America A2P SMS Market Report 2016-2022

  • Report Code : INF497431
  • Published On: Apr, 2021
  • Category : IT & Telecom
  • Pages : 128

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Flash Discount
15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Americas A2P SMS Market – Drivers, Opportunities, Trends, and Forecasts: 2016–2022

    The Americas is the fastest growing economy and quickly adopts the advanced technologies when compared to other economies in the world. The Americas will remain as an attractive market for enterprises due to the increase in the ICT spending, demand for advanced products, solutions, and technology among the consumers, enterprises, and public sector. A2P SMS is set to be an effective messaging channel for enterprises to reach their customer and thereby increase their sales revenue and brand image in the market. The increase in the adoption of mobile technologies in various verticals has led the demand for the A2P SMS services. The A2P SMS stakeholders – content providers, content publishers, mobile app developers, service providers, brands, advertisers, and MNOs – have huge business opportunities in the market.

    North America is set to be the topmost region for new mobile technology adoption and most of the players are expanding their business by merger & acquisition activities and innovating new products/services in the market. Further, the telecom players are continuing to invest in mobile technologies in order to capture the revenue in the growing mobile segment. Over the past few years, few of the American countries have seen a decline in the mobile subscriber base, but mobile data traffic has been increasing due to the increasing adoption of advanced and smart technologies.

    According to Infoholic Research, the “Americas A2P SMS Market” is estimated to witness a CAGR of 6.2 % during the forecast period 2016–2022. Americas is the leading market for adopting new technologies – smart technologies, mobile applications, and IoT. There is an increase in the mobile internet subscriber base, digital advertising, mobile network infrastructure, and mobile messaging services; these factors are driving the A2P SMS market growth. Americas A2P SMS market is segmented by countries, services, and verticals. The countries covered in the report include the US, Mexico, Brazil, Canada, Colombia, Argentina, and Others. The key players covered in this report are AT&T Inc., Verizon Communications Inc., CLX Networks AB, OpenMarket Inc., Nexmo Inc., Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Ltd, Twilo, Voxox Inc., and Tyntec.

    The study covers and analyzes the “Americas A2P SMS” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.


  • With tables and figures helping analyze worldwide America A2P SMS market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    1 Industry Outlook

    1.1 Industry Overview

    1.2 Industry Trends

    1.3 Pest Analysis

    2 Report Outline

    2.1 Report Scope

    2.2 Report Summary

    2.3 Research Methodology

    2.4 Report Assumptions

    3 Market Snapshot

    3.1 Total Addressable Market (TAM)

    3.2 Segmented Addressable Market (SAM)

    3.3 Related Markets

    3.3.1 Over-The-Top (OTT) Messaging
    3.3.2 Person to Person (P2P)

    4 Market Outlook

    4.1 Overview

    4.2 Market Definition – Infoholic Research

    4.3 Market Trends

    4.4 Market Segmentation

    4.5 Mobile Devices Wireless Technology Evolution

    4.6 Porter 5 (Five) Forces

    5 Market Characteristics

    5.1 Overview and Evolution – SMS and Types

    5.1.1 Person to Person (P2P)
    5.1.2 Application to Person (A2P)
    5.1.3 Person to Application (P2A)

    5.2 Ecosystem

    5.3 Value Chain Analysis

    5.4 Key Stakeholders

    5.5 Market Dynamics

    5.5.1 Drivers Huge demand for smartphones Increase in adoption of A2P SMS services in customer-centric verticals Cost effective communication channel No need of internet
    5.5.2 Restraints Government regulatory Data breaches
    5.5.3 Opportunities A2P SMS platform is the enterprise business strategy Rising adoption of smart technologies Business opportunities in customized mobile applications
    5.5.4 DRO – Impact Analysis

    6 Services: Market Size and Analysis

    6.1 Overview

    6.2 Transactional Service

    6.2.1 CRM
    6.2.2 Interactive Service Unstructured supplementary service data (USSD)
    6.2.3 One Time Password (OTP) interactive services Two Factor Authentication (2FA)

    6.3 Promotional Service

    6.3.1 Promotional Campaigns Services
    6.3.2 Pushed Content Services
    6.3.3 Inquiry and Search Services

    7 Verticals: Market Size and Analysis

    7.1 Overview

    7.2 BFSI

    7.2.1 Drivers
    7.2.2 Challenges
    7.2.3 Key Opportunities
    7.2.4 Market Trends

    7.3 Retail

    7.3.1 Drivers
    7.3.2 Challenges
    7.3.3 Key Opportunities
    7.3.4 Market Trends

    7.4 IT & Telecom

    7.4.1 Drivers
    7.4.2 Challenges
    7.4.3 Key Opportunities
    7.4.4 Market Trends

    7.5 Transport

    7.5.1 Drivers
    7.5.2 Challenges
    7.5.3 Key Opportunities
    7.5.4 Market Trends

    7.6 Media & Entertainment

    7.6.1 Market Trends
    7.7 Healthcare
    7.7.1 Drivers
    7.7.2 Challenges
    7.7.3 Key Opportunities
    7.7.4 Market Trends
    7.8 Education
    7.8.1 Market Trends
    7.9 Government
    7.9.1 Market Trends
    7.10 Utilities & Logistics
    7.10.1 Market Trends

    8 Countries: Market Size and Analysis

    8.1 Overview

    8.2 US

    8.2.1 Key Facts
    8.2.2 Market Trends

    8.3 Canada

    8.3.1 Key Facts
    8.3.2 Market Trends

    8.4 Mexico

    8.4.1 Key Facts
    8.4.2 Market Trends

    8.5 Brazil

    8.5.1 Key Facts
    8.5.2 Market Trends

    8.6 Colombia

    8.6.1 Market Trends
    8.7 Argentina
    8.7.1 Market Trends

    9 Vendor Profiles

    9.1 AT&T Inc.

    9.1.1 Overview
    9.1.2 Business Units
    9.1.3 Geographic Revenue
    9.1.4 Business Focus
    9.1.5 SWOT Analysis
    9.1.6 Business Strategies

    9.2 OpenMarket Inc.

    9.2.1 Overview
    9.2.2 Business Units
    9.2.3 Geographic Revenue
    9.2.4 Business Focus
    9.2.5 SWOT Analysis
    9.2.6 Business Strategy

    9.3 Verizon Communications Inc.

    9.3.1 Overview
    9.3.2 Business Units
    9.3.3 Geographic Revenue
    9.3.4 Business Focus
    9.3.5 Swot Analysis
    9.3.6 Business Strategies

    9.4 Nexmo Inc.

    9.4.1 Overview
    9.4.2 Business Units
    9.4.3 Geographic Revenue
    9.4.4 Business Focus
    9.4.5 SWOT Analysis
    9.4.6 Business Strategies

    9.5 CLX Networks AB

    9.5.1 Overview
    9.5.2 Business Units
    9.5.3 Geographic Revenue
    9.5.4 Business Focus
    9.5.5 SWOT Analysis
    9.5.6 Business Strategies

    9.6 Vodafone Group Plc

    9.6.1 Overview
    9.6.2 Business Units
    9.6.3 Geographic Revenue
    9.6.4 Business Focus
    9.6.5 SWOT Analysis
    9.6.6 Business Strategies
    9.7 Other Predominant Players

    10 Global Generalist

    10.1 SAP SE

    10.1.1 Overview
    10.1.2 Offerings
    10.1.3 SAP in A2P SMS Offerings

    10.2 Orange Business Services

    10.2.1 Overview
    10.2.2 Offerings
    10.2.3 Orange in A2P SMS Offerings

    10.3 Gemalto NV

    10.3.1 Overview
    10.3.2 Offerings
    10.3.3 Gemalto NV in A2P SMS Offerings

    11 Companies to Watch for

    11.1 txtNation Limited

    11.1.1 Overview
    11.1.2 txtNation Ltd. Market
    11.1.3 A2P SMS Offerings

    11.2 Twilio

    11.2.1 Overview
    11.2.2 Twilio Market
    11.2.3 A2P SMS offerings

    11.3 Voxox Inc.

    11.3.1 Overview
    11.3.2 Voxox Infotech Market
    11.3.3 A2P SMS Offerings

    11.4 Tyntec

    11.4.1 Overview
    11.4.2 Tyntec Market
    11.4.3 A2P SMS offerings

    12 Competitive Landscape

    12.1 Competitor Comparison Analysis

    12.2 Market Landscape

    12.2.1 Mergers & Acquisitions (M&A)
    12.2.2 Joint Venture and Collaborations
    Ø Abbreviations


  • The America A2P SMS Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
    • AT&T Inc
    • OpenMarket Inc
    • Verizon Communications Inc
    • Nexmo Inc
    • CLX Networks AB
    • Vodafone Group Plc
    • SAP SE
    • Orange Business Services
    • Gemalto NV
    • txtNation Limited
    • Twillio
    • Voxox Inc
    • Tyntec.
    By Regions:
      By Type:
        By Application:
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        Research objectives

        Where will all these developments take the industry in the long

        To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

        What are the future opportunities in the market?

        To understand the structure of Market by identifying its various subsegments.

        What are the major driving forces expected to impact the development of the market market across different regions?

        To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

        Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

        To project the consumption of market submarkets, with respect to key regions.

        Who are the major driving forces expected to decide the fate of the industry worldwide.

        To strategically profile the key players and comprehensively analyze their growth strategies.

        What are the key barriers and threats believed to hinder the development of the industry?

        To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

        Who are the prominent market players making a mark in the market with their winning strategies?

        To share detailed information about the key factors influencing the growth of the market

        What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

        Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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