Air Care Market in India (2018-2023) with Market Share of Product Categories (Home Fresheners, Car Fresheners, Bathroom Fresheners and Air Fresheners)

  • Report Code : NET978693
  • Published On: Nov, 2019
  • Category : Goods & Services
  • Pages : 42

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15% Single User
20% Multi User
25% Corporate
30% Enterprise
  • Market insights:

    Changing lifestyle patterns among Indians and a growing emphasis on having clean environments are enhancing the demand for air care products in the Indian market. The air care market in India is expected to reach a value of INR 18.48 Bn by 2023, expanding at a compound annual growth rate (CAGR) of ~20.7% from 2018.

    Category-wise segment insights:

    The air care market operates in three main segments – home fresheners, car fresheners, and bathroom fresheners. In 2016, the home fresheners segment was valued at INR 1.5 Bn. The car fresheners segment was valued at INR 2.5 Bn in the same year, thus acquiring a 50% share of the overall air care market in India. With a rise in the sale of cars, the market share of car fresheners has picked up in recent years.

    Market drivers:

    Consumers, lately, are willing to experiment with different variants of air care products, including spray/aerosol air fresheners, to keep homes odor-free. Urban consumers are switching from traditional products such as incense sticks to more sophisticated and modern offerings such as aerosols. The demand for premium and value-added air freshener products with better fragrance is growing rapidly among upper-middle-class consumers.

    Market challenge:

    Most of the air fresheners available in the Indian market contain harmful ingredients like phthalates, which can result in reproductive abnormalities, allergies, and asthma. People, who are aware of the consequences of such ingredients, often stay away from air fresheners.

    Companies covered:

    1. Dabur India Limited

    2. Godrej Consumer Products Limited

    3. Airance

    4. J.K. Helene Curtis Limited

    5. Midas Care Pharmaceuticals Private Limited

    6. Procter & Gamble Home Products Private Limited

    7. Reckitt Benckiser (India) Private Limited

    8. S.C. Johnson Products Private Limited

    9. Sara Lee Corporation

    Customization available

    With the given market data, Research on Global Markets offers customizations according to specific needs.


  • With tables and figures helping analyze worldwide India ( ) with market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Air care market in India - definition and structure
    Chapter 4: India air care market
    4.1. Market overview
    4.2. Air care market size and growth forecast (2018-2023e)
    Chapter 5: India air care market segmentation
    5.1. Category-wise (2018)
    5.1.1. Based on value
    5.1.2. Based on market share
    5.2. Player-wise (2018)
    5.2.1. Dabur India Limited
    5.2.2. Others
    Chapter 6: Trade analysis
    6.1. Export of air care products
    6.1.1. Value-wise
    6.1.2. Volume-wise
    6.1.3. Country-wise
    6.2. Import of air care products
    6.2.1. Value-wise
    6.2.2. Volume-wise
    6.2.3. Country-wise
    Chapter 7: Key market opportunities
    Chapter 8: Key growth drivers of the market
    Chapter 9: Key deterrents to the growth of the market
    Chapter 10: Competitive landscape
    10.1. Dabur India Limited
    10.1.1. Corporate information
    10.1.2. Business description
    10.1.3. Products and services
    10.1.4. Key people
    10.1.5. Financial snapshot (total income, net profit/loss)
    10.1.6. Key ratios
    10.1.7. Key financial performance indicators
    10.1.8. Business segments, geographical segments
    10.2. Godrej Consumer Products Limited
    10.2.1. Corporate information
    10.2.2. Business description
    10.2.3. Products and services
    10.2.4. Key people
    10.2.5. Financial snapshot (total income, net profit/loss)
    10.2.6. Key ratios
    10.2.7. Key financial performance indicators
    10.2.8. Business segments, geographical segments
    10.3. Airance
    10.3.1. Corporate information
    10.3.2. Business description
    10.3.3. Products and services
    10.3.4. Key people
    10.4. J.K. Helene Curtis Limited
    10.4.1. Corporate information
    10.4.2. Business description
    10.4.3. Products and services
    10.4.4. Key people
    10.5. Midas Care Pharmaceuticals Private Limited
    10.5.1. Corporate information
    10.5.2. Business description
    10.5.3. Products and services
    10.5.4. Key people
    10.6. Procter & Gamble Home Products Private Limited
    10.6.1. Corporate information
    10.6.2. Business description
    10.6.3. Products and services
    10.6.4. Key people
    10.7. Reckitt Benckiser (India) Private Limited
    10.7.1. Corporate information
    10.7.2. Business description
    10.7.3. Products and services
    10.7.4. Key people
    10.8. S.C. Johnson Products Private Limited
    10.8.1. Corporate information
    10.8.2. Business description
    10.8.3. Products and services
    10.8.4. Key people
    10.9. Sara Lee Corporation
    10.9.1. Corporate information
    10.9.2. Business description
    10.9.3. Products and services
    10.9.4. Key people

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  • The India ( ) with Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

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