    14.1 Competitor Comparison Analysis

    Annexure 184


  • The DESCRIPTIVE ANALYTICS Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • IBM Corp. Hewlett-Packard Co. Oracle Corp. Dell Inc. EMC Corp. Accenture Plc. Tata Consultancy Services Limited FICO SAP Microsoft Corp. SAS Institute Inc. TIBCO Software Inc. MicroStrategy Inc. Tableau Software Inc.
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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