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By leveraging historical analysis and forecast projections, this study offers a holistic understanding of market developments, assisting stakeholders in making informed strategic decisions. Additionally, a SWOT analysis is incorporated to highlight strengths, weaknesses, opportunities, and threats within the sector.
The evolving U.S. tariff policy in 2025 is bringing considerable uncertainty into the global economic landscape. This report delves into the latest U.S. tariff measures and the corresponding policy responses across the world, assessing their impacts on Advertising Technology Services market competitiveness, regional economic interdependencies, and supply chain reconfigurations.
Advertising Technology Services Market Segmentation
Market segmentation in research is the process of breaking down a broad market into distinct consumer groups based on shared characteristics, such as demographics, geographic location, behavioral patterns, or lifestyle preferences. This approach enables businesses to refine their product offerings and marketing strategies to better address the unique needs of each segment. By tailoring their approach, companies can optimize resource allocation, enhance customer satisfaction, and drive sales growth, ultimately securing a competitive advantage. Effective segmentation helps businesses gain deeper insights into their audience, craft targeted strategies, and maximize overall market performance.
Advertising Technology Services Market by Type [Analysis by Value from 2020 to 2031]:
- On-Premise
- Cloud-Based
Advertising Technology Services Market by Application [Analysis by Value from 2020 to 2031]:
- Ads Setting
- Data Analytics
- Yield Management
- Others
Key Players in the Advertising Technology Services Market
Leading market players are focused on strengthening their presence by acquiring emerging companies. Established firms are heavily investing in research and development to introduce innovative products and expand their market reach. Additionally, some companies are engaging in mergers to leverage their combined strengths and deliver high-quality products. Based on these factors, the study includes the following key industry players.
- Adform
- Adobe
- AdRoll
- Amazon (AWS)
- AT&T (WarnerMedia)
- CAKE
- Choozle
- Criteo
- LiveIntent
- Marin Software
- MediaMath
- Quantcast
- Singapore Telecommunications (Amobee)
- Sovrn
- The Search Monitor
- The Trade Desk
- Verizon (Verizon Media)
- Verve
Advertising Technology Services Market Dynamics: Drivers & Restraints
The report meticulously examines the core growth factors and challenges influencing market expansion. Each variable is supported by qualitative and quantitative insights, with Harvey ball indicators representing their level of impact.
Advertising Technology Services Market Analysis & Industry Trends
A comprehensive overview of industry developments, regulatory updates, and structural market shifts is provided. The report also evaluates the impact of U.S. tariff policy on global demand fluctuations and recovery patterns.
Advertising Technology Services Market Size & Demand Forecast (2031)
Precise market sizing data and demand forecasts are included, covering year-on-year (YoY) growth rates and compound annual growth rate (CAGR) projections, enabling businesses to plan for future growth.
Advertising Technology Services Industry Supply Chain & Competitive Analysis
Using Porter’s Five Forces framework, the report assesses competitive intensity and profitability within the industry. A detailed supply chain analysis examines market participants, operational structures, and efficiency factors.
Advertising Technology Services Segmentation & Growth Forecasts
The study systematically breaks down the Global Advertising Technology Services Market into multiple segments, outlining current conditions and future growth trajectories. This helps identify emerging trends and lucrative opportunities.
Regional Market Insights
The report offers country-wise assessments of market drivers, regulatory frameworks, and growth prospects across key regions:
• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Russia)
• Asia-Pacific (China, India, Japan, South Korea, Australia)
• Rest of the World (Saudi Arabia, Brazil, Nigeria, South Africa)
Competitive Landscape & Key Player Profiles
Detailed evaluations of major companies include:
• Business overview & product offerings
• Financial performance & investment trends
• Recent mergers, acquisitions, and joint ventures (JVs)
• Strategic approaches adopted by market leaders
Executive Summary & Actionable Recommendations
A concise summary featuring charts, infographics, and forward-looking forecasts is provided. The report concludes with strategic recommendations to guide market stakeholders in decision-making.
Why Invest in This Advertising Technology Services Market Report?
✔️ Gain valuable insights into how COVID-19 has influenced the Advertising Technology Services market.
✔️ Discover market opportunities across key global regions.
✔️ Evaluate growth drivers & restraints and their long-term impact.
✔️ Access comprehensive market sizing & forecasting data.
✔️ Stay ahead of industry trends & competitive strategies.
✔️ Monitor M&A activities, partnerships, and joint ventures shaping the market.
For expert insights and customized segmentation, contact us to tailor the report to your specific business needs.
1 Market Overview
1.1 Advertising Technology Services Definition
1.2 Global Advertising Technology Services Market Size and Forecast
1.3 China Advertising Technology Services Market Size and Forecast
1.4 Share of China Advertising Technology Services Market with Respect to the Global Market
1.5 Advertising Technology Services Market Size: China VS Global Growth Rate, 2020-2031
1.6 Advertising Technology Services Market Dynamics
1.6.1 Advertising Technology Services Market Drivers
1.6.2 Advertising Technology Services Market Restraints
1.6.3 Advertising Technology Services Industry Trends
1.6.4 Advertising Technology Services Industry Policy
2 Global Leading Players and Market Share
2.1 By Revenue of Advertising Technology Services, Global Market Share by Company, 2020-2025
2.2 Global Advertising Technology Services Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global Advertising Technology Services Concentration Ratio
2.4 Global Advertising Technology Services Mergers & Acquisitions, Expansion Plans
2.5 Global Advertising Technology Services Major Companies Product Type
2.6 Head Office and Area Served of Key Players
3 China Leading Players, Market Share and Ranking
3.1 By Revenue of Advertising Technology Services, China Market Share by Company, 2020-2025
3.2 China Advertising Technology Services Advertising Technology Services Participants, Market Position (Tier 1, Tier 2, and Tier 3)
4 Industry Chain Analysis
4.1 Advertising Technology Services Industry Chain
4.2 Advertising Technology Services Upstream Analysis
4.2.1 Advertising Technology Services Core Raw Materials
4.2.2 Main Manufacturers of Advertising Technology Services Core Raw Materials
4.3 Midstream Analysis
4.4 Downstream Analysis
4.5 Advertising Technology Services Production Mode
4.6 Advertising Technology Services Procurement Model
4.7 Advertising Technology Services Industry Sales Model and Sales Channels
4.7.1 Advertising Technology Services Sales Model
4.7.2 Advertising Technology Services Typical Distributors
5 Sights by Type
5.1 Advertising Technology Services Classification
5.1.1 On-Premise
5.1.2 Cloud-Based
5.2 by Type, Global Advertising Technology Services Consumption Value & CAGR, 2020 VS 2024 VS 2031
5.3 by Type, Global Advertising Technology Services Consumption Value, 2020-2031
6 Sights by Application
6.1 Advertising Technology Services Segment by Application
6.1.1 Ads Setting
6.1.2 Data Analytics
6.1.3 Yield Management
6.1.4 Others
6.2 by Application, Global Advertising Technology Services Consumption Value & CAGR, 2020 VS 2024 VS 2031
6.3 by Application, Global Advertising Technology Services Consumption Value, 2020-2031
7 Sales Sights by Region
7.1 By Region, Global Advertising Technology Services Consumption Value, 2020 VS 2024 VS 2031
7.2 By Region, Global Advertising Technology Services Consumption Value, 2020-2031
7.3 North America
7.3.1 North America Advertising Technology Services Market Size & Forecasts, 2020-2031
7.3.2 By Country, North America Advertising Technology Services Market Size Market Share
7.4 Europe
7.4.1 Europe Advertising Technology Services Market Size & Forecasts, 2020-2031
7.4.2 By Country, Europe Advertising Technology Services Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Advertising Technology Services Market Size & Forecasts, 2020-2031
7.5.2 By Country/Region, Asia Pacific Advertising Technology Services Market Size Market Share
7.6 South America
7.6.1 South AmericaAdvertising Technology Services Market Size & Forecasts, 2020-2031
7.6.2 By Country, South America Advertising Technology Services Market Size Market Share
7.7 Middle East & Africa
8 Sales Sights by Country Level
8.1 By Country, Global Advertising Technology Services Market Size & CAGR, 2020 VS 2024 VS 2031
8.2 By Country, Global Advertising Technology Services Consumption Value, 2020-2031
8.3 United States
8.3.1 United States Advertising Technology Services Market Size, 2020-2031
8.3.2 by Type, United States Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.3.3 by Application, United States Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.4 Europe
8.4.1 Europe Advertising Technology Services Market Size, 2020-2031
8.4.2 by Type, Europe Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.4.3 by Application, Europe Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.5 China
8.5.1 China Advertising Technology Services Market Size, 2020-2031
8.5.2 by Type, China Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.5.3 by Application, China Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.6 Japan
8.6.1 Japan Advertising Technology Services Market Size, 2020-2031
8.6.2 by Type, Japan Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.6.3 by Application, Japan Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.7 South Korea
8.7.1 South Korea Advertising Technology Services Market Size, 2020-2031
8.7.2 by Type, South Korea Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.7.3 by Application, South Korea Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.8 Southeast Asia
8.8.1 Southeast Asia Advertising Technology Services Market Size, 2020-2031
8.8.2 by Type, Southeast Asia Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.8.3 by Application, Southeast Asia Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.9 India
8.9.1 India Advertising Technology Services Market Size, 2020-2031
8.9.2 by Type, India Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.9.3 by Application, India Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.10 Middle East & Africa
8.10.1 Middle East & Africa Advertising Technology Services Market Size, 2020-2031
8.10.2 by Type, Middle East & Africa Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
8.10.3 by Application, Middle East & Africa Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
9 Company Profile
9.1 Adform
9.1.1 Adform Company Information, Head Office, Market Area, and Industry Position
9.1.2 Adform Company Profile and Main Business
9.1.3 Adform Advertising Technology Services Models, Specifications, and Application
9.1.4 Adform Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.1.5 Adform Recent Developments
9.2 Adobe
9.2.1 Adobe Company Information, Head Office, Market Area, and Industry Position
9.2.2 Adobe Company Profile and Main Business
9.2.3 Adobe Advertising Technology Services Models, Specifications, and Application
9.2.4 Adobe Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.2.5 Adobe Recent Developments
9.3 AdRoll
9.3.1 AdRoll Company Information, Head Office, Market Area, and Industry Position
9.3.2 AdRoll Company Profile and Main Business
9.3.3 AdRoll Advertising Technology Services Models, Specifications, and Application
9.3.4 AdRoll Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.3.5 AdRoll Recent Developments
9.4 Amazon (AWS)
9.4.1 Amazon (AWS) Company Information, Head Office, Market Area, and Industry Position
9.4.2 Amazon (AWS) Company Profile and Main Business
9.4.3 Amazon (AWS) Advertising Technology Services Models, Specifications, and Application
9.4.4 Amazon (AWS) Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.4.5 Amazon (AWS) Recent Developments
9.5 AT&T (WarnerMedia)
9.5.1 AT&T (WarnerMedia) Company Information, Head Office, Market Area, and Industry Position
9.5.2 AT&T (WarnerMedia) Company Profile and Main Business
9.5.3 AT&T (WarnerMedia) Advertising Technology Services Models, Specifications, and Application
9.5.4 AT&T (WarnerMedia) Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.5.5 AT&T (WarnerMedia) Recent Developments
9.6 CAKE
9.6.1 CAKE Company Information, Head Office, Market Area, and Industry Position
9.6.2 CAKE Company Profile and Main Business
9.6.3 CAKE Advertising Technology Services Models, Specifications, and Application
9.6.4 CAKE Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.6.5 CAKE Recent Developments
9.7 Choozle
9.7.1 Choozle Company Information, Head Office, Market Area, and Industry Position
9.7.2 Choozle Company Profile and Main Business
9.7.3 Choozle Advertising Technology Services Models, Specifications, and Application
9.7.4 Choozle Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.7.5 Choozle Recent Developments
9.8 Criteo
9.8.1 Criteo Company Information, Head Office, Market Area, and Industry Position
9.8.2 Criteo Company Profile and Main Business
9.8.3 Criteo Advertising Technology Services Models, Specifications, and Application
9.8.4 Criteo Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.8.5 Criteo Recent Developments
9.9 Google
9.9.1 Google Company Information, Head Office, Market Area, and Industry Position
9.9.2 Google Company Profile and Main Business
9.9.3 Google Advertising Technology Services Models, Specifications, and Application
9.9.4 Google Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.9.5 Google Recent Developments
9.10 LiveIntent
9.10.1 LiveIntent Company Information, Head Office, Market Area, and Industry Position
9.10.2 LiveIntent Company Profile and Main Business
9.10.3 LiveIntent Advertising Technology Services Models, Specifications, and Application
9.10.4 LiveIntent Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.10.5 LiveIntent Recent Developments
9.11 Marin Software
9.11.1 Marin Software Company Information, Head Office, Market Area, and Industry Position
9.11.2 Marin Software Company Profile and Main Business
9.11.3 Marin Software Advertising Technology Services Models, Specifications, and Application
9.11.4 Marin Software Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.11.5 Marin Software Recent Developments
9.12 MediaMath
9.12.1 MediaMath Company Information, Head Office, Market Area, and Industry Position
9.12.2 MediaMath Company Profile and Main Business
9.12.3 MediaMath Advertising Technology Services Models, Specifications, and Application
9.12.4 MediaMath Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.12.5 MediaMath Recent Developments
9.13 Quantcast
9.13.1 Quantcast Company Information, Head Office, Market Area, and Industry Position
9.13.2 Quantcast Company Profile and Main Business
9.13.3 Quantcast Advertising Technology Services Models, Specifications, and Application
9.13.4 Quantcast Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.13.5 Quantcast Recent Developments
9.14 Singapore Telecommunications (Amobee)
9.14.1 Singapore Telecommunications (Amobee) Company Information, Head Office, Market Area, and Industry Position
9.14.2 Singapore Telecommunications (Amobee) Company Profile and Main Business
9.14.3 Singapore Telecommunications (Amobee) Advertising Technology Services Models, Specifications, and Application
9.14.4 Singapore Telecommunications (Amobee) Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.14.5 Singapore Telecommunications (Amobee) Recent Developments
9.15 Sovrn
9.15.1 Sovrn Company Information, Head Office, Market Area, and Industry Position
9.15.2 Sovrn Company Profile and Main Business
9.15.3 Sovrn Advertising Technology Services Models, Specifications, and Application
9.15.4 Sovrn Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.15.5 Sovrn Recent Developments
9.16 The Search Monitor
9.16.1 The Search Monitor Company Information, Head Office, Market Area, and Industry Position
9.16.2 The Search Monitor Company Profile and Main Business
9.16.3 The Search Monitor Advertising Technology Services Models, Specifications, and Application
9.16.4 The Search Monitor Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.16.5 The Search Monitor Recent Developments
9.17 The Trade Desk
9.17.1 The Trade Desk Company Information, Head Office, Market Area, and Industry Position
9.17.2 The Trade Desk Company Profile and Main Business
9.17.3 The Trade Desk Advertising Technology Services Models, Specifications, and Application
9.17.4 The Trade Desk Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.17.5 The Trade Desk Recent Developments
9.18 Verizon (Verizon Media)
9.18.1 Verizon (Verizon Media) Company Information, Head Office, Market Area, and Industry Position
9.18.2 Verizon (Verizon Media) Company Profile and Main Business
9.18.3 Verizon (Verizon Media) Advertising Technology Services Models, Specifications, and Application
9.18.4 Verizon (Verizon Media) Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.18.5 Verizon (Verizon Media) Recent Developments
9.19 Verve
9.19.1 Verve Company Information, Head Office, Market Area, and Industry Position
9.19.2 Verve Company Profile and Main Business
9.19.3 Verve Advertising Technology Services Models, Specifications, and Application
9.19.4 Verve Advertising Technology Services Revenue and Gross Margin, 2020-2025
9.19.5 Verve Recent Developments
10 Conclusion
11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer
Tables & Figures:
List of Tables
Table 1. Advertising Technology Services Consumption Value & CAGR: China VS Global, 2020-2031, US$ Million
Table 2. Advertising Technology Services Market Restraints
Table 3. Advertising Technology Services Market Trends
Table 4. Advertising Technology Services Industry Policy
Table 5. Global Advertising Technology Services Revenue by Company, 2020-2025, US$ million, Ranked Based on Revenue in 2024
Table 6. Global Advertising Technology Services Revenue Share by Company, 2020-2025, Ranked by Data of 2024
Table 7. Global Advertising Technology Services Manufacturers Market Concentration Ratio (CR3 and HHI)
Table 8. Global Advertising Technology Services Mergers & Acquisitions, Expansion Plans
Table 9. Global Advertising Technology Services Major Companies Product Type
Table 10. Head Office and Area Served of Key Players
Table 11. China Advertising Technology Services Revenue by Company, 2020-2025, US$ million, Ranked Based on Revenue in 2024
Table 12. China Advertising Technology Services Revenue Market Share by Company, 2020-2025
Table 13. Global Key Players of Advertising Technology Services Upstream (Raw Materials)
Table 14. Global Advertising Technology Services Typical Customers
Table 15. Advertising Technology Services Typical Distributors
Table 16. by Type, Global Advertising Technology Services Consumption Value & CAGR, 2020 VS 2024 VS 2031, US$ Million
Table 17. by Application, Global Advertising Technology Services Consumption Value & CAGR, 2020 VS 2024 VS 2031, US$ Million
Table 18. By Region, Global Advertising Technology Services Consumption Value, 2020 VS 2024 VS 2031, US$ Million
Table 19. By Region, Global Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Table 20. By Country, Global Advertising Technology Services Consumption Value & CAGR, 2020 VS 2024 VS 2031, US$ Million
Table 21. By Country, Global Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Table 22. By Country, Global Advertising Technology Services Consumption Value Market Share, 2020-2031
Table 23. Adform Company Information, Head Office, Market Area, and Industry Position
Table 24. Adform Company Profile and Main Business
Table 25. Adform Advertising Technology Services Models, Specifications, and Application
Table 26. Adform Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 27. Adform Recent Developments
Table 28. Adobe Company Information, Head Office, Market Area, and Industry Position
Table 29. Adobe Company Profile and Main Business
Table 30. Adobe Advertising Technology Services Models, Specifications, and Application
Table 31. Adobe Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 32. Adobe Recent Developments
Table 33. AdRoll Company Information, Head Office, Market Area, and Industry Position
Table 34. AdRoll Company Profile and Main Business
Table 35. AdRoll Advertising Technology Services Models, Specifications, and Application
Table 36. AdRoll Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 37. AdRoll Recent Developments
Table 38. Amazon (AWS) Company Information, Head Office, Market Area, and Industry Position
Table 39. Amazon (AWS) Company Profile and Main Business
Table 40. Amazon (AWS) Advertising Technology Services Models, Specifications, and Application
Table 41. Amazon (AWS) Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 42. Amazon (AWS) Recent Developments
Table 43. AT&T (WarnerMedia) Company Information, Head Office, Market Area, and Industry Position
Table 44. AT&T (WarnerMedia) Company Profile and Main Business
Table 45. AT&T (WarnerMedia) Advertising Technology Services Models, Specifications, and Application
Table 46. AT&T (WarnerMedia) Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 47. AT&T (WarnerMedia) Recent Developments
Table 48. CAKE Company Information, Head Office, Market Area, and Industry Position
Table 49. CAKE Company Profile and Main Business
Table 50. CAKE Advertising Technology Services Models, Specifications, and Application
Table 51. CAKE Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 52. CAKE Recent Developments
Table 53. Choozle Company Information, Head Office, Market Area, and Industry Position
Table 54. Choozle Company Profile and Main Business
Table 55. Choozle Advertising Technology Services Models, Specifications, and Application
Table 56. Choozle Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 57. Choozle Recent Developments
Table 58. Criteo Company Information, Head Office, Market Area, and Industry Position
Table 59. Criteo Company Profile and Main Business
Table 60. Criteo Advertising Technology Services Models, Specifications, and Application
Table 61. Criteo Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 62. Criteo Recent Developments
Table 63. Google Company Information, Head Office, Market Area, and Industry Position
Table 64. Google Company Profile and Main Business
Table 65. Google Advertising Technology Services Models, Specifications, and Application
Table 66. Google Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 67. Google Recent Developments
Table 68. LiveIntent Company Information, Head Office, Market Area, and Industry Position
Table 69. LiveIntent Company Profile and Main Business
Table 70. LiveIntent Advertising Technology Services Models, Specifications, and Application
Table 71. LiveIntent Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 72. LiveIntent Recent Developments
Table 73. Marin Software Company Information, Head Office, Market Area, and Industry Position
Table 74. Marin Software Company Profile and Main Business
Table 75. Marin Software Advertising Technology Services Models, Specifications, and Application
Table 76. Marin Software Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 77. Marin Software Recent Developments
Table 78. MediaMath Company Information, Head Office, Market Area, and Industry Position
Table 79. MediaMath Company Profile and Main Business
Table 80. MediaMath Advertising Technology Services Models, Specifications, and Application
Table 81. MediaMath Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 82. MediaMath Recent Developments
Table 83. Quantcast Company Information, Head Office, Market Area, and Industry Position
Table 84. Quantcast Company Profile and Main Business
Table 85. Quantcast Advertising Technology Services Models, Specifications, and Application
Table 86. Quantcast Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 87. Quantcast Recent Developments
Table 88. Singapore Telecommunications (Amobee) Company Information, Head Office, Market Area, and Industry Position
Table 89. Singapore Telecommunications (Amobee) Company Profile and Main Business
Table 90. Singapore Telecommunications (Amobee) Advertising Technology Services Models, Specifications, and Application
Table 91. Singapore Telecommunications (Amobee) Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 92. Singapore Telecommunications (Amobee) Recent Developments
Table 93. Sovrn Company Information, Head Office, Market Area, and Industry Position
Table 94. Sovrn Company Profile and Main Business
Table 95. Sovrn Advertising Technology Services Models, Specifications, and Application
Table 96. Sovrn Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 97. Sovrn Recent Developments
Table 98. The Search Monitor Company Information, Head Office, Market Area, and Industry Position
Table 99. The Search Monitor Company Profile and Main Business
Table 100. The Search Monitor Advertising Technology Services Models, Specifications, and Application
Table 101. The Search Monitor Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 102. The Search Monitor Recent Developments
Table 103. The Trade Desk Company Information, Head Office, Market Area, and Industry Position
Table 104. The Trade Desk Company Profile and Main Business
Table 105. The Trade Desk Advertising Technology Services Models, Specifications, and Application
Table 106. The Trade Desk Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 107. The Trade Desk Recent Developments
Table 108. Verizon (Verizon Media) Company Information, Head Office, Market Area, and Industry Position
Table 109. Verizon (Verizon Media) Company Profile and Main Business
Table 110. Verizon (Verizon Media) Advertising Technology Services Models, Specifications, and Application
Table 111. Verizon (Verizon Media) Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 112. Verizon (Verizon Media) Recent Developments
Table 113. Verve Company Information, Head Office, Market Area, and Industry Position
Table 114. Verve Company Profile and Main Business
Table 115. Verve Advertising Technology Services Models, Specifications, and Application
Table 116. Verve Advertising Technology Services Revenue and Gross Margin, US$ Million, 2020-2025
Table 117. Verve Recent Developments
List of Figures
Figure 1. Advertising Technology Services Picture
Figure 2. Global Advertising Technology Services Consumption Value, (US$ million) & (2020-2031)
Figure 3. China Advertising Technology Services Consumption Value, (US$ million) & (2020-2031)
Figure 4. By Consumption Value, China Advertising Technology Services Market Share of Global, 2020-2031
Figure 5. Global Advertising Technology Services Market Share by Company, (Tier 1, Tier 2, and Tier 3), 2024
Figure 6. China Advertising Technology Services Key Participants, Market Share, 2024
Figure 7. Advertising Technology Services Industry Chain
Figure 8. Advertising Technology Services Procurement Model
Figure 9. Advertising Technology Services Sales Model
Figure 10. Advertising Technology Services Sales Channels, Direct Sales, and Distribution
Figure 11. On-Premise
Figure 12. Cloud-Based
Figure 13. by Type, Global Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 14. by Type, Global Advertising Technology Services Consumption Value Market Share, 2020-2031
Figure 15. Ads Setting
Figure 16. Data Analytics
Figure 17. Yield Management
Figure 18. Others
Figure 19. by Application, Global Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 20. by Application, Global Advertising Technology Services Revenue Market Share, 2020-2031
Figure 21. By Region, Global Advertising Technology Services Consumption Value Market Share, 2020-2031
Figure 22. North America Advertising Technology Services Consumption Value & Forecasts, 2020-2031, US$ Million
Figure 23. By Country, North America Advertising Technology Services Consumption Value Market Share, 2024
Figure 24. Europe Advertising Technology Services Consumption Value & Forecasts, 2020-2031, US$ Million
Figure 25. By Country, Europe Advertising Technology Services Consumption Value Market Share, 2024
Figure 26. Asia Pacific Advertising Technology Services Consumption Value & Forecasts, 2020-2031, US$ Million
Figure 27. By Country/Region, Asia Pacific Advertising Technology Services Consumption Value Market Share, 2024
Figure 28. South America Advertising Technology Services Consumption Value & Forecasts, 2020-2031, US$ Million
Figure 29. By Country, South America Advertising Technology Services Consumption Value Market Share, 2024
Figure 30. Middle East & Africa Advertising Technology Services Consumption Value & Forecasts, 2020-2031, US$ Million
Figure 31. United States Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 32. by Type, United States Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 33. by Application, United States Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 34. Europe Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 35. by Type, Europe Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 36. by Application, Europe Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 37. China Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 38. by Type, China Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 39. by Application, China Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 40. Japan Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 41. by Type, Japan Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 42. by Application, Japan Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 43. South Korea Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 44. by Type, South Korea Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 45. by Application, South Korea Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 46. Southeast Asia Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 47. by Type, Southeast Asia Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 48. by Application, Southeast Asia Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 49. India Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 50. by Type, India Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 51. by Application, India Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 52. Middle East & Africa Advertising Technology Services Consumption Value, 2020-2031, US$ Million
Figure 53. by Type, Middle East & Africa Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 54. by Application, Middle East & Africa Advertising Technology Services Consumption Value Market Share, 2024 VS 2031
Figure 55. Research Methodology
Figure 56. Breakdown of Primary Interviews
Figure 57. Bottom-up Approaches
Figure 58. Top-down Approaches
Research Methodology:
Advertising Technology Services Market Size Estimation
To estimate market size and trends, we use a combination of top-down and bottom-up methods. This allows us to evaluate the market from various perspectives—by company, region, product type, and end users.
Our estimates are based on actual sales data, excluding any discounts. Segment breakdowns and market shares are calculated using weighted averages based on usage rates and average prices. Regional insights are determined by how widely a product or service is adopted in each area.
Key companies are identified through secondary sources like industry reports and company filings. We then verify revenue estimates and other key data points through primary research, including interviews with industry experts, company executives, and decision-makers.
We take into account all relevant factors that could influence the market and validate our findings with real-world input. Our final insights combine both qualitative and quantitative data to provide a well-rounded view. Please note, these estimates do not account for unexpected changes such as inflation, economic downturns, or policy shifts.
Data Source
Secondary Sources
This study draws on a wide range of secondary sources, including press releases, annual reports, non-profit organizations, industry associations, government agencies, and customs data. We also referred to reputable databases and directories such as Bloomberg, Wind Info, Hoovers, Factiva, Trading Economics, Statista, and others. Additional references include investor presentations, company filings (e.g., SEC), economic data, and documents from regulatory and industry bodies.
These sources were used to gather technical and market-focused insights, identify key players, analyze market segmentation and classification, and track major trends and developments across industries.
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Qualitative Analysis |
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Primary Sources
As part of our primary research, we interviewed a variety of stakeholders from both the supply and demand sides to gather valuable qualitative and quantitative insights.
On the supply side, we spoke with product manufacturers, competitors, industry experts, research institutions, distributors, traders, and raw material suppliers. On the demand side, we engaged with business leaders, marketing and sales heads, technology and innovation directors, supply chain executives, and end users across key organizations.
These conversations helped us better understand market segmentation, pricing, applications, leading players, supply chains, demand trends, industry outlook, and key market dynamics—including risks, opportunities, barriers, and strategic developments.
Key Data Information from Primary Sources
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Total Market |
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