Bottled Water Market in India 2017 with Market share data on Brands Bislery, Kinley, Aquafina and Others

  • Report Code : NET978697
  • Published On: Nov, 2019
  • Category : Food & Beverages
  • Pages : 58

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20% Multi User
25% Corporate
30% Enterprise
  • Market insights:

    Increasing health concerns, and unavailability of clean drinking water have led to the growth of the bottled water market in India. The market is expected to reach INR ~403.06 Bn by the end of 2023, from its current value of INR ~160 Bn, expanding at a compound annual growth rate (CAGR) of ~20.75% from 2018. Based on volume, the market is likely to reach ~35.53 Bn liters by 2023, expanding at a CAGR of ~18.25% from 2018 to 2023. The major bottled water brands operating in India are Bislery, Kinley, and Aquafina.

    Stock keeping unit (SKU)-wise segment insights:

    In India, bottled water is sold in four main types of SKUs – one-liter bottles, two-liter bottles, 500 milliliter bottles, 250 milliliter bottles, pouches, and barrels of 15-20 liters. Among the different SKUs, one-liter bottles have acquired the largest market share of ~42% in 2018, followed by 500 milliliter bottles and 250 milliliter bottles.

    Market trends:

    • Flavored bottled drinking water has become popular in India. Different kinds of flavored water containing fruit essence and artificial sweeteners like soda, cola, juice, and other sweetened beverages often act as a substitute to plain bottled water. At times consumers prefer flavored bottled water to normal bottled water. This shift is developing an opportunity to expand the product line of bottled water manufacturers in India.

    • Apart from individual sales, market players in India have recently inclined towards institutional sales through partnership with airlines, movie theatres, and hotels. Such partnerships are eventually increasing the penetration of the product in the market, followed by rise in the overall sales volume in India.

    Market drivers:

    • India accounts for ~18% of the global population. In addition, the per-capita income of Indians witnessed a growth of ~8.6% in 2017. Moreover, increased awareness among the growing population about the importance of safe drinking water for maintaining good health, along with a sharp rise in per capita income is creating a demand for bottled water in India.

    • Tourists prefer bottled water to normal tap water. The rate of foreign tourists in India is expected to increase at a rate of ~6.7% during 2015-2025. This, in turn, is anticipated to boost the sale of bottled water in India.

    Market challenges:

    • In recent years, a number of companies selling fake branded bottled water have cropped up in the market. These players do not maintain quality and hygiene standards, which in turn leads to health issues among consumers. As a result, consumers lose faith in bottled water, thus affecting the overall sales.

    • Nearly 67% of the population resides in rural areas. However, the rate of penetration of bottled water is significantly low in these regions. This, as a result, hinders the growth of the market in India.

    Companies covered:

    • Bislery International Pvt. Ltd.

    • Coca-Cola India Pvt. Ltd.

    • Dhariwal Industries Pvt. Ltd.

    • Indian Railway Catering and Tourism Corporation

    • Narang Group

    • Nestle Group

    • Parle Agro Pvt. Ltd.

    • PepsiCo, Inc.

    • Tata Global Beverages Ltd.

    • United Breweries Ltd.

    Customization available:

    With the given market data, Research on Global Markets offers customizations according to specific needs.


  • With tables and figures helping analyze worldwide Bottled Water market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. India bottled water market definition and structure
    3.2. India bottled water purification methods
    3.3. India bottled water distribution channel
    3.4. India bottled water production process
    Chapter 4: India bottled water market
    4.1. Market overview
    4.2. Bottled water market size and growth forecast (2016-2023e) – value-wise
    4.3. Bottled water market size and growth forecast (2016-2023e) – volume-wise
    4.4. Porter’s five forces analysis
    Chapter 5: India bottled water market segmentation
    5.1. Based on stock keeping units (SKUs) (2018)
    5.1.1. One-liter bottles
    5.1.2. Two-liter bottles
    5.1.3. 500 milliliter bottles
    5.1.4. 250 milliliter bottles
    5.1.5. Pouches
    5.1.6. Barrels (15-20 liters)
    5.2. Based on brands (2018)
    5.2.1. Bislery
    5.2.2. Kinley
    5.2.3. Aquafina
    5.2.4. Others
    Chapter 6: Trade analysis
    6.1. Export of bottled water
    6.1.1. Value-wise
    6.1.2. Volume-wise
    6.1.3. Country-wise
    6.2. Import of bottled water
    6.2.1. Value-wise
    6.2.2. Volume-wise
    6.2.3. Country-wise
    Chapter 7: Government initiatives
    Chapter 8: Key trends of the market
    Chapter 9: Key growth drivers of the market
    Chapter 10: Key deterrents to the growth of the market
    Chapter 11: Competitive landscape
    11.1. Bislery International Pvt. Ltd.
    11.1.1. Corporate information
    11.1.2. Business description
    11.1.3. Products and services
    11.1.4. Key people
    11.2. Coca-Cola India Pvt. Ltd.
    11.2.1. Corporate information
    11.2.2. Business description
    11.2.3. Products and services
    11.2.4. Key people
    11.3. Dhariwal Industries Pvt. Ltd.
    11.3.1. Corporate information
    11.3.2. Business description
    11.3.3. Products and services
    11.3.4. Key people
    11.4. Indian Railway Catering and Tourism Corporation
    11.4.1. Corporate information
    11.4.2. Business description
    11.4.3. Products and services
    11.4.4. Key people
    11.5. Narang Group
    11.5.1. Corporate information
    11.5.2. Business description
    11.5.3. Products and services
    11.5.4. Key people
    11.6. Nestle Group
    11.6.1. Corporate information
    11.6.2. Business description
    11.6.3. Products and services
    11.6.4. Key people
    11.7. Tata Global Beverages Ltd.
    11.7.1. Corporate information
    11.7.2. Business description
    11.7.3. Products and services
    11.7.4. Key people
    11.8. Parle Agro Pvt. Ltd.
    11.8.1. Corporate information
    11.8.2. Business description
    11.8.3. Products and services
    11.8.4. Key people
    11.9. PepsiCo, Inc.
    11.9.1. Corporate information
    11.9.2. Business description
    11.9.3. Products and services
    11.9.4. Key people
    11.10. United Breweries Ltd.
    11.10.1. Corporate information
    11.10.2. Business description
    11.10.3. Products and services
    11.10.4. Key people

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    2. About Research on Global Markets


  • The Bottled Water Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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