Customer Intelligence Market, Solutions [Web Analytics, Social Media Analytics, Voice Analytics, Mobile Analytics], Services, Deployment, Industry Verticals, Regions, and Vendor Profiling - Global Market Drivers, Opportunities, Trends, and Forecasts, 2015-2020

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Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Customer intelligence is the type of BI used for collection of the customer data and analyze it. It is an emerging technology for better understanding of the customer experience insights. It also offers organizations with financially accountable view of their customer information. It helps organizations in understanding their top customers with their improving financial performance. Businesses are using CI as a method to understand what their customers are doing and why. Nowadays, CI solutions are integrated with CRM software for better tracking and give consolidated results.

    The customer intelligence market is expected to have a CAGR of 20.4% during the period 2015-2020, mainly driven by adoption of vertical specific solution across end users. Telecom and retail segment are the major end-user of the CI solution as they invest a lot in understanding their customers. The global customer intelligence region market is analyzed by six regions - North America, Western Europe, Asia-Pacific, Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America is the most matured markets owing to its extensive infrastructure and the number of companies investing in the market.

    One of the major trend in the market is a swift transition from multi-channel customer engagement in Omni-channel customer engagement. The customer's entire journey is tracked across all channels in order to create a consistent, enhanced customer experience. With the emergence of technologies like big data, advanced analytics, which analyses information from multichannel (web, mobile applications, social media, Voice over customer) in real-time to produce customized offers in a split of a second. However, the lack of professionals to understand the technology and use the customer data will impact the growth of the market in the developing regions.

    The organizations adopt a customer intelligence solution to increase revenue share, attract new customers, increase customer retention and modify or introduce new products, optimize operations. Major capabilities of customer intelligence solution are predictive analytics, decision management, real-time scoring, customer engagement, cross-campaign optimization, customer lifetime value segmentation. Some of the major market players include IBM, Oracle, Qilk, SAS, SAP, and Tableau.


  • With tables and figures helping analyze worldwide Customer Intelligence market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    1 Industry Outlook

    1.1 Industry Overview

    1.2 Industry Trends

    1.3 Pest Analysis

    2 Report Outline

    2.1 Report Scope

    2.2 Report Summary

    2.3 Research Methodology

    2.4 Report Assumptions

    3 Market Snapshot

    3.1 TAM & SAM

    3.2 Related Markets

    4 Market Outlook

    4.1 Market Overview

    4.2 Market Segmentation

    4.3 Market Trends & Impacts

    4.4 Porters Five Forces

    5 Market Characteristics

    5.1 Evolution

    5.2 Architecture

    5.3 Market Dynamics

    5.3.1 Drivers Customer Centric Market Social Media Revolution Identifying Market Trends
    5.3.2 Restrains Lack of in House Expertise Realization of ROI may not be Immediate
    5.3.3 Opportunities Explore into New Markets Cross Sell & Up Sell Marketing Optimizing
    5.3.4 DRO - Impact Analysis

    6 Product Type: Market Size & Analysis

    6.1 Overview

    6.2 Solution

    6.2.1 Web Analytics
    6.2.2 Social Media Analytics
    6.2.3 Voice Analytics
    6.2.4 Mobile Analytics
    6.2.5 Others

    6.3 Services

    6.3.1 Consulting
    6.3.2 Integration
    6.3.3 Maintenance

    7 Deployment: Market Size & Analysis

    7.1 Overview

    7.2 On-Premise

    7.3 On-Cloud

    8 Verticals : Market Size & Analysis

    8.1 Overview

    8.2 Telecom

    8.2.1 Overview
    8.2.2 Challenges
    8.2.3 Customer Intelligence Impact
    8.2.4 Market Size & Analysis

    8.3 BFSI

    8.3.1 Overview
    8.3.2 Challenges
    8.3.3 Customer Intelligence Impact
    8.3.4 Market Size & Analysis

    8.4 Retail

    8.4.1 Overview
    8.4.2 Challenges
    8.4.3 Customer Intelligence Impact
    8.4.4 Market Size & Analysis

    8.5 Manufacturing

    8.5.1 Overview
    8.5.2 Challenges
    8.5.3 Customer Intelligence Impact
    8.5.4 Market Size & Analysis

    8.6 Healthcare & Life Sciences

    8.6.1 Overview
    8.6.2 Challenges
    8.6.3 Customer Intelligence Impact
    8.6.4 Market Size & Analysis
    8.7 Media & Entertainment
    8.7.1 Overview
    8.7.2 Challenges
    8.7.3 Customer Intelligence Impact
    8.7.4 Market Size & Analysis
    8.8 Travel and Tourism
    8.8.1 Overview
    8.8.2 Challenges
    8.8.3 Customer Intelligence Impact
    8.8.4 Market Size & Analysis
    8.9 Utilities
    8.9.1 Overview
    8.9.2 Challenges
    8.9.3 Customer Intelligence Impact
    8.9.4 Market Size & Analysis
    8.10 Others
    8.10.1 Overview

    9 Regions: Market Size & Analysis

    9.1 Overview

    9.2 North America

    9.2.1 Market Size & Analysis

    9.3 Western Europe

    9.3.1 Market Size & Analysis

    9.4 APEJ

    9.4.1 Market Size & Analysis

    9.5 CEE

    9.5.1 Market Size & Analysis

    9.6 MEA

    9.6.1 Market Size & Analysis
    9.7 Latin America
    9.7.1 Market Size & Analysis

    10 Vendor Profiles: Market Size & Analysis

    10.1 SAS Institute Inc.

    10.1.1 Overview
    10.1.2 Financial Health
    10.1.3 Business Units Overall Market Specific
    10.1.4 SWOT Analysis
    10.1.5 Key Business Priorities
    10.1.6 Business Strategy & Views

    10.2 Open Text Corporation

    10.2.1 Overview
    10.2.2 Financial Health
    10.2.3 Business Units Overall Market Specific
    10.2.4 SWOT Analysis
    10.2.5 Key Business Priorities
    10.2.6 Business Strategy & Views

    10.3 Qlik International AB

    10.3.1 Overview
    10.3.2 Financial Health
    10.3.3 Business Units Overall Market Specific
    10.3.4 SWOT Analysis
    10.3.5 Key Business Priorities
    10.3.6 Business Strategy & Views

    10.4 Verint Systems

    10.4.1 Overview
    10.4.2 Financial Health
    10.4.3 Business Units Overall Market Specific
    10.4.4 SWOT Analysis
    10.4.5 Key Business Priorities
    10.4.6 Business Strategy & Views

    10.5 Tableau Software

    10.5.1 Overview
    10.5.2 Financial Health
    10.5.3 Business Units Overall Market Specific
    10.5.4 SWOT Analysis
    10.5.5 Key Business Priorities
    10.5.6 Business Strategy & Views

    10.6 FICO

    10.6.1 Overview
    10.6.2 Financial Health
    10.6.3 Business Units Overall Market Specific
    10.6.4 SWOT Analysis
    10.6.5 Key Business Priorities
    10.6.6 Business Strategy & Views
    10.7 Information Builders Inc.
    10.7.1 Overview
    10.7.2 Business Units Overall Market Specific
    10.7.3 SWOT Analysis
    10.7.4 Key Business Priorities
    10.7.5 Business Strategy & Views
    10.8 Angoss Software Corp
    10.8.1 Overview
    10.8.2 Business Units Overall Market Specific
    10.8.3 SWOT Analysis
    10.8.4 Business Strategy & Views

    11 Global Generalist

    11.1 IBM

    11.1.1 Overview
    11.1.2 Key Offerings
    11.1.3 Objectives and Progress

    11.2 SAP

    11.2.1 Overview
    11.2.2 Key Offerings
    11.2.3 Objectives and Progress

    11.3 ORACLE

    11.3.1 Overview
    11.3.2 Key Offerings
    11.3.3 Objectives and Progress

    11.4 Microsoft Corporation

    11.4.1 Overview
    11.4.2 Key Offerings
    11.4.3 Objectives and Progress

    12 Competitive Landscape

    12.1 Competitor Comparison Analysis

    12.1.1 Solution Analysis by Verticals
    12.1.2 Solution Analysis by Regions

    12.2 Mergers & Acquisitions (M&A)



  • The Customer Intelligence Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • SAS Institute Inc. Open Text Corporation Qlik International AB Verint Systems Tableau Software FICO Information Builders Inc Angoss Software Corp IBM SAP ORACLE Microsoft Corporation
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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