Agricultural Machinery Market in India (2018-2023) Share, Scope, Trends, Drivers, Challenges, Trade Analysis, Segmentation based on Product (Tractors, Threshers, Rotavators, Power Tillers, Others) and Players (Mahindra & Mahindra, Escorts Limited, Tractors and Farm Equipment Limited, John Deere India Private Limited, International Tractors Limited, Others)

  • Report Code : NET978755
  • Published On: Nov, 2019
  • Category : Food & Beverages
  • Pages : 56

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  • The Indian farming sector is reliant to a great extent on agricultural equipment, since it helps in increasing productivity, at reduced costs, with lower human and animal effort. Some of the common agricultural machinery used in India include cultivators, tractors, and planters mowing tools. The central government of India has proposed several initiatives focusing on ‘on-farm mechanizations’, which are aiding the penetration of advanced machinery in the agricultural sector of the country.

    Market insights:

    The Indian agricultural machinery market was valued at INR 575 Bn in 2017, and is expected to expand at a compound annual growth rate (CAGR) of ~6.40% from 2018 to 2023. Frequent innovations in the designs and functions of agricultural equipment is the major driving force of the industry. After the implementation of the goods and services tax (GST), agricultural equipment like tractors and drip irrigators were put under the 12% tax slab, and agricultural implements, which includes plow, threshers, axes, and powrahs, were put under the 28% tax slab. The imposition of these taxes has put extra pressure on Indian farmers, thus affecting their productivity. TAFE Motors and Tractors Limited, John Deere India Private Limited, Mahindra and Mahindra Limited, CNH Industrial (India) Private Limited, and Escorts Limited are some of the major players operating in the market.

    Product-wise segment insights:

    The tractor segment had the largest share (~81%) of the market in FY 2017. Continuous efforts by the government to hasten the adoption of mechanization, by making tractors affordable, has resulted in a significant rise in the demand for these equipment. Apart from tractors, ~19% of the market share had been acquired jointly by rotavators, threshers and power tillers, in FY 2017.

    Player-wise segment insights:

    Among the major manufacturers of agricultural equipment in India, Mahindra & Mahindra had the largest market share (~41%) in FY 2018, followed by Tractor and Farm Equipment Limited (~20%). Mahindra & Mahindra has been able to acquire the largest share in the Indian agricultural machinery market owing to its affordable pricing and easy availability of spare parts in different parts of the country.

    Key growth drivers of the market:

    o The Indian government’s commitment towards rural development through agro-mechanization is likely to boost the agricultural machinery market in India. Also, government subsidies and low import duties on agricultural equipment have made such heavy machinery affordable for farmers, thus increasing sales volumes.

    o Large scale migration from rural to urban areas has led to a shortage of labour in the farming industry. Therefore, to fulfil the rising demand for agricultural products by the growing Indian population, farmers are forced to use automatic machinery that ensure high productivity, in less time, with limited human effort.

    Key deterrents to the growth of the market:

    o In India, the average farm size is less than two hectares. It is difficult for farmers to use heavy equipment on such small farms. As a result, the demand for agricultural machinery is limited to farmers who have larger pieces of land.

    o Despite large-scale mechanization, most of the agricultural operations in India are still carried out through traditional tools like sickle, wooden plough, etc., owing to small per-farmer land-holdings. Also, aftersales service of firm equipment is poor in the country, mainly due to the unavailability of adequate service centers. These factors together, deter the growth of the agricultural machinery market in India.

    Companies covered:

    1. Escorts Limited

    2. Force Motors Limited

    3. Greaves Cotton Limited

    4. Mahindra & Mahindra Limited

    5. Shivagrico Implements Limited

    6. VST Tillers Tractors Limited

    7. CNH Industrial (India) Private Limited

    8. International Tractors Limited

    9. John Deere India Private Limited

    10. TAFE Motors and Tractors Limited

    Customizations available

    With the given market data, Research On Global Markets offers customizations according to specific needs.


  • With tables and figures helping analyze worldwide Agricultural Machinery market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Chapter 1: Executive summary
    Chapter 2: Socio-economic indicators
    Chapter 3: Introduction
    3.1. Agricultural machinery market - definition and structure
    3.2. Agricultural machinery market - value chain analysis
    Chapter 4: Agricultural machinery market in India
    4.1. Market overview
    4.1. Agricultural machinery market size and growth forecast – value-wise (2018-2023e)
    Chapter 5: Agricultural machinery market in India segmentation
    5.1. Product wise segmentation (FY 2017)
    5.1.1. Tractor
    5.1.2. Rotavator
    5.1.3. Thresher
    5.1.4. Power tillers
    5.1.5. Others
    5.2. Tractor sales – player-wise segmentation (FY 2018)
    5.2.1. Mahindra & Mahindra
    5.2.2. Tractors and Farm Equipment Limited
    5.2.3. Escorts Limited
    5.2.4. International Tractors Limited
    5.2.5. John Deere India Private Limited
    5.2.6. Others
    5.3. Availability of agricultural machinery manufacturers – geographical segmentation
    Chapter 6: Trade analysis
    6.1. Export of agricultural machinery
    6.1.1. Value wise
    6.1.2. Country wise
    6.2. Import of agricultural machinery
    6.2.1. Value wise
    6.2.2. Country wise
    Chapter 7: Key growth drivers of the market
    Chapter 8: Key deterrents to the growth of the market
    Chapter 9: Competitive landscape
    9.1. Escorts Limited
    9.1.1. Corporate information
    9.1.2. Business description
    9.1.3. Products and services
    9.1.4. Key people
    9.1.5. Financial snapshot (total income, net profit/loss) (only for public companies)
    9.1.6. Key ratios (only for public companies)
    9.1.7. Business segments, geographical segments (only for public companies)
    Note: Similar information areas will be covered for the remaining competitors
    9.2. Force Motors Limited
    9.3. Greaves Cotton Limited
    9.4. Mahindra & Mahindra Limited
    9.5. Shivagrico Implements Limited
    9.6. VST Tillers Tractors Limited
    9.7. CNH Industrial (India) Private Limited
    9.8. International Tractors Limited
    9.9. John Deere India Private Limited
    9.10. TAFE Motors and Tractors Limited
    Chapter 10: Recent developments

    1. Research Methodology

    2. About Research On Global Markets


  • The Agricultural Machinery Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
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          Research objectives

          Where will all these developments take the industry in the long

          To study and analyze the global Market consumption (value & volume) by key regions/countries, product type and application, history data from 2015 to 2019, and forecast to 2025.

          What are the future opportunities in the market?

          To understand the structure of Market by identifying its various subsegments.

          What are the major driving forces expected to impact the development of the market market across different regions?

          To analyze the market with respect to individual growth trends, future prospects, and their contribution to the total market.

          Which industry trends are likely to shape the future of the industry during the forecast period 2020-2025?

          To project the consumption of market submarkets, with respect to key regions.

          Who are the major driving forces expected to decide the fate of the industry worldwide.

          To strategically profile the key players and comprehensively analyze their growth strategies.

          What are the key barriers and threats believed to hinder the development of the industry?

          To analyze competitive developments such as expansions,agreements, new product launches, and acquisitions in the market.

          Who are the prominent market players making a mark in the market with their winning strategies?

          To share detailed information about the key factors influencing the growth of the market

          What will be the growth rate and the market size of the industry for the forecast period 2020-2025?

          Focuses on the key global market Vendors, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

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